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COURSE OUTLINE
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An introduction to the study of marketing and its role in developing a strategic customer/client focus within commercial, public sector and not-for-profit organisations.
Course Learning Objectives
MARK 101 provides students with an introduction to marketing principles, theory and practice.
Students are introduced to the role of marketing within organisations, the economy, and society across commercial, government, and not-for-profit sectors. In particular, students will recognise the function of marketing and markets as the key driver and shaper of any organisation and the integration of marketing with other business and commercial disciplines.
Students who successfully complete MARK 101 will have the knowledge and ability to:
1.
2.
3.
4.
5.
6.

Describe commonly used marketing concepts and terminology
Summarise the main marketing tools of products and services, pricing, distribution and communications Explain social responsibility and ethics as they pertain to marketing
Describe marketing in New Zealand with respect to the Pacific Basin and global perspective Analyse marketing problems associated with marketing decisions and present coherent solutions to such problems
Organise and explain processes involved in the preparation of marketing strategies and plans Trimester Dates
Teaching Period: Monday 29th February – Friday 3rd June
Study Period: Monday 6th June – Thursday 9th June
Examination Period: Friday 10th June – Wednesday 29th June (inclusive)
Withdrawal from Course
1. Your fees will be refunded if you withdraw from this course on or before Friday 11th March
2016.
2. The standard last date for withdrawal from this course is Friday 13th May. After this date, students forced to withdraw by circumstances beyond their control must apply for permission on an ‘Application for Associate Dean’s

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