Market audit and Competitive market analysis

Summary –
There are number of things in Indian markets. The economic liberation and high growth rate of economy has put a positive impact on the food and agriculture market in the country.
The Product
Relative advantage - Reduce Health Risks: Research has linked many approved pesticides with cancer and other diseases. Organic agriculture is the only way to keep them from getting into our body thus reducing health risks.
Compatibility –.The reason is simple, organic foods such as vegetables and other products are grown in specific conditions without permitting the usage of synthetic pesticides.
Complexity - Organic foods are more expensive to grow than conventionally grown foods and that cost shows up in the higher prices in the grocery store
Trial ability - This is the first American organic food store. Observability -The demand for organic foods in India has seen a sharp growth in recent years. The market
Geographical Region: India has a population of over 1.2 billion spread across 29 states and six union territories. Initially in the metros but slowly our business would reach the rural areas too.
Transportation and communication available in that region –
Transportation like Road, railway, Airways, Waterways
Communication - Internet, Telephone, radio broadcast, television mostly areas. But in some areas internet is not available.
Consumer buying habits a. Product – use patterns the survey revealed that India was among the top ten countries where health food, including organic food, was demanded by the consumers b. Product feature preferences – In India, consumers prefer organic marmalade, organic strawberry, organic tea, organic honey, organic cashew butter