...Course Health Services Marketing Test Quiz 8 Started 8/31/13 11:47 PM Submitted 9/1/13 12:04 AM Status Completed Attempt Score 60 out of 60 points Time Elapsed 16 minutes out of 1 hour. Instructions This quiz consist of 15 multiple choice questions and covers the material in Chapter 12. Be sure you are in Chapter 12 when you take the quiz. Question 1 4 out of 4 points Correct In what channel system do two or more unrelated organizations combine resources to exploit an emerging marketing opportunity? Answer Selected Answer: Horizontal marketing system. Correct Answer: Horizontal marketing system. Question 2 4 out of 4 points Correct A producer hopes to obtain more dedicated and knowledgeable selling through which distribution strategy? Answer Selected Answer: Exclusive distribution. Correct Answer: Exclusive distribution. Question 3 4 out of 4 points Correct Wholesalers and retailers are examples of what type of intermediary? Answer Selected Answer: Merchants. Correct Answer: Merchants. Question 4 4 out of 4 points Correct When a single firm uses two or more marketing channels to reach one or more customer segments, it is called: Answer Selected Answer: multi-channel marketing. Correct Answer: multi-channel...
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...Day, Time and Place: Mondays from 6:40- 9:10 PM Room C & F 228 Day One = August 25, 2014 Instructor Information : Instructor: Dr. Thomas Mawhinney, Ph.D. Office: C & F Room 217 Office Hours: Class meeting days 4:00 to 6:00 p.m. & by appointment at other times Phone (text enabled cell): 313 205-7590 Email: Thomas.Mawhinney@udmercy.edu College of Business Information : Emergency Phone: 313 993-1200 Ask for Wendy FAX (U of D, running most of the time): 313 993-1673 UD Mercy Bookstore Textbook Information & Online Purchase Options Follow either link below, first is bookstore “in general” second is for our specific text book: CAUTION and ADVICE : DO NOT use an “international edition” of this text book or any other edition unless it is THIS text in paperback or electronic format. The campus bookstore will have the exact text we will use in class. There is a good chance that if you use a different edition, e.g., international edition, it will differ in some important ways from the text described above. Please use the following: Title: Organizations: Behavior, Structure, Processes Fourteenth Edition Authors: James L. Gibson, John M. Ivancevich, James H. Donnelly, Jr., Robert Konopaske Publisher: Published by McGraw - Hill, Copyright © 2012 ISBN 978-0-07- 811266 -9 ( soft cover : alk. or hard cover, whichever you like if available) REVISED July 26, 2013 Disability Support Services and Accommodations Information Disability Support Services and Accommodations: It is very important...
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...Academic Center Office 144 254.295.4647 chrisann.merriman@umhb.edu Monday, Wednesday, & Friday: 10 am – 11 am Monday: 1 pm – 4 pm Tuesday: 5 pm – 6 pm Thursday: 9 am-1 pm Other times by appointment Description of the Course Course Name, Number and Section: Principles of Marketing, BMKT 3311 01 Term: Spring 2013 Catalog Description: Introduces students to basic concepts, practices, and techniques of contemporary marketing. Time/Location Course Meets: MWF @ 11:00-11:50 pm in PAC 222 Course Objectives: By to end of this course you should have accomplished the following learning objectives (LO): LO1: Define, explain and differentiate between the four strategy elements of marketing (4Ps), as well as explain how they work together in the "marketing mix" LO2: Define marketing including such concepts as product/service development, efficient distribution and consumer segmentation LO3: Explain why marketing decision-makers must be aware of the constant flux of the mix variables and the dynamic nature of environmental forces LO4: Explain the differences between the various approaches to marketing Credit Hour(s): This is a traditional, 3-credit hour course. Each credit hour earned in this course requires at least fifteen (15) contact hours, as well as a minimum of thirty (30) hours of student homework. Textbook and Materials: 1. Marketing: An Introduction. Armstrong ISBN 978-0-13-274403-4 Copyright 2013 Publisher Pearson Edition 11 with access to MyMarketing Lab 2. Periodicals including Wall...
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...AND ECONOMICS DEPARTMENT OF MARKETING COURSE SYLLABUS SEMESTER 2/2015 |MARTIN de TOURS SCHOOL OF MANAGEMENT AND ECONOMICS’ VISION | |Leading International Business School in ASEAN Region | |MARTIN de TOURS SCHOOL OF MANAGEMENT AND ECONOMICS’ MISSION | |Shaping Graduates toward Global Business Excellence | |ASSUMPTION UNIVERSITY’S UNIQUENESS | |An International Catholic University | |IDENTITY OF AU STUDENTS | |Ethics, English Proficiency, Entrepreneurial Spirit | |COURSE ORGANIZATION | |Course Title: |MKT2280 Principles...
