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Craig Manufacturing

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CRAIG MANUFACTURING
INTRODUCTION

Craig Manufacturing was founded by Woodford Craig in 1946 as Craig Machine Shop. In the early years, they were servicing and selling cars and farm equipment. Later during 1950’s, the premier of New Brunswick helped them by getting order of snowplow from the minister of transportation. Craig began to focus on snowplows and snowplow attachments by operating at a 45,000-square-foot factory. Entire manufacturing facility was destroyed due to a fire accident on 2005. At that time, Woodford’s son John Craig joined the company and rebuilt the factory and the enabled the company to continue production in a 71,000 square-foot manufacturing facility in less than a year. Later in another two years, John Craig opened a new facility in Cambridge, with two new brand facilities. They were trying to become the leading manufacturers of industrial attachments in North America.
They became success and famous manufacturers by supplying snowplow blades, producing snow blades and wings for wheel loaders and motor graders, the most common barriers used in snow removal. As there was enormous growth, they started producing buckets and other attachments for excavators. The main problem is, the company was losing out on sales due to highly seasonal nature of demand. The plant was fully loaded during 4 months of the year and was ignoring many possible requests for product. At the same time, they had many unused capacity in the plant. Most of the time they were not able to meet the demand, because of this there was a fall in the revenue profit. Pricing and discounting off standard prices are the important factors, which need to be changed in order to increase the revenue.
The general manager of Craig Manufacturing, Benjamin Craig, attended a lecture, where a more flexible approach to pricing had been suggested as a way to better manage

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