Unique by康迪 Business Plan

Unique by康迪

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Unique by康迪
Table of content
1. E x e c u t i v e S u m m a r y 2. O b j e c t i v e s 3. M i s s i o n 5 5 5 5 4 3

4. K e y t o S u c c e s

5. C o m p a n y S u m m a r y 1. 2.

Start-Up Summary Pr o d u c t 6

2 . 1 Pr o d u c t D e s c r i p t i o n

6 6

2.2 Competitive comparison 2.3 Future products 6. Market Analysis Summary 7 7-8 7

6.1 SWOT Analysis

6 . 2 S e g m e n t a t i o n a n d Ta r g e t i n g 6.3 Market trends 7. 10 10 10 10

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Strategy and implementation summary 7.1 Competitive edge 7.2 Marketing Strategy 7 . 2 . 1 Pr i c i n g 7 . 2 . 2 Pr o m o t i o n 7.3 Sales Strategy 7.4 Sales Forecast 11 11 10

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8.

Management Summary

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8 . 1 Pe r s o n n e l P l a n 9. Financial Plan 12-15

9.1 Important assumptions 9.2 Break Even Analysis 12

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9 . 3 Pr o j e c t e d Pr o f i t a n d L o s s 9 . 4 Pr o j e c t e d C a s h F l o w 15

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1. Executive Summary
In our days make-up products are a necessity for many women. We all want to look our very best, and make-up products such as foundations allow us to accomplish that even in those days when, for various reasons, we are not at our 100%. As China is a country of a growing economy, more and more foreign people immigrant to China every year, e.g. for the purpose of studying and working. By that, their are also more people with african or south american background to China. Right now, the Chinese cosmetic market barely offers any affordable foundation for dark-skinned people or just people, who don‘t want to follow the Chinese trend to wear too light-colored make-up. These people whose skin is to dark for the products that can be found in our average store are forced to turn to online shops of uncertain quality, or specialized stores with sky-high prices. But even for white-skinned people it is hard to find a suitable foundation on the Chinese