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...CBM Course Outline For Session 2012 - 13 ------------------------------------------------- Batch: PGDM 2011 - 13 Term: IV ------------------------------------------------- ------------------------------------------------- Course: Commercial Bank Management (CBM) Credits: 3 ------------------------------------------------- ------------------------------------------------- Course Instructor: Prof. D N Panigrahi Objectives of the course: The course inputs are designed to accomplish the following objectives. * To help students to understand the role and functions of Commercial Banks, main strategic issues in retail and corporate banking and the risks faced by the Banking Industry in India. * To familiarise the students with the new Banking Practices and Processes including new banking technologies. * To familiarise the students with the legal and regulatory framework for banks in India. * To equip the students with the tools and techniques used in interpreting and evaluating the performance, profitability, productivity, and efficiency of the Commercial Banks. * To equip the students with the in-depth knowledge of Bank Financial Management Process including Treasury, Investment, Asset Liability Management & Risk Management. * To equip the students with the in-depth knowledge and skills in Credit Analysis & Appraisal Processes relating to the banks’ lending decisions like Working Capital Financing, Term Loan &...
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...Chapter 5. Make or Buy, Insourcing, and Outsourcing Chapter 6. Need Identification and Specification Chapter 7. Quality Chapter 8. Quantity and Inventory Chapter 9. Delivery Chapter 10. Price Chapter 11. Cost Management Chapter 12. Supplier Selection Chapter 13. Supplier Evaluation and Supplier Relations Chapter 14. Global Supply Management Chapter 15. Legal and Ethics Chapter 16. Other Supply Responsibilities Chapter 17. Supply Function Evaluation and Trends Other Facts101 Titles 2 3 Title Textbook Outlines, Highlights, and Practice Quizzes Purchasing and Supply Management by P. Fraser Johnson, 14th Edition All "Just the Facts101" material written or prepared by Cram101 Publishing 4 Copyright Information Just the Facts101 ®, Cram101® Textbook Outlines, Cram101 e-StudyGuides and Cram101.com are Content Technologies Inc. publications and services. All notes, highlights, reviews, and practice tests are written and or prepared by Content Technologies, Inc. and Cram101 Publishing. Copyright © 2014 by Content Technologies, Inc. All rights reserved. eISBN 9781490281032 E-5 23479 www.Cram101.com 5 LearningSystem "Just the Facts101" is a Cram101 publication and tool designed to give you all the facts from your textbooks. Visit Cram101.com for the full practice test for each of your chapters for virtually any of your textbooks. Cram101 has built custom study tools specific to your textbook. We provide all of the testable information...
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...Communication Login to Blackboard and check your e-mails frequently for notes, downloads and announcements. Course Textbook (Required) 1. Management by John R. Schermerhorn. 13th Edition. John Wiley & Sons Inc. ISBN: 978-1-118-11392-9 2. Managing Engineering and Technology by Lucy C. Morse and Daniel L. Babcock. 6th Edition. Pearson Higher Education, Inc. ISBN-13: 978-0-13-348510-3, ISBN-10: 0-13-348510-2 3. Project Management: A managerial Approach by Jack R. Meredith and Samuel J. Mantel, Jr. 8th Edition. John Wiley & Sons Inc. ISBN-13: 9780470533024, ISBN-10: 0470533021 4. Seven habits of highly effective people by S&S, ISBN 0-6-7170863-5 Course Overview This course will cover the fundamentals of engineering management. It is designed to teach management principles to engineering students to prepare them as engineering manager. Topics of the course will be divided seven major areas of management. These are management, environment, planning and controlling, organizing, leading, managing projects, and managing technology. After completion of the course, students will have confident enough to discuss concepts of engineering management. They will gain fundamental knowledge about management terms and principles which they can apply to technology-based enterprise. This course prepares students to become engineering managers or project managers. Course Objectives...
