Introduction

Limited Brands is the organization that I have chosen to cover for my project. Headquartered in Columbus, OH, Limited Brands is a publicly traded company; with their New York Stock Exchange ticker being LTD. This company primarily sells women’s intimate apparel and beauty and personal care products. The stronger brands that this company is known for are Victoria’s Secret and Bath and Body Works. Limited Brands mainly markets their products in the United States and Canada.
I was a sales associate and assistant manager for Bath and Body works from August of 2010 till December of 2011. I came at a time when Limited Brands was looking to build more of a presence internationally since there was so much success in the U. S and Canada. Limited Brands made over 10 million dollars when their fiscal year ended, according to the MarketLine’s overview of the company (Limited Brands 2).
Taking a historical view Leslie H. Wexner is the founder, chairman and chief executive officer of Limited Brands, Inc. Wexner founded Limited Brands with one store—The Limited—in Columbus, Ohio with sales of $160,000 in it’s first year(About Limited Brands). Today, Limited Brands has expanded from apparel based specialty retailer to an approximately $10 billion segment leader with more than 90,000 associates focused on lingerie, beauty and personal care product categories that make customers feel sexy, sophisticated and forever young, according to limited brands.com(About Limited Brands).

Problem Statement

During my time at Bath and Body works, keeping up with loss prevention was a real issue. Our store in Mattoon, IL had a lot of thefts on a regular basis and it would show in our monthly reports. Looking that the company report I found out that retail theft was a problem company wide. Victoria’s Secret has had reported serious thefts where $8300 worth of