...Case - 1 Rupbani Beverage Limited Rupbani Beverage Limited entered the Indian wine industry in 1975 by acquiring the Mastana Wine Company of Shimla and two other smaller wine companies at Kalka for Rs. 50 lakh. Despite hostility expressed by other wine makers and predictions that Rupbani would very soon fail as other outsiders such as Parminder Wine Company had, the entry succeeded. Rupbani Limited performed the unheard of feat of establishing a volume of 30 lakh cases within two years and taking the market share away from premium brands such as the National Wine Company of Bombay, Pearl Drink Limited of Pune and Syndicate Cola Limited of Madras. Rupbani advertised heavily and incurred Rs. 10 lakh in one year and standardised the taste of its wines with considerable success. It also invested Rs. 48 lakh in a large, new winery at Ahmedabad. A Rupbani Executive said, "By 1995, consumption of wine in India will be a liter per capita, compared with half a liter today." The industry reacted to Rupbani's presence by doubling and tripling advertising expenditure. ABC and Company began a costly campaign to market premium and varied wines while reducing marketing emphasis on its cheap wines such as Nahan Drinks and the Gola Beverage. ABC maintained its 25 percent market share but had to resort to some heavy price discounting to do so. In 1982 Pearl Drinks formed a special wine unit to combine efforts for all its brands. Mr. Sailesh Kumar former Vice President of the National...
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...regard to project, and an excitement in regard to teaching. Without his guidance and persistent help this project would not have been possible. We express our warm thanks to all the group members who worked as a team and helped each other through the project for consistent enthusiasm and encouragement. We are indeed grateful to entire Department of Commerce for providing the best of help to complete the project by constant reminder for the deadlines and understanding the urgency of sometime extending the same. Table of Contents Chap.No. | Topics | Page No. | CHAPTER 1 | INDUSTRY & COMPANY PROFILE | 5 | CHAPTER 2 | PRODUCT SPECIFICS | 13 | CHAPTER 3 | SUPPLY CHAIN | 25 | CHAPTER 4 | PRODUCT PROMOTION | 32 | CHAPTER 5 | DATA ANALYSIS | 35 | CHAPTER 6 | MAJOR COMPETITORS | 40 | CHAPTER 7 | Challenges faced by Amul | 43 | | Conclusion | 45 | | References | 46 | | Annexure | 47 | EXECUTIVE SUMMARY In today’s competitive world while entering in the market it is very necessary to have good knowledge of the potential of a particular market. The information regarding the activities of competitor’s existing in the market so that we can plan our each activity according to that. It is also necessary to retain the existing customers apart from attracting the new customers. 1.1Title: “The project focuses on the integrated marketing strategy behind AMUL with the longest running ad-campaign.” 1.2Organization: “Amul ,...
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...THE NOUN I. CLASSIFICATIONS 1. Common nouns and proper nouns 2. Concrete nouns and abstract nouns 3. Countable (count) nouns and uncountable (mass) nouns Uncountable nouns may be: a) material nouns, like air, milk, cotton, bread, pork, etc. b) abstract nouns, like biology, peace, music, etc. c) names of sports, like football, skating, swimming, etc. d) names of edible plants, when reference is made to the species itself, like maize, onion, tomato, potato, etc. e) names of towns, countries, months, etc., like London, England, February, etc. Obs: There are some words which are uncountable nouns in English, but which refer to things that are considered countable in other languages, like Romanian, for instance advice, luggage/ baggage, homework, money, knowledge, information, news, furniture, progress. Partitives Although uncountable nouns are seen as denoting an undifferentiated mass, quantity and thus countability may be achieved by means of partitive nouns. They may be: general partitives, which are not restricted to specific lexical items: piece, bit, item typical partitives, which are words restricted to certain lexical items and which form expressions with specific uncountable nouns: bar, lump, fit, grain, etc. measure partitives, which denote exact measurement: inch, gramme, mile, metre, yard, pound, etc. II. THE CATEGORY OF NUMBER A. Classification of nouns: variable and invariable VARIABLE NOUNS: one singular form and one plural form 1. Regular...
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...Purple Cow Transform Your Business By Being Remarkable Seth Godin visit Penguin at: www.penguin.com e penguin about the author Seth Godin is the author of four worldwide bestsellers including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine.You can find him at www.sethgodin.com This is a work of fiction. Names, characters, places, and incidents are either the product of the author’s imagination or are used fictitiously, and any resemblance to actual persons, living or dead, business establishments, events or locales is entirely coincidental. Purple Cow Portfolio Book / published by arrangement with the author All rights reserved. Copyright © 2002 by Do You Zoom, Inc. This book may not be reproduced in whole or part, by mimeograph or any other means, without permission. Making or distributing electronic copies of this book constitutes copyright infringement and could subject the infringer to criminal and civil liability. For information address: The Berkley Publishing Group, a division of Penguin Putnam Inc., 375 Hudson Street, New York, New York 10014. The Penguin Putnam Inc. World Wide Web site address is http://www.penguinputnam.com ISBN: 0-7865-4431-7 PORTFOLIO BOOK® Portfolio Books first published by Penguin Publishing Group, a member of Penguin Putnam Inc., 375 Hudson Street, New York, New York 10014. Portfolio and the "Portfolio" design are trademarks...
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...MANAGEMENT PRACTICES FINAL REPORT Online Projects, Reports, Presentations.. :) www.studentsgoonline.blogspot.com PHASE 1 Executive summary: Nestle has been serving this world for over one hundred and thirty years. It has differentiated itself through its high quality product mix and positioned itself as health and Nutrition Company while targeting the health conscious people throughout the world. Nestle started its operations in Pakistan back in1988, by acquiring a diary company MILKPAK LTD, when people of Pakistan actually needed it. Since Pakistan is the fifth world’s largest milk producing country therefore Nestle deals mainly in dairy products. Moreover it also sells juices, chocolates, prepared food like noodles, baby food, infant formula milk and breakfast cereals in Pakistan. Nestle is a low cost leader with its efficient operations hence it provides its customers with high quality products and sells them at a premium price. Therefore it is earning good profits. Nestle has set its manufacturing plants at in Karachi, Lahore, Islamabad and Kabirwala. The milk processing plant at Kabirwala district is the Nestlé’s world largest milk processing plant. When nestle introduced its products in Pakistan people were neither aware nor accustomed to them. Therefore nestle ran an extensive marketing campaign to educate people and create a need for its products. Pakistan is a land where fresh eatables are readily available. Nestle should sell...
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...(point a to b) and output effect (point b to c) on these diagrams. Explain why your firm uses less capital even when the price of labour increases. (September 2010) For the production function q = K2 + L2 (A) Demonstrate that the elasticity of substitution is negative. (B) Provide a labelled diagram showing the q = 100 isoquant (C) Briefly explain what a negative value means for σ 3. 4. A special production function is q = min( 80K, 4L1 + 2L2). Discuss the production process described by this function. Is this production function constant returns to scale? Five-year-old Jack has set up a hot chocolate stand outside his home. His customers like hot chocolate made in only one way, one unit of chocolate and 3 units of milk to go into each unit of hot chocolate. Jack’s mother, Naomi, provides him with heat, cups and cleaning free of charge. However, she charges him $0.25 for each unit of chocolate and $0.50 for each unit of milk. What are the returns to scale for his production function? (September 2008) Please answer both of the following questions. Provide clearly written, concise answers (maximum 100 words each). Provide diagrams as appropriate. (a) How are the ideas of diminishing marginal productivity and returns to scale related? Can a firm that has diminishing marginal products for all inputs still exhibit increasing...
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...Mantesh TABLE OF CONTENTS Cure Tooth Decay Book Description Foreword By Timothy Gallagher D.D.S. President of the Holistic Dental Association Introduction 100% Real Dental Healing Testimonials Leroy from Utah Ms. Steuernol from Alberta , Canada Mike from Ashland , Oregon Pioneering Tooth Cavity Remineralization CHAPTER 1 DENTISTRY'S INABILITY TO CURE CAVITIES Reaffirm Your Choice to Cure Your Cavities The Real Cause of Cavities Remembering Your Connection Fear of the Dentist How Conventional Dentistry Works Micro-organisms Conventional Dentistry’s Losing Battle Against Bacteria The Failure of Conventional Dentistry Chapter 1 References CHAPTER 2 DENTIST WESTON PRICE DISCOVERS THE CURE Lack of Nutrition is the Cause of Physical Degeneration The Healthy People of the Loetschental Valley, Switzerland Modern Swiss were Losing Their Health The Healthy People of the Outer Hebrides Gaelics on Modern Foods are Losing Their Health Genetics and Tooth Decay Aborigines of Australia Nutritive Values of Diets Compared Fat-soluble Vitamins and Activators Mantesh Why Tooth Decay with Modern Civilization? Weston Price's Tooth Decay Curing Protocol Dr. Price's Protocol Summarized Chapter 2 References CHAPTER 3 MAKE YOUR TEETH STRONG WITH FAT-SOLUBLE VITAMINS How Teeth Remineralize 101 Hormones and Tooth Decay Cholesterol The Miracle of Vitamin D Vital Fat-Soluble Vitamin A Cod Liver Oil Heals Cavities Weston Price’s Activator X More Fat-Soluble...
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...Robert Johnston Stuart Chambers Christine Harland Alan Harrison Nigel Slack Cases in Operations Management third edition Cases in Operations Management We work with leading authors to develop the strongest educational materials in operations management, bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints, including Financial Times Prentice Hall, we craft high quality print and electronic publications which help readers to understand and apply their content, whether studying or at work. To find out more about the complete range of our publishing, please visit us on the World Wide Web at: www.pearsoneduc.com THIRD EDITION Cases in Operations Management Robert Johnston Warwick Business School, University of Warwick Stuart Chambers Warwick Business School, University of Warwick Christine Harland School of Management, University of Bath Alan Harrison Cranfield School of Management, Cranfield University Nigel Slack Warwick Business School, University of Warwick Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE United Kingdom and Associated Companies throughout the world Visit us on the World Wide Web at: www.pearsoned.co.uk First published 1993 Second published 1997 Third Edition 2003 © Robert Johnston, Stuart Chambers, Christine Harland, Alan Harrison and Nigel Slack 1993, 2003 The rights of Robert Johnston, Stuart Chambers, Christine Harland, Alan Harrison...
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...African Journal of Basic & Applied Sciences 4 (3): 95-105, 2012 ISSN 2079-2034 © IDOSI Publications, 2012 DOI: 10.5829/idosi.ajbas.2012.4.3.1593 Corporate Social Responsibility Initiatives of Major Companies of India with Focus on Health, Education and Environment Anupam Sharma and Ravi Kiran School of Behavioral Sciences and Business Studies, Thapar University, Patiala, India Abstract: Corporate social responsibility (CSR) is emerging as a new field in the management research. In India, many firms have taken the initiatives of CSR practices which have met with varying needs of the society. The present study has made an attempt to understand the status and progress and initiatives made by large firms of India in context to CSR policy framing and implementation. Data has been collected from the official websites of the firms, in-person interviews and through structured questionnaire. The CSR initiatives in context to health, education and environment sector to be rated by the interviewee were identified from the literature. Based on the information and discussions mentioned a matrix of various policy factors has been prepared. All initiatives factors have been rated on the scale of 1 to 5. Results of the study depicts that IT and Auto industry is more going for taking up CSR initiatives while FMCG sector has focused yet not too much into the social responsibility initiatives. Although India has entered or taken a transformational change by involving into new CSR initiatives, but...
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...__________________________________ One thing I do not like about myself: __________________________________ Okay, now forget about this exercise and enjoy the story. Have you done it? If not, please do. It will enrich your experience of reading this book. If yes, thanks Sorry for doubting you. Please forget about the exercise, my doubting you and enjoy the story. _____________ The night train ride from Kanpur to Delhi was the most memorable journey of my life. For one, it gave me my second book. And two, it is not every day you sit in an empty compartment and a young, pretty girl walks in. Yes, you see it in the movies, you hear about it from friend’s friend but it never happens to you. When I was younger, I used to look at the reservation chart stuck outside my train bogie to check out all the female passengers near my seat (F-17 to F-25)is what I’d look for most). Yet, it never happened. In most cases I shard my compartment with talkative aunties, snoring men and wailing infants. But this night was different. First, my compartment was empty. The Railways bad just started this new summer train and nobody knew about it. Second, I was unable to sleep. I had been to IIT Kanpur for a talk. Before leaving, I drank four cups of coffee in the canteen while chatting with students. Bad idea, given that it was going to be boring to spend eight...
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...------------------------------------------------- Introduction Can u guess the name of the company which is is the ninth most valuable brand in the world? has replaced the us army as the nation largest job training organization? controls the market share of more than 3 food chains taken together in America? It’s none other than Mcdonald’s corporation USA. Looking at the above statistics makes one wonder that what is the driving force behind all these achievements? How is it that the chicken burger available in San Francisco is same as the one available in delhi? Many of these question have been answered in the book “Mcdonald’s: behind the golden arches” written by john love. But are these standards being carried out in India as well? The golden arches of Mcdonald’s are slowly becoming an integral part of the Indian landscapes. Everyone knows mcdonald’s is big, but very few know just how significant its impact on Indian business really is. The inside of Mcdonald’s remains a mystery. Mcdonald’s india is a joint venture of Mcdonald’s corporation with Amit Jatia and Vikram Bakshi. Amit jatia handles the operation in westerns region whereas Vikram Bakshi in the northern region. Mcdonald’s india is an employer of opportunities, providing quality employment and long term careers to the indian people. The average Mcdonald’s restaurants employees more than 100 people in 25 different position-from cashiers to restaurants managers. Mcdonald’s world class-training...
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...France (officially the French Republic) is a country located in Western Europe. Here are some fun facts about France. * The most popular sports in France are football (soccer), rugby league and rugby union. Handball and basketball are also popular in many parts of France. * Well known sporting events held annually in France are the Tour de France (the best known road bicycle race in the world) and the French Open (one of the four Grand Slam tennis tournaments) * French literature is very popular and well known. Charles Perrault was one of France’s most influential children’s writers. He wrote books such as Cinderella, Sleeping Beauty and Puss in Boots. * The French healthcare system was ranked number one in the world back in 1997. Average life expectancy in France is currently 79.73 years. * 54% of French people identify themselves as being Christians, while 31% of people stated that they were not religious. Islam, Buddhism and Judaism are all practised by a minority (just over 1%) of the population * It is estimated that there are between 200,000 and 1 million illegal immigrants in France * France has an estimated population of 64.5 million, making it the 19th largest country (in terms of population) in the world. * France is the most popular tourist destination in the world. Nearly 82 million people traveled to France for holidays in 2007. Spain was the second most popular tourist destination with 58.5 million visitors. * In 2004, only 68...
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...Agatha Christie - Third Girl CHAPTER ONE HERCULE POIROT was sitting at the breakfast table. At his right hand was a steaming cup of chocolate. He had always had a sweet tooth. To accompany the chocolate was a brioche. It went agreeably with chocolate. He nodded his approval. This was from the fourth shop he had tried. It was a Danish patisserie but infinitely superior to the so-called French one near by. That had been nothing less than a fraud. He was satisfied gastronomically. His stomach was at peace. His mind also was at peace, perhaps somewhat too much so. He had finished his Magnum Opus, an analysis of great writers of detective fiction. He had dared to speak scathingly of Edgar Alien Poe, he had complained of the lack of method or order in the romantic outpourings of Wilkie Collins, had lauded to the skies two American authors who were practically unknown, and had in various other ways given honour where honour was due and sternly withheld it where he considered it was not. He had seen the volume through the press, had looked upon the results and, apart from a really incredible number of printer's errors, pronounced that it was good. He had enjoyed this literary achievement and enjoyed the vast amount of reading he had had to do, had enjoyed snorting with disgust as he flung a book across the floor (though always remembering to rise, pick it up and dispose of it tidily in the waste-paper basket) and had enjoyed appreciatively nodding his head on the rare occasions when such...
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...sections, introducing the major concepts in language study – from how children learn language to why men and women speak differently, through all the key elements of language. This fourth edition has been revised and updated with twenty new sections, covering new accounts of language origins, the key properties of language, text messaging, kinship terms and more than twenty new word etymologies. To increase student engagement with the text, Yule has also included more than fifty new tasks, including thirty involving data analysis, enabling students to apply what they have learned. The online study guide offers students further resources when working on the tasks, while encouraging lively and proactive learning. This is the most fundamental and easy-to-use introduction to the study of language. George Yule has taught Linguistics at the Universities of Edinburgh, Hawai’i, Louisiana State and Minnesota. He is the author of a number of books, including Discourse Analysis (with Gillian Brown, 1983) and Pragmatics (1996). “A genuinely introductory linguistics text, well suited for undergraduates who have little prior experience thinking descriptively about language. Yule’s crisp and thought-provoking presentation of key issues works well for a wide range of students.” Elise Morse-Gagne, Tougaloo College “The Study of Language is one of the most accessible and entertaining introductions to linguistics available. Newly updated with a wealth of material for practice and discussion, it will...
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...Кухаренко В.А. Практикум з стилістики англійської мови: Підручник. – Вінниця. «Нова книга», 2000 - 160 с. CONTENTS FOREWORD...............................................................................…………………………………………... 2 PRELIMINARY REMARKS.....................................................………………………………………….. 3 CHAPTER I. PHONO-GRAPHICAL LEVEL. MORPHOLOGICAL LEVEL…............................... 13 Sound Instrumenting. Craphon. Graphical Means…………………………………………………………...6 Morphemic Repetition. Extension of Morphemic Valency………………………………………………….11 CHAPTER II. LEXICAL LEVEL..............................................……………………………………….…14 Word and its Semantic Structure…………………………………………………………………………….14 Connotational Meanings of a Word………………………………………………………………………….14 The Role of the Context in the Actualization of Meaning…………………………………………………….14 Stylistic Differentiation of the Vocabulary…………………………………………………………………..16 Literary Stratum of Words. Colloquial Words…..…………………………………………………………..16 Lexical Stylistic Devices…………………………………………………………………………………….23 Metaphor. Metonymy. Synecdoche. Play on Words. Irony. Epithet…………………………………………23 Hyperbole. Understatement. Oxymoron. ……………………………………………………………………23 CHAPTER III. SYNTACTICAL LEVEL..................................…………………………………………38 Main Characteristics of the Sentence. Syntactical SDs. Sentence Length…………………………………..38 One-Word Sentences. Sentence Structure. Punctuation. Arrangement...
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