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... DFSS Master Black Belt Electronics Business Technical Director for APAC (Shanghai) 3M Taiwan Technical Director (Taiwan) Electronic Solutions Global Technical Director (Singapore) Adjunct Professor NUS Department of Engineering & Technology Management Founded JRW Consulting (www.jrwconsulting.com.sg) (2011) Enjoy distance running, diving, hiking, photography To prepare you for making business decisions, for new businesses, products and services, by providing you with the necessary knowledge and tools. The Basics Technology &Design The Business Sessions 1‐4 Sessions 5‐8 Sessions 9‐13 NPI Systems QFD Intellectual Property Stage Gate Robust Design Business Models Lean NPD Data Analysis Finance Market Assessment Prototyping Value Chain Predictive Engineering Project Management Technology Planning Portfolio Management Customer Engagement We meet every week from 6 – 9 pm. Be on time!! Each week consists of ◦ Quiz or discussion of projects or case studies ◦ Lecture or Presentation on a project relevant topic ◦ Project team preparation Grading ◦ Team project presentation ◦ Final Exam ◦ Class Participation 40% 50% 10% Attendance is taken and is used as part of your participation score. Winning at New Products, Robert G. Cooper, 4th Edition 2011 Perseus Publishing Seizing the White Space: Business...
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...ACCOUNTING IN CONTEXT POTTER I LIBBY I LIBBY I SHORT ACCOUNTING IN CONTEXT BRADLEY N. POTTER University of Melbourne ROBERT LIBBY Cornell University PATRICIA A. LIBBY Ithaca college DANIEL G. SHORT Texas Christian University Boston Burr Ridge, IL Dubuque, IA Madison, WI New York San Francisco St. Louis Bangkok Bogotá Caracas Kuala Lumpur Lisbon London Madrid Mexico City Milan Montreal New Delhi Santiago Seoul Singapore Sydney Taipei Toronto Copyright © 2009 McGraw Hill Australia Pty Limited Additional owners of copyright are acknowledged in page credits. Every effort has been made to trace and acknowledge copyrighted material. The authors and publishers tender their apologies should any infringement have occurred. Reproduction and communication for educational purposes The Australian Copyright Act 1968 (the Act) allows a maximum of one chapter or 10% of the pages of this work, whichever is the greater, to be reproduced and/or communicated by any educational institution for its educational purposes provided that the institution (or the body that administers it) has sent a Statutory Educational notice to Copyright Agency Limited (CAL) and been granted a licence. For details of statutory educational and other copyright licences contact: Copyright Agency Limited, Level 15, 233 Castlereagh Street, Sydney NSW 2000. Telephone: (02) 9394 7600. Website: www.copyright.com.au Reproduction and communication for other purposes Apart from any fair dealing for the...
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...Marketing DeMystified A Self-Teaching Guide Donna Anselmo New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-173718-0 MHID: 0-07-173718-9 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-171391-7, MHID: 0-07-171391-3. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that neither the author nor the publisher is not engaged in rendering legal,...
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...Subject: MKT 101 Principles of Marketing Subject Lecturer/Tutor: Ms Liew Huey Min Telephone: 03-2716 2000 Fax: 03-2095 7100 Email: liewhm@help.edu.my Consultation: By appointment PRE-REQUISITE(S) No pre-requisite is required. SYNOPSIS MKT101 has been designed to provide students with an introduction to the field of marketing. The subject focuses on the relationship between organisations and the consumer, expressed through the marketing mix. Essentially, studies are concentrated on the nature and behaviour of supplying organisations, nature and behaviour of the consumer and the various marketing mix elements (product, price, place, promotion) which are used by organisations to satisfy needs and wants of consumers. While the subject has a theoretical base, practical application of the marketing concepts to 'real world' situations via a specific project is an essential part of the subject. LEARNING OBJECTIVES Upon completion of this subject, students should be able to: Provide an understanding and appreciation of the areas of marketing principles including its theories, concepts and importance for businesses; Demonstrate knowledge of the broad range of marketing skills necessary to build profitable relationship with customers; Develop a better understanding of the present and future environment including international setting and implementation of information technologies; and Analyse range of marketing situations and prepare written...
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...Business Quiz DHL Baseline/Tagline/AdLineof Company/Brands WE make importing Smooth Doordarshan Satyam Sivam Sundaram Electrolux India Makes life a little easier Energizer Keep going ESSAR Steel 24 carat steel Fed-Ex The World On Time Ford Mondeo Redefined Aggression Ford Motors Built for the road ahead Godrej locks PEACE OF MIND.GUARANTEED Graviera Suitings THE MAN OF SUBSTANCE Gucci Quality is remembered long after the price is forgotten Haier Inspired living Harley-Davidson If you don't have to answer to anyone, what would you do Harrod's retailer, ENTER A DIFFERENT London WORLD Hero Honda CBZ Motorcycling Unplugged Hero Honda Born in a studio, not in a Passion factory Hindustan Times Let there be light Hitachi Inspire the Next Honda The power of dreams Honda DIO FROM INDIA TO THE WORLD.AND TO YOU HSBC World's local bank Hughes Software Think skywards HYUNDAI Play a bigger game ELANTRA Hyundai's new ad Drive your way Jobsahead.com FILL IN YOUR AMBITION Johnnie Walker Keep Walking whiskey Kingfisher airlines Fly the good times Kodak You press the button and we do the rest Lacoste Because what you are LG EXPAND YOUR LIFE LG AC BREATHE HEALTHY Lufthansa There is no better way to 1 Created By: S.Sriram MBA-HR, TAMILNADU srirams@gmx.com Company Accenture Air Deccan Air India Air Sahara Airtel AKAI Allen Solly Allianz Insurance Apple Computers Bajaj Auto Bajaj Pulsar Bajaj spirit Blue Star BluestarAC Bournvita Brooke Bond BSNL BUSINESS STANDARD BUSINESSWORL Magazine of the...
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...------------------------------------------------- Introduction Can u guess the name of the company which is is the ninth most valuable brand in the world? has replaced the us army as the nation largest job training organization? controls the market share of more than 3 food chains taken together in America? It’s none other than Mcdonald’s corporation USA. Looking at the above statistics makes one wonder that what is the driving force behind all these achievements? How is it that the chicken burger available in San Francisco is same as the one available in delhi? Many of these question have been answered in the book “Mcdonald’s: behind the golden arches” written by john love. But are these standards being carried out in India as well? The golden arches of Mcdonald’s are slowly becoming an integral part of the Indian landscapes. Everyone knows mcdonald’s is big, but very few know just how significant its impact on Indian business really is. The inside of Mcdonald’s remains a mystery. Mcdonald’s india is a joint venture of Mcdonald’s corporation with Amit Jatia and Vikram Bakshi. Amit jatia handles the operation in westerns region whereas Vikram Bakshi in the northern region. Mcdonald’s india is an employer of opportunities, providing quality employment and long term careers to the indian people. The average Mcdonald’s restaurants employees more than 100 people in 25 different position-from cashiers to restaurants managers. Mcdonald’s world class-training...
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...Bachelor of Business Studies (BBS)......................15 4. MBA Programme....................................................16 a. Structure of MBA Programme........................17 b. Semester-wise Breakup for MBA...................19 5. MS in Management Sciences................................20 a. Structure of MS Programme...........................20 b. Eligibility for Non-business Degree Holders...21 6. Roadmap for Business Education…………............24 7. BBA Course outlines...............................................25 a. Compulsory Courses for BBA...…….…..........25 b. Foundation Core Courses...........…....…....... 41 c. Major Core Courses........................................59 d. Major Elective Courses...................................75 e. Management Specialisation Courses..............89 f. Marketing Specialisation...............................105 g. Finance Specialisation..................................105 8. BBS Course outlines..............................................116 a. Core Courses................................................116 b. Elective...
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...Manual for the GMAT*Exam version 8.0 All rights reserved. No part of this manual may be reproduced for distribution to a third party in any form or by any means, electronic or mechanical, including photocopying, recording, or any information retrieval system, without the prior consent of the publisher, The Princeton Review. This Manual is for the exclusive use of Princeton Review course students and is not legal for resale. GMAT is a registered trademark of the Graduate Management Admission Council. The Princeton Review is not affiliated with Princeton University or the Graduate Management Admission Council. Permission to reprint this material does not constitute review or endorsement by the Educational Testing Service or the Graduate Management Admission Council of this publication as a whole or of any other sample questions or testing information it may contain. Copyright © 2003 by Princeton Review Management, L.L.C. All Rights Reserved. 800.2Review/ www.princetonreview.com ACKNOWLEDGMENTS Thanks to the following for their many contributions to this course manual: Tariq Ahmed, Kristen Azzara, Shon Bayer, John Bergdahl, Marie Dente, Russ Dombrow, Tricia Dublin, Dan Edmonds, Julian Fleisher, Paul Foglino, Alex Freer, John Fulmer, Joel Haber, Effie Hadjiioannou, Sarah Kruchko, Mary Juliano, Jeff Leistner, Sue Lim, Michael Lopez, Stephanie Martin, Chas Mastin, Elizabeth Miller, Colin Mysliwiec, Magda Pecsenye, Dave Ragsdale, “GMAT” Jack Schieffer...
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