...Country Notebook The Country Notebook—A Guide for Developing a Marketing Plan The Country Notebook Outline writing guide • Cultural Analysis • Economic Analysis • Market Audit and Competitive Market Analysis • Preliminary Marketing Plan writing guide I. Cultural Analysis writing guide Guideline I. Introduction writing guide [insert text here] II. Brief discussion of the country’s relevant history writing guide [insert text here] III. Geographical setting writing guide [insert text here] A. Location writing guide [insert text here] B. Climate writing guide [insert text here] C. Topography writing guide [insert text here] IV. Social institutions writing guide [insert text here] A. Family writing guide [insert text here] 1. The nuclear family [insert text here] 2. The extended family [insert text here] 3. Dynamics of the family [insert text here] a. Parental roles [insert text here] b. Marriage and courtship [insert text here] * Female/male roles (changing or static?) [insert text here] B. Education writing guide [insert text here] 1. The role of education in society [insert text here] a. Primary education (quality, levels of development, etc.) [insert text here] b. Secondary education (quality, levels of development, etc.) [insert text here] c. Higher education (quality, levels of development, etc.) [insert text here] 2. Literacy...
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...Country Notebook – Part A A. OVERVIEW OF COUNTRY/BUSINESS ASSIGNMENT – 5% OF PROJECT GRADE 1. Describe relevant factors of the business (this is a modified version of the Notebook: I. CULTURAL ANALYSIS, subsections I. & II.) Company name: Golan Heights Winery Chief Executive Officer: Anat Levi Rushansky Location: Katzrin on the Golan Heights. History Founded in 1983 in Katzrin on the Golan Heights. Golan Wines held 18 percent of the domestic market and 38 percent Israeli exported wines. Exported 20 percent of production to 25 different countries! In 2012, Golan Wines was a company owned by four kibbutzes and four mochas who managed the vineyards. As consumers were moving into the middle and upper classes, consumer consumption increased exponentially. Consumers directed towards international brands and demanded the world’s best products; including wine. New distribution outlets and exposure of China’s affluent middle classes to overseas travel has created a market for good wines. Product(s) Three distinct labels: • Yardmen • Gala • Golan Marketed Wines: • Yarden Cabernet Sauvignon • Yarden Pinot Noir • Yarden Syrah • Yarden Mount Hermon Red • Yarden Katzrin Chardonnay • Yarden Sauvignon Blanc • Yarden Viognier • Yarden Geweurztraminer • Yarden Mount Hermon White • Yarden Heights Wine • Yarden Rom • Yarden C.S. El Rom • Yarden C.S. Yonatan • Yarden Syrah Tel Phares Current international activities, if applicable: China and Israel...
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...| | |Country Notebook: Lebanon | |OSB Board | | | | | | | EXECUTIVE SUMMARY Introduction Lebanon is a country located in the Middle East along the Mediterranean Sea. Its coastal location as well as close proximity to many other nations makes Lebanon an ideal country for trade. Through an analysis of their culture, economy, and market we have been able to develop an introductory marketing plan for exporting OSB board from Michigan to Lebanon. Lebanon is a democratic republic with a free-market orientation. Although there has been much civil unrest in the past, presently there is decent political stability. The economy has struggled due to wars and setbacks...
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...This case tells how two companies in India, HLL’s Fair & Lovely and Cavin Kare’s Fairever , ran advertising campaigns that were not very ethical. In India fair skin is thought of as more beautiful and desirable than darker skin. Fair & Lovely was the leading company with 90% share and the Cavin Kare’s Fairever was released and they gained 15% share. This made Fair & Lovely launch a series of ads depicting a “fairer girl gets the boy theme.” Cavin Kare also came back with ads focusing on the same thing. They also showed in their commercials that their products worked. Their campaigns lasted for a few years and were eventually pulled due to harsh criticism for its portrayal of women. 1. Is it ethical to sell a product that is, at best, only mildly effective? From my point of view it is not ethical to sell a product that is, at best, only mildly effective. The product which is mentioned in the case is a cosmetic that lightens skin color. It is promoted as “the miracle worker” which can deliver your skin a difference from one to three shades. According to the new Fair & Lovely technology ad, the cream is supposed to change your skin even in four weeks. However, Indian dermatologists explain “that fairness products cannot truly work as they reach only the upper layers of the skin and so do not affect melanin production”. Moreover experts state, the main reason why people believe that the cream is work-ing, is a bleaching ingredient which just whitens facial hair and not the skin...
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...The Country Notebook of Cuba Economic Analysis of Cuba Population 1. Total population as of August 2015: 11 228 813 Growth rates | | Year | Population | Growth Rate | 2010 | 11281768 | -0.06% | 2011 | 11276053 | -0.05 % | 2012 | 11270957 | -0.05 % | 2013 | 11259235 | -0.10 % | 2014 | 11247525 | -0.10 % | 2015 | 11235828 | -0.06 % | | | The estimated decline of the population is 32 persons daily (Boggs and Ward 156). | | b. Number of live births: 308 live births average per day (12.81 in an hour) in 2015. c. Birthrates: 9.9 births/1,000 population as estimated in 2014. 2. Distribution of the population Age Age bracket | Number | Percentage of population (%) | 15 and below | 1 941 439 | 17.3 | 15-64 | 7 984 741 | 71.1 | 64 and above | 1 309 648 | 11.7 | Gender Gender | Number | Percentage (%) | Male | 5 647 503 | 50.3 | Female | 5 581 309 | 49.7 | Geographic areas (urban, suburban, and rural density and concentration) Geographic Area | Density/Concentration | Urban | 77% | Suburban | 13% | Rural | 10% | Migration rates and patterns Cuba exhibits around 110 emigrants average per day (-4.57 in an hour). e. Ethnic groups The whole population is majorly composed of the Cuban natives. Spanish is the Cuban national language (Chomsky, Bricmont, and Franck 456). Ethnic group | Percentage (%) | Mulattos | 51 | Whites | 37 | Blacks...
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...information from Part I “Cultural analysis” to part III to develop a marketing plan for “Van Tho” vegetable oil in the our target market in India, Mumbai and New Delhi. We would point out the opportunities, threats, strengths, weaknesses to understand what we have and what we have to do next. We also provide the plan of promotion, distribution when we first introduce our “Van Tho” vegetable oil in our target market. Also provided in this paper is other information which is necessary for our plan. This paper can be a market orientation to help our company around company objectives, markets, and the competitive environment. Doing business in home country involves much difficult. However, doing business internationally, the problems are multiplied. Therefore, it is important to do this paper in order to make things easier when we do business in a country which we are new to everything....
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...tend to start going to private c. Higher education (quality, levels of development, etc.)- High quality, students mostly attend private university 2. Literacy rates- 99%: Men=99.9% Women=99.7% C. Political system 1. Political structure- Constitutional monarchy 2. Political parties- Liberal Democratic Party & Democratic Party of Japan 3. Stability of government- Relatively Stable but high turnover of Prime Ministers 4. Special taxes- Income, Enterprise, Property, Consumption, Vehicle Related, Liquor, Tobacco, Gasoline, and Income Taxes 5. Role of local government D. Legal system 1. Organization of the judiciary system- Summary Courts, District Courts, High Courts, Supreme Court 2. Code, common, socialist, or Islamic-law country? - Code 3. Participation in patents, trademarks, and other conventions E. Social organizations 1. Group behavior- Collective Society 2. Social classes- Emperor, Shogun, Daimyos, Samurai, Farmers, Artisans and Merchants 3. Clubs, other organizations- broad-based training, quality circles, and collective decision-making 4. Race, ethnicity, and subcultures- Subcultures: Cosplay, Gyaru, Lolita fashion, Otaku, Visual Kei F. Business customs and practices- Dress to...
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...The concept of „S.O.S. Notebook “is producing A5 sized notebooks with formulas and rules of different subjects for high school students. There would be 10 different kinds of notebooks with different subjects like physics, mathematics, chemistry, Danish, German, English, literature, biology, history and geography. Notebooks would also contain games (Sudoku, crosswords, and drawings), advertisements from student organizations and companies, information about events and other relevant information for students. Finance of the notebooks would come from advertisements that the notebooks consist and the Notebooks will be handed to students for free to use. Background information Name: „S.O.S. Notebook“ Website: SOSnotebook.com Established: 17.03.2014 Phone: +45 91267497 E-mail: ottoppimine@gmail.com The Executive Board members: Equity: 61000 DKK Owners, their share of the capital: The company's field of activity: Education The company's area of operation: Denmark Executive summary This business plan provides an overview of our business concept about educational studying tool named „ S.O.S. Notebook“. There would be 10 different kinds of notebooks with different subjects like physics, mathematics, chemistry, Danish, German, English, literature, biology, history and geography. Notebooks would also include games (Sudoku, crosswords), advertisements from student organizations and companies, information about events and other relevant information for...
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...as long as we have a smartphone, a tablet or a PC around us. Not only that, we can even share our notes and collaborate with others across multiple devices. OneNote is built around a notebook metaphor. It organizes data into notebooks, and we can create as many notebooks as we need. Every notebook you create contains sections, which appear as tabs across the top of the notebook’s main screen. Every section contains pages, and pages are where you actually put your data. So, for example, if we were planning a cross-country summer vacation trip, we can create a Summer Vacation notebook. Within that notebook, we can create separate sections for each state you planned to pass through. And each state section could contain pages for specific sites that we planned to visit. One thing that makes OneNote interesting is the flexibility it gives us when we add information to a page. Every page in OneNote is freeform. We are allowed to add text, images, links to webpages, tables, and other bits of information anywhere you want. Want to add a text note? Click anywhere on the page and we can start typing, and that’s where your text appears. We can then drag that text where you want it on the page. The same goes to images and tables. Besides that, with OneNote, it is fairly easy to link different notebooks and different pages together. For example, when we right click on a paragraph in...
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...bags) 1 Art Shirt – (an old large T-Shirt) 1 Change of Clothes (labeled in zip lock bag) 2 Boxes of Tissues 1 Pair of Safety Scissors (prefer Fiskars) 3 7 oz. Bottles of Elmer’s White Washable Glue 4 Elmer’s Glue Sticks 2 Box of 16 Large Crayons (Not Jumbo) 2 24 Pack Crayola Crayons 1 Book Bag (Large Size) 2 Folders with pockets and prongs 2 Marble Composition Note books 1 Package Black Fine Dry-Erase Markers (low odor) 1 Pump Bottle Hand Santitizer BOYS – 1 Roll Paper Towels GIRLS – 1 Box OF Baby Wipes BOYS – 1 Box of 1 Gallon Ziploc Bags/1Box Sandwich Zip-Lock GIRLS –1 Box of 2 Gallon Ziploc Bags/1 Box Quart Zip-Lock **NO PENCIL BOXES ** PLEASE LABEL ALL ITEMS WITH NAME THIRD GRADE 4 Spiral Notebooks with Wide Ruled paper (70 sheets) 2 Marble Composition Books 2 Pkgs. Wide-Ruled Notebook Paper 24 #2 Pencils 1 Pkg. Pencil Tip Erasers 1 Box of 24 Crayons 15 Glue Sticks 1 Pair of Safety Scissors (prefer Fiskars) 5 Pocket Folder (1 each: Red, Blue, Yellow, Green, Orange) 2 Boxes of Tissue 1 Ruler (cm and inches) NOT SEE-THROUGH 1 Package Red Pens 1 Pkg. 4 Expo Markers (low odor) 1 Pkg. Sticky Notes 1 Zippered Pencil Pouch Boys - Zip Lock Sandwich Bags (1 box) Girls – Zip Lock Jumbo Bags (1 box) **NO PENCIL BOXES** DO NOT LABEL ANY ITEMS WITH NAME FIRST GRADE 1 Box of 24 Crayons 1 Pair of Safety Scissors (prefer Fiskars) 3 7 oz Bottles of White Elmer’s All-Purpose Glue 5 Jumbo Glue Sticks 1 Small Pencil Box for Supplies 5” x 8” 3 Boxes of Tissues 1 Old T-Shirt for Art 2 Bar Erasers...
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...across Road’s randomized levels in the fewest movements possible was, at first, unforgiving (leading to situations like my five-minute stumper). Every new object was a surprise, and some are as likely to end a good run on the spot as they are to help you out. But that’s to be expected from a Roguelike, where the first few sessions are more about learning the ins and outs than anything else. Most Roguelikes remove all your progress on death, making your knowledge of what to expect next time around the most palpable form of progress; here that knowledge is solidified in the form of a persistent and indispensable notebook that fills out as you uncover new objects and combinations. Being able to look up what each piece I encountered could turn into got me out of quite a few jams, so I appreciated that I didn’t have remember how every piece fit together. In filling out the notebook I gleefully poked and prodded everything around me, discovering unintuitive things like how two fire spirits and one ancient mortar create a nourishing apple. Even when the results ended up hurting me (word to the wise: don’t mix rabbits and spirits!), I...
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...IQRA's mission is to empower the children and the nationals through digital educational knowledge by its special computers products and services all over in the KSA. IQRA is a real world laptop for real world change. The IQRA laptop will be designed collaboratively by experts and industry to combine innovations in technology and learning. IQRA Notebook, Net-book and Notepad are standard durable, functional, energy-efficient, responsive, and fun. . As the pace of change in the world increases dramatically, the urgency to prepare all children to be full citizens of the emerging world also increases dramatically. No one can predict the world our children will inherit. The best preparation for children is to develop the passion for learning and the ability to learn how to learn. The most important cause of the rapid change in digital technology also provides a solution. When every child has a connected laptop, they have in their hands the key to full development and participation. Limits are erased as they can learn to work with others around the world, to access high-quality, modern materials, to engage their passions and develop their expertise. Roughly 2 million children and teachers in Latin America are currently part of an OLPC project, with another 500,000 in Africa and the rest of the world. Largest national partners include Uruguay Peru (our largest deployment, involving over 8,300 schools), Argentina, Mexico, and Rwanda. Other significant projects...
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...well as completing the assignments at each station. You will show work, and assignments are collected randomly. | Testing Policy | Study Island | Tests are announced in advanced with a description of the topics covered. | Study Island is an online resource for learning and assessing skills on the topics covered in this course. You will be given time in class to work on the sections that are assigned. If necessary, you may need to complete the assignments outside of class. | Required Supplies | * A binder (this can be a three ring binder or a folder with pockets) * Pencils and Pens (do not use red ink on work that is turned in) * Earbuds (for use at the computer station in the room) * Notebook for notes/bellwork (can be spiral bound or a composition notebook) * graphing paper (optional) * Calculator: Minimum: scientific calculator (price range $10-$30)Better: graphing calculator (price range $45-$150)When purchasing a calculator it will state on the packaging if the calculator is approved for SAT, ACT, and AP. If it is approved for those...
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...Reveille, the beloved mascot of Texas A&M University, was ran over by a cyclist on campus. The cyclist immediately abandoned the crime scene afterwards. There are two suspects; Bikerman and Maroon Flash. Each suspect has a different story. DNA, fingerprint, blood, and hair were all recovered from the crime scene to be further tested in the forensics lab. The purpose of this lab was to apply forensic investigative tests to figure out who hit Reveille. Gel electrophoresis, fingerprints, hair samples, and blood samples were all used during the investigation. The hypothesis for this experiment is that Maroon Flash is the culprit. The null hypothesis is the Bikerman is the culprit. The first test conducted in the forensics lab was the gel electrophoresis....
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...Catherine is worried that she will inherit the illness. It then transpires that Robert died a week before, of heart failure, and the funeral is the next day. Hal, a former student of Robert’s, enters. He has been working on Robert’s notebooks, but Catherine says there is nothing valuable in them. Hal invites her to hear him play in a rock band, but she is not interested. Finally, When Hal has one nightstand with Catherine, she gives a notebook to him with the development of a unique mathematics theory that Catherine claims that she developed. Hal and Claire do not believe on her, until the truth is disclosed. Response: This is a wonderful, well-thought out play. The cast consists of only four characters and the plot moves back and forth in time from the present to the past and from dreams to reality. Catherine's father, Robert was one of the most brilliant mathematicians to have ever lived. By the time he was 25 he had changed the mathematics world twice. Then he became mentally sick and his brilliant and beautiful daughter Catherine drops out of school to take care of him. Robert dies, but Catherine has inherited some of his gifts. When I just began reading the story I thought Catherine was crazy. In the end of the story, author proves the notebook is written by Catherine and then I know that she is a genius. In my view, this...
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