Cowgirl creamery produces 300,000 pounds of cheese per year and distributes to over 400 retail stores and 500 restaurants across the country. They also sell it at their own stores. The recession in the economy has hit the company slowing down the growth significantly
Alternatives strategies: * Reposition the existing products at the retail stores and Marketing to large chain stores. They are currently selling processed cheese, they should consider introducing new products that are made with cheese product like “Cheese cake”. * Expand and renovate current website

1. Cowgirl creamery cheese is currently sold in various restaurants and retail stores. But the sales are not strong and the growth has been flat. Repositioning the product and selling exclusively at the co-op stores will help increase sales. Advertise products more on the internet and create press releases with small ads . The website should contain these store locations to send customers to these stores to purchase products. Try to introduce new line of products like “Cheese cake” with a small ad campaign. The inclusion of new products will help in attracting new customers to local stores

Market the product to large chain stores, this could increase production. This will give an ability to sell into larger markets with its existing product. This alternative can also be used to promote their new line of products.

The company’s website is also offering cheese products. The site is good for people who prefer to shop line. The website is also useful where stores are not available. The site should be expanded to offer more products. They can sell cheeses made my other small producers online using their brand name. Using the internet they could market globally and sell it globally from their website. The website should be offered in different languages to server customers worldwide.