Discuss the trends in the U.S. airline industry and how these trends might impacta company's strategy

The trend in US airline industry is to use different pricing to attract more customers and to increase the income of the airlines. The airlines use different software that will help them profit on their returns. The trend now for airlines is to decrease the operating cost for the airlines. Nowadays airlines are going into the business of leasing the aircraft verses buying them out right to save on cost. Right now, the level of mergers with airlines have increased due to the operating cost getting so high and to decrease the competition. With merging airlines together this means that many of the cost will have to be shared such as the cost of tickers and baggage fees. Customers can see the difference when they take a flight. There is a cost for everything from headphone to drinks. Airlines are cutting back on meals. Most flights only offer drinks and snacks such as cookies or crackers.
“The inculcation of this set of core values within the jetBlue organization is best summarized as delivery of “the jetBlue experience”. The depth of delivery of the jetBlue experience is best measured by the level of customer satisfaction. The J.D. Powers and Associates 2007 North American Airline Satisfaction Study ranks jetBlue the highest airline in customer satisfaction, both among low-cost and traditional carriers. The study ranks, in order of importance: cost and fees; flight crew; in-flight services; aircraft; boarding/deplaning/baggage; and check-in”. Westlake (2007).

Discuss Jet Blue's strategic intent prior to 2008. The strategic intent prior to 2008 was to increases the revenue and profits and to make the passengers feel comfortable and important. “Given the stress that came with the 9/11 attacks, Jet Blue’s founder David Nelleman knew that its patrons would be