Nowadays, China, the emerging market in Asia, contains huge business opportunities. At the same time, because of the different culture and history, the characteristics of Chinese society including its source of power, social order, and solidarity, is actually very different from the West. The big difference is that China is a relationship-oriented society. For this reason, how can Westerner adapt the ways of doing business in China? Here are three recommendations for the entrepreneurs that want to enter the Chinese market.

 Learn The Crucial Concept of "Face"
The meaning of “face” in China covers much more aspects than the Western countries. Face is related to dignity, respect, and also to a person's social status, therefore face is more important for someone who is in higher position. Declining to attend social or business occasions with an unconvincing excuse, rejecting the gift directly, making emotional expression out of control or even showed too maverick yourself, might cause people lose face (Zhang). For instance, Chinese people sometimes think that the businessman of the Western countries “struts his stuff” purposely. In China, if someone in a middle or low position proposes new ideas in front of the entire person during the meeting, that action may be regarded as a display of their learning. This also may lead to jealousy and loss of face your boss. The loss of face would cause the reduction of your social resources which can use to cultivate and establish you social relationship network.

There are many ways to show or develop your face. For one thing that is business cards. In the first meetings, conferences, exhibitions, or at the negotiating table, exchanging business cards is essential. For most Chinese people, the business cards not only show the position, but also illustrate the history of that person. Another way to do this is what we called