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Course Project

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Submitted By khristinep
Words 3162
Pages 13
Table of Contents

1. Executive Summary (Pg. 3) 2. Company Description (Pg. 4) 3. Strategic Focus and Plan (Pg. 5) 4. Situation Analysis ( Pg.6) 5. Market Product Focus (Pg. 7) 6. Marketing Program / Break-Even Analysis (Pg. 8-9) 7. Financial Data and Projections (Pg. 10) 8. Organizational Structure (Pg. 11) 9. Implementation (Pg. 12) 10. Evaluation and Control (Pg. 13) 11. Bibliography (Pg.14)

Executive Summary Tattoos has been around for a quite some time now and when it comes to finding the right artist can be quite difficult. For most people, when they decide to get a tattoo; they don’t often know the whole process or how to even begin. Without having the right knowledge, they usually end up finding the nearest tattoo shop and settling for what that shop is limited to offer. Most often getting their tattoo, they end up regretting it without having the right information or direction towards what they wanted. This goes into a result in wasting money on the tattoo(s) and then getting it removed. With these types of situation, Ink-Express can be a whole new door of opportunity and view of what tattoos are and with the right knowledge, people will be able to get what they truly want. There are different ways to research on tattoos such as using “Google”, going from shop to shop, going on their websites, Facebook and even Instagram. Although, these may be some ways that will give consumers results, it may not be the best and most efficient way to find the right artist. Take into consideration that artists can be independent, some shops may not even afford to have a site up, Facebook and Instagram is not entirely reliable on information, and going from shop to shop may be time consuming and not many people have

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