Country Notebook

The Country Notebook—A Guide for Developing a Marketing Plan

The Country Notebook Outline (Click here for more information about the Country Notebook.)

• I. Cultural Analysis

• II. Economic Analysis

• III. Market Audit and Competitive Market Analysis

• IV. Preliminary Marketing Plan

I. Cultural Analysis writing guide

Guideline

I. Introduction writing guide

A significant aspect of China is its long cultural and national history. The Chinese people have shared a common culture longer than any other group on Earth. The Chinese writing system, for example, dates back almost 4,000 years. The imperial dynastic system of government, which continued for centuries, was established as early as 221 BC. Although specific dynasties were overturned, the dynastic system survived. China was even ruled at times by foreign invaders, such as the Mongols during the Yuan Dynasty, from AD 1279 to 1368, and the Manchus during the Ch'ing Dynasty, from AD 1644 to 1911, but the foreigners were largely absorbed into the culture they governed. It is as if the Roman Empire had lasted from the time of the Caesars to the 20th century, and during that time had evolved a cultural system and written language shared by all the peoples of Europe.
The dynastic system was overturned in 1911, and a weak republican form of government existed until 1949. In that year, after a long civil war, the People's Republic of China, with a Communist government, was proclaimed. This government and the ruling Communist party have controlled China ever since. Although the dynastic system has disappeared, the People's Republic occupies essentially the same territory and governs the same people. If anything, the culture and power of China seem stronger in the late 20th century than at almost any other period in history. Under the People's Republic, China's role