Premium Essay

Country Manager Simulation Paper

Submitted By
Words 408
Pages 2
Introduction
The Country Manager simulation provided the participants with the chance to take the role of a marketing manager tasked with expanding an existing, successful product line into a new foreign market or markets. According to Feick, Roth, James, and Deighan (2016), toothpaste sales worldwide amounted to approximately $20 billion and sales in the United States was only $3.4 billion (p. 15). Expanding into foreign markets was a logical step for a company to gain its share of the potential $16.6 billion in additional sales. The data provided is not unlike data that would be available from internal and external reports. Given this data, the marketing manager should be able to ascertain if it would be profitable to expand an existing product

Similar Documents

Premium Essay

Mgt 216

...|[pic] |Syllabus | | |School of Business | | |MGT/216 Version 5 | | |Organizational Ethics and Social Responsibility | Copyright © 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course provides a foundational perspective for socially responsible management practices in business. Special emphasis is placed on the inter-related nature of ethics, moral, legal, and social issues in managing individuals, groups, and the organization within a business environment. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in...

Words: 1628 - Pages: 7

Premium Essay

Ethics Game Simulation

...Ethics Game Simulation Luz Del Solar MGT/216 Lurleen Evans October 2011 Ethics Game Simulation Nowadays it is very hard to manage a business with good ethics and making profitable decisions at the same time, especially in a business world where the moral, values, and ethics are acceptable only after the profit is ensure. A valuable professional would make the difference and face the situations taking in to consideration ethics first. The ethics simulation game would provide two different dilemmas that would help the students to practice their managerial skills trying to make the best ethical decisions possible. In the simulation game, two dilemmas were presented. First the laboratory communicated to Quality Management that the analysis has shown that there is contaminant in the GBS – Fibranafren, which is an ingredient used in the majority of the company products. The results from the laboratory arrived after the products were already released and after taking into consideration the facts that everything indicates that the products are contaminated. However, the contamination is bellow FDA standards, and it would only affect a limited group of people with continued use of the product. The dilemma in this case is, whether the company should warn the consumers about the contamination and what kind of information should be provided to them. In the second scenario the FDA increased the official standards and under this new regulation the contaminated...

Words: 1068 - Pages: 5

Premium Essay

Enterprise Risk Management

...9 March 2013 ERM PAPER: ASSIGNMENT 2: Identify potential tort risks that were addressed the simulation .Classify the type of each of these torts, such as negligence, strict liability, and so on. Identify a tort violation from the simulation. Then use the 7- step process as defined in the Harb article to apply the risk management to mitigate the business risk associated with that violation. The business regulation simulation presented involves Alumina Inc. aluminum maker, operating in 8 countries. Alumina was reported to be in violation of environmental discharge norms in a routine EPA compliance evaluation inspection 5 years ago. The company corrected the violation and has enjoyed overall environmental regulation compliance record. This paper will identify potential torts resulting from this violation and utilizing the 7 Step Process. Torts: Negligence: The Company failed to follow the environmental discharge. Another tort that would have resulted in litigation would be liability with Alumina, Inc. The managers trying to handle the situation may decide to test for further PAH violations. With a liability tort management should seek some kind of mediation for damages toward the Bates family through AAA (American Arbitration Association). Harb Process: 1. Management Commitment- Risk Management effectiveness: The Company (ALUMINA) must commit in developing and managing the ERM process. Promoting and integrating the benefits of ERM can be beneficial to Alumina as first step...

Words: 688 - Pages: 3

Premium Essay

Ethical Simulation-Mgt 216

...Ethical Simulation After taking part in the ethics game, a couple of issues were presented which needed to be addressed in me taking part as a Quality Control Manager in the G-Bio Sport Company. Decision making steps were used differently for each issue to have the ability to address the issue in the correct fashion. I used two different ethical perspectives, and two different ethical lenses to make my decisions in this simulation. Even using these perspectives, and lenses my management decisions were not affected or influenced throughout the simulation. This simulation does bring up valid insights in how issues come up in my business. The first of the ethical issues presented in the simulation was a product shipped out to the consumer market by G-Bio Sport was tainted with an elevated amount of GBS-Fibranafren. During the most recent QA testing 100% of the products shipped to consumer markets contains an elevated amount of GBS-Fibranafren. The amounts are far beneath the FDA regulations, but exceed the levels we have permitted internally. The risks to consumers being affected by the product are low, but consumers with compromised immune systems could have a slightly higher risk of reactions with continued use of the product. I know based off of the lab results that 100% of the batch shipped to the consumer market is tainted with GBS-Fibranafren. In the second scenario the issue was to decide whether to sell a product that does not meet U.S. safety requirements in a foreign...

Words: 985 - Pages: 4

Free Essay

Culture

...Finally, the conclusions of the article and future research. Abstract—Indonesia is a country consisting of thousands of islan. With many islands in Indonesia then there are many cultures of various ethnic groups scattered across Indonesia. With the cultural diversity that exist in Indonesia, then the existing culture must be preserved because the culture is a very important element in representing the personality of a country. There is a tendency that Indonesian young generation do not recognize their cultures. "Desa Maya Budaya Indonesia" (DayaBaya) : Virtual Village with Indonesian Culture - is a game developed to introduce Indonesian culture to young generation. This game simulates a virtual village located in a region in Indonesia that can be developed according to the player’s desires and wishes. The simulation will help young generation to know various cultures of Indonesia at the early stage. This game has also been tested on 48 students from Vocational High School,and a result from this experiment shows that the game improves user’s knowledge about cultures. II. PREVIOUS STUDY In the previous studies, the DayaBaya game has been developed. In this section, the game for education, game plan, game design and game development will be explained. A. Game For Education Currently, the increased power and flexibility of computer technology is contributing to renew interest in games and simulations. This development coincides with the current perspective of effective instruction in...

Words: 3417 - Pages: 14

Premium Essay

Law 531

...[pic] Course Syllabus Law 531 Business Law Course Start Date: 11/13/12 Course End Date: 12/24/12                   Please print a copy of this syllabus for handy reference. Whenever there is a question about what assignments are due, please remember this syllabus is considered the ruling document. Copyright Copyright ©2009 by University of Phoenix. All rights reserved. University of Phoenix© is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft©, Windows©, and Windows NT© are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix© editorial standards and practices. Course Description                                                                                                            This course prepares students to evaluate the legal risks associated with business activity. Students create proposals to manage an organization’s legal exposure. Other topics include the legal system, alternative dispute resolution, enterprise liability, product...

Words: 2508 - Pages: 11

Premium Essay

Project Management

...have from the beginning of my work experience in different projects and countries, projects are like symphonies. Each instrument has to be introducing in the right moment, in the right performance, in the right intensity and overall harmony has to be predominant. The orchestra director in this case is the project manager and the project participants are the musicians. I want to base my argument in different cases and articles discussed during the course. First, as we can see in the second tutorial, into the Conference Centre Case Study, the project manager, orchestra director, is the maximum responsible of the completion and successful of the project. In that case, the requirement was to build a conference centre with specific condition and constraints. As for orchestra director is not the first time that has to be interpreted a piece of Wagner, any time is required a new version, different and unique to the rest, like projects, with specific conditions that has to be negotiated with producers, clients for the project manager. A very detailed and congruent definition of the scope and a very detailed planning of the project, the score for the orchestra, is the cornerstone for successful. Furthermore, the art of the project is based on the art of the project manager to add harmony between all the integrant to complete any phase on time, on cost and performance. In that case, if the non-experienced project manager had planned and negotiated in detail the scope, significant part of the...

Words: 2264 - Pages: 10

Premium Essay

Business

...| Course Syllabus School of Business MGT/216 Organizational Ethics and Social Responsibility | Copyright © 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course provides a foundational perspective for socially responsible management practices in business. Special emphasis is placed on the inter-related nature of ethics, moral, legal, and social issues in managing individuals, groups, and the organization within a business environment. Policies Students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials DeGeorge, R. T. (2010). Business ethics (7th ed.). Upper Saddle River, NJ: Prentice Hall. Trevino, L. K., & Nelson, K. A. (2007). Managing business ethics: Straight talk about how to do it right (4th ed). Hoboken, NJ: John Wiley & Sons. All electronic materials are available on the student website. Week One: Fundamentals of Business Ethics | | Details | Due | Points | Objectives | 1.1 Differentiate between...

Words: 1429 - Pages: 6

Premium Essay

Supply Demand Simulation

...Supply Demand Simulation Macro and Microeconomic Principles From the simulation, the two major microeconomic principles are supply and demand. The simulation majorly focuses on the supply and demand of rental properties in Atlantis. In addition, the influences on supply and demand form the major topic discussed in the simulation. The macroeconomic factors clearly stated in the simulation are changes in the population trend, choosing to rent or buy apartments and factors that directly influence these changes. Colander (2010), states that the quantity demanded always increases with falling prices and quantity supplied reduces with receding market prices (Colander, 2004). The company’s supply is almost 2,000 apartments; the company speculates at reducing the vacancy rates to 15 percent to increase demand, a clear applicability of the demand law. Demand and Supply Shifts The availability of rental apartments, demand for rentals, number of potential renters and the pricing are the common factors that affect supply and demand from the simulation. From the simulation, the demand curve slopes downwards; rising prices decrease demand and vice versa. On the other hand, the supply curve slopes downwards; the quantity of apartments increases with price increases in Atlantis. In addition, higher number of apartments exerts pressure on pricing leading to lowering of prices and for GoodLife to have higher number of renters, they must reduce apartment prices. On the contrary, lower number...

Words: 917 - Pages: 4

Premium Essay

Supply and Demand Simulation

...Supply and Demand Simulation ECO/365 November 11, 2013 Supply and Demand Simulation Microeconomic and Macro Principles As per the simulation, the two major principles of microeconomics are demand and supply. The simulation focused majorly on the demand and supply of rental properties. The simulation clearly states that the macroeconomic factors are changes in the population trend. One of the factors that would directly influence these changes is choosing either to buy or rent apartments. Colander (2010), says, with falling prices it increases the quantity demanded and the supplied quantity reduces when the market prices recede (Colander, 2004). Supply and Demand Shifts From the simulation, the common factors of demand and supply are the availability of apartments, demand, potential renters and pricing. The simulation shows that the demand curve has a downward slope which make prices rise and decrease demand and vice versa. On the flip side of that is, supply has a downward slope curve and the number of apartments rises with price rises as well. In addition, larger numbers of apartments applies pressure on prices which leads to prices falling and for the complex to have a larger number of renters so they need to lower the price on apartments. The opposite would be, fewer number of apartments results in an climbing pressure on prices to obtain a larger market share and keep equilibrium which would enforce the firm to increase prices. Supply and Demand Shift Effects ...

Words: 909 - Pages: 4

Premium Essay

The Ethics Game Simulation

...The Ethics Game Simulation November 11, 2010 The Ethics Game Simulation This paper will discuss the ethical issues, the decision-making steps, perspectives used, and lenses chosen which helped to influence management decisions. These concepts will show strong correlations within the current workplace environment. The Quality Control Manager is responsible for documentation of test results and drafts regular production reports. This position helps G-BioSports to maintain their high standards and quality assurance within their industry. The first scenario took place after the Lab Director informed the Quality Control Manager that specimens received at his lab were found with a trace contamination of 100% in all the samples. Unfortunately these results were two weeks late and products from these specimens had already been released and shipped out to consumers. Although the contamination found was well below FDA standards, the QCM is faced with many concerning issues and decisions to be made. A few examples are; who needed to be informed and how quickly, how would information should be disseminated without creating a threat or scare to the public and stakeholders. How serious was this contamination and how much product was actually sent out. This also includes to what degree of ethics and legal concerns would need to address. Nevertheless, there are many concerning factors. As a manager, gathering all the facts is an important first step. Who to inform and how this information...

Words: 731 - Pages: 3

Free Essay

Syllabus

...| Syllabus School of Business ECO/561 Version 7 Economics | Copyright © 2012, 2011, 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course applies economic concepts to make management decisions. Students employ the concepts of scarce resources and opportunity costs to perform economic analysis. Other topics include supply and demand, profit maximization, market structure, macroeconomic measurement, money, trade, and foreign exchange. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. The discussion question points are now combined with the participation points for each week. You, as the instructor, may create a separate line item for discussion question points if you choose. Please note that some assignment points may have changed. Course Materials Ball, L. M. (2009). Money, banking, and financial markets. New York, NY: Worth Publishers. McConnell...

Words: 5287 - Pages: 22

Premium Essay

Paradise Scenario

...in Paradise Business Scenario For Weeks Three through Five, you will work individually using the Decisions in Paradise Business Scenario located on your student website as the basis for these three assignments. In this scenario, you will play the role of Nik, and your current employer is the organization represented by Alex, Nik, and Chris. You will also use the mission of your current organization to assist you in decision making in discussing this business scenario. There are three phases to this assignment which will be cumulative, meaning that each part will build upon the next. You will use this paper and feedback from your instructor as input to improve your Week Four and Week Five assignments. The three deliverables for this project are: Week Three: Decisions in Paradise Paper, Part I Week Four: Decisions in Paradise Paper, Part II Week Five: Decisions in Paradise Paper, Part III Learning Team Instructions Individual Decisions in Paradise, Part I Begin working on your Problem Formulation and Identification Presentation due in Week Four. Beginning in Week Three and for the remainder of the course, you will be working with the Decisions in Paradise Business Scenario where you...

Words: 2050 - Pages: 9

Premium Essay

Functional Area Relationships

...Running head: FUNCTIONAL AREA INTERRELATIONSHIPS Functional Area Interrelationships Introduction The purpose of this paper is to identify the functional areas of Riordan Manufacturing industry. In this paper, the reasons for the organization’s existence will be identified through an analysis of the mission, vision, values, and goals of the organization. Additionally, an analysis of the type of organizational structure employed by the business will be addressed as well as key positions that support Riordan’s operations. The level of vertical and lateral collaboration among Riordan’s functional areas to achieve their organizational goals will be identified and explained along with examples of the use of lateral and vertical collaboration within the organization. Furthermore, key stakeholders and their roles needed to achieve the organizational goals recommended will be identified and addressed as it relates to Riordan’s success. Analysis of the Mission, Vision, Values, and Goals When analyzing Riordan’s organization it appears the most important reason for the organizations existence is to ensure company grown. They are involved in multiple areas of research and development of plastics products for numerous industries. It looks as if the Riordan is a relatively small company with immense growth potential...

Words: 2827 - Pages: 12

Premium Essay

Ethical Issues

...School of Business ------------------------------------------------- Course Syllabus MGT/216 Version 4 Organizational Ethics and Social Responsibility Course Start Date: 08/31/2010 Course End Date: 10/04/2010 Please print a copy of this syllabus for handy reference. Whenever there is a question about what assignments are due, please remember this syllabus is considered the ruling document. Copyright Copyright ©2009 by University of Phoenix. All rights reserved. University of Phoenix© is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft©, Windows©, and Windows NT© are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix© editorial standards and practices. Facilitator Information                                                                                                       Dr. Martin J. Boyle martin.boyle@phoenix.edu (University of Phoenix) martinjboyle@comcast.net (Personal) 908-419-5259 = Cell #. (9 – 9 EST.) Facilitator Availability I am available from 9 a.m.-9 p.m. Eastern Time on most days, but I attempt to reserve Sunday for my family. During the week...

Words: 4563 - Pages: 19