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Country Report for the Book Manufacture in Morocco

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Submitted By sakicpp
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Pages 15
Introduction
The purpose of the report is to find out whether Morocco would be invested as the appropriate target country by our business--Read the World (RTW). The business scope of RTW is producing and selling the affordable high-quality educational books to the poorest people in the country. In addition, the business contains both economical and ethical requirements which are profit-making and positive social outcomes respectively. The audience of the report is the CEO of RTW.
The poor people who live around the poverty line and the local retailers in Morocco would be target market of RTW. The report will be analysed from three perspectives, which are economical, social-cultural and political/legal environments and most relevant factors in each environment will present the favourable or unfavourable influences for RTW. The large target market, stable economy and cheap labour cost will show a moderate economical opportunity because the low literacy makes a constraint to the benefit. And for the social-culture environment, culture difference and diversity language environment represent a major risk, but local culture development might bring a potential opportunity. The current protest movements and high corruption also bring the major risk to business which is hard to be eliminated by benefit from international cooperation. Overall, the RTW might suffer from serious risks rather than opportunities.
The recommendation to RTW might be that Morocco is considered inappropriate as a target country and therefore, Morocco should be eliminated from the list of markets under consideration.
Economical environment

Overall, the economic conditions in Morocco provide a moderate opportunity to invest our business. The stable economy, potential large target market and cheap labour cost are favourable economic factors to do the business in Morocco. However, high illiterate

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