...BAKED BY MELISSA MARKETING PLAN May 2 , 2011 nd TABLE OF CONTENTS: I. Executive Summary II. Situation Analysis o Market Summary Target Market Demographics Geographic Demographics Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis Strengths Weaknesses Opportunities Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast 2 Baked By Melissa Marketing Plan Hamos . Peerbhoy . Villacorta I. Executive Summary The Cupcake and cupcake bakery business is one of the fastest growing industries in America with New York as the “cupcake capital”. Cupcake bakeries are recession-proof, was fueled by the 1 recession and, according to the Wall Street Journal , they‟re contributing more jobs to the labor 2 market than the restaurant industry. Known as the “Magnolia Effect” , cupcakes have come a long way with the latest micro trend being mini-cupcakes – culminating with the coming together of two of food‟s hottest trends - “mini desserts” and “cupcakes”. New York City-based cupcakery Baked by Melissa, opened by ex-media planner Melissa Bushell a week after she was let go from her job in 2008...
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...Development Analysis Two Mini Cases 1 21 June 2012 Final Project: Development Analysis Two Mini Case Studies DeVry University Professor Mozinski, BUS412 Business Policy Development Analysis Two Mini Cases 2 Mini Case 1: Bikes for the World (BfW) Challenge or Problem: The Bikes for the World organization was formed to offer valid solutions to the transportation problems facing the poor around the world. Lack of affordable and eco-friendly transportation system led founder Keith Oberg to create BfW. Oberg states he did so in order to solve two problems: to help address the developing world’s lack of affordable, eco-friendly transportation, and to help find a better use for the glut of unwanted bikes in the United States (Thompson, 2010). (Pictured above a young boy from Nyariga, Ghana receives a Bikes for the World bicycle. Photo courtesy of the Shape Lives Foundation) Oberg’s mission was simply to “assist poor people overseas to become more productive through providing affordable bicycles for personal transport to work, school, and health services. Secondarily, provide satisfying community service opportunities to Americans—collecting bikes and spare parts--towards realizing this primary goal of helping others overseas” (BfW, 2012). Through a goal to achieve a sustained impact both here and abroad BfW has partnered with over 600 volunteers, donors, and agencies worldwide who all share a common concern for reducing waste and helping the poor earn, learn,...
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... In addition, the government and economic factors, innovation and technology, and the demographics of the new product are factored in the plan for the launch. Channel Strategies Most manufacturers do not sell their goods directly to the final consumer. Between the final consumer and the manufacturer stands a group of intermediaries who perform various functions. The intermediaries are referred to as marketing channels, groups of interdependent organizations involved in the process to help make a product or service available for consumption or use, marketing channels (Kotler, & Keller, 2007). Every manufacturer needs a marketing strategy in order to promote their product and make it readily available to the public. So choosing the correct strategy is a critical decision facing management. Apples launch of the new mini iPad will need two channel strategies, one for their domestic market (U.S.A), and one for their international market (Japan). Since the product is new choosing the correct market is crucial for the success of the mini iPad. Apples reputation in their domestic market is one of high brand loyalty. Apple has many brand loyal customers that demand Apple products and choose to purchase Apple products before they go to the store. For this reason a pull strategy is the best route to take concerning the launch of the mini iPad in the domestic market. The pull strategy involves manufacturers promoting their product in a way that consumers start asking intermediaries...
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...Marketing Plan for Mini Miracles Principles of Marketing Final Project April 2014 Executive Summary Mini Miracles is a full-service 24-hr child care/development facility that cares for children from age three months to thirteen years. Mini Miracles will be concentrating on the upper end of the market, single professional parent to dual professional parent. These personally ambitious parents are typically eager in terms of their children's development and are willing to pay to have their children attend the best facilities. Through specialized training of the support staff and innovative learning systems, Mini Miracles is cutting edge in terms of child development. The curriculum, coupled with a custom designed facility and a low caregiver/child ratio ensures a top-shelf service for the children and the parents. Mini Miracles expects to become profitable by the end of the first year, and has projected $40,000 as the revenue for year three. The Challenge Mini Miracles is a 24-hr Child Care and Transportation Service is a full service Family child care facility that specializes in providing dependable 24-hr child Care 365 days a year. We have an infant/toddler program that transitions into our preschool program. Both programs are taught by a certified private preschool teacher. Our program is all inclusive so special needs children are welcome. We provide transportation to and from area schools for 6-12 year olds. We can pick up ...
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...leadership and innovation", Journal of Business Strategy, Vol. 31 Iss: 1, pp.11 – 22 Matsumoto, S.; Kitano, T.; Hosono, S.,(2008) “External Business Environment Analysis “Journal of Emerald, Vol. 53 Iss: 1, pp 67 – 90 Bernard Marr, (2007) "Strategic Performance Management: Leveraging and Measuring Your Intangible Value Drivers", Strategic Direction, Vol. 24 Iss: 1, pp. External environment analysis Unknown. (2012) External environment analysis. [online] Available at: http://biz.thestar.com.my/news/story.asp?file=/2009/5/15/business/3880524&sec=business [Accessed: 17 Oct 2012]. Internal environment analysis Unknown. (2012) Internal environment analysis. [online] Available at: http://internalenvironmentalanalysis.blogspot.com/2010_09_01_archive.html [Accessed: 16 Oct 2012]. Porter five forces analysis Unknown. (2012) Porter five forces analysis . [online] Available at: http://www.quickmba.com/strategy/porter.shtml [Accessed: 16 Oct 2012]. Swot Analaysis Unknown. (2012) Swot Analaysis. [online] Available at: http://www.mindtools.com/pages/article/newTMC_05.htm [Accessed: 17 Oct 2012] Market plan Unknown. (2012) Market plan. [online] Available at: http://www.entrepreneur.com/article/43018 [Accessed: 12 Oct 2012]. Operational plan Unknown. (2012) Operational plan. [online] Available at: http://www.sloscore.org/operational_plan.html [Accessed: 12 Oct 2012]. Human resource plan Unknown. (2012) Human resource plan. [online] Available at: http://www...
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...MARKETING PLAN MARKETING PLAN MARK 2120 – L1 Team 10 EXECUTIVE SUMMARY With services like the Internet, people are able to work anywhere with their laptops and smartphones. People can leave their offices and still stay fully connected and work on the move. The printer remains the one device that seemed to have missed the mobile revolution. Our new startup company has come up with a new product to turn this necessary accessory into a mobile tool by creating a mini mobile robotic printer that can be can used simply by placing it on a blank sheet of paper. The company works with the main focus on changing existing products in the market through innovation and making them more efficient, and the Pocket Printer aptly reiterates this objective. CURRENT MARKET SITUATION Even though the printing industry is declining at an average rate of 2%, it generated an astounding $77.6 billion in 2014. The printing industry is highly fragmented, with the four largest printing companies accounting for less than 25% of the industry’s revenue. This indicates that there is no clear domination and new companies do not face strong barriers to entry (Printing in the US Industry). There are two direct competitors, the portable printers offered by Canon and HP. They have both received positive reviews and show a general rising popularity on Google trends indicating an interest in the product category. While the pocket printer is a unique product, there are some weaknesses in the current prototype...
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...Patwary Faculty Member School of Business North South University Dear Sir, We are pleased to present our final report, "Business Plan: FANTA-C," for partial fulfillment of our Entrepreneurship course (MGT 368). This report presents you a business plan for our business idea, supported by suitable feasibility study. We hope that our report includes all topics demanded by the project outline accurately. We look forward to discussing this report with you and receive good comments. Yours Sincerely, Akhlakun Nobi Chowdhury | 071 467 030 | | Abid Rahman | 073 453 030 | | Nirjona Wahed Zara | 073 456 030 | | Md Tariqul Islam | 082 291 030 | | Farah Ahmed | 091 0973 030 | | SL no# | Table of Content | Page no | 1 | Introduction | | 1.1 | Business overview | | 1.2 | Mission | 1 | 1.3 | Vision | 1 | 1.4 | Our Value | 1 | 2 | Opportunity and research analysis | | 2.1 | Primary feasibility analysis | 2-7 | 2.2 | Porter five forces | 8 | 2.3 | PESTEL analysis | 10 | 2.4 | SWOT analysis | 11 | 3 | Marketing plan | 14 | 3.1 | Marketing mix | 14-16 | 3.2 | Marketing strategy | | 3.2.1 | Typologies of our current marketing strategy | 17 | 3.2.2 | Current marketing strategy | 18 | 3.2.3 | Future marketing | 19-22 | 4 | Management and Operation | | 4.1 | Physical location | 23-24 | 4.2 | Floor plan | 25 | 4.3 | Management team | 26 | 4.4 | Overall Business strategy | 27-28 | 5 | Financial plan | | 5.1 | Startup cost | 29...
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...Communication Communication driven An evolution from ‘information’ to ‘improvement’ Mahindra Farm Equipment has implemented a unique method to Reach-Out to its employees resulting in high employee engagement and effective communication. Mahindra Farm Equipment, a major SBU of Mahindra & Mahindra, considers it human resource to be a vital element in the success of its business. Mahindra Farm Equipment believes that effective communication is most important and it is its key driver of employee engagement amongst others. The organization has researched widely and proven to add significant value to the organization on all metrics from productivity to customer satisfaction. In fact Mahindra Farm Equipment not only recognizes the value it brings but also institutionalizes it with a lot of vigor and commitment. Like many other organization, Mfg has been conducting an annual employee engagement survey through Gallup for the last seven years. The results of the survey done in March 2005 had revealed that areas such as information and feedback about the business; alignment of business goals and individual Mo Ps; hierarchical/bureaucratic work culture; work environment and work life balance remuneration/promotion system; and superior-subordinate relationship needed more attention. The survey results had also pointed that employees were not very satisfied with the effectiveness with which the top management of the sector was communicating with all the employees. There...
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...How to create a account Mini Design How to create a account Mini Design Submitted By: Sana Nasim & Beenish Bhatti Submitted By: Sana Nasim & Beenish Bhatti INTRODUCTION Group Information Beenish Bhatti and Sana Nasim are both students. Keeping in view the importance of LinkedIn they have selected to teach ‘How to create LinkedIn account’ to Beenish’s brother. LinkedIn is a key networking tool for professionals in virtