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Cpa Global Strategy Leadership

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Strategic Business Analysis – Expected exam questions | | | | | | | | | | | | | | | | Task 1 | | | | | | | | | | | | | | | | | | | | | | a. What type of organisation is ABL? | | | | | | | | | | | | | | | | | | | | Australian Beverages Limited (ABL), formerly Australian Soft Drinks Limited is an Australian Public Company which | | | commenced operations in 1937 and listed on the Australian Stock Exchange in 1996. | | | | | | Tom Dwyer the current managing director has been with the company for the past five years. | | | | | | | | | | | | | | | | Commenced soft drink manufacturing in 1937. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Bottled Water | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | b. What industry, product segments/markets does ABL operate in? | | | | | | | The food and beverage industry in Australia | | | | | | | | | Industry | | | | | | | | | | | ABL current operates in the food and beverage supply industry in Australia, and hopes to enter into and operate in the Australian bottled water manufacturing industry. | | Markets | | | | | | | | | | | ABL is currently the second largest competitor in the non-alcoholic beverage market in Australia, and has about 40% of the Packaged soft drink market in Australia. | | ABL also recently entered the Snack food market | | | | | | | | Core activities include manufacture and distribution | | | | | | | | Product Segments | | | | | | | | | | | ABL operates in product segments including CSD beverages, non-csd beverages including fruit drinks and milk drinks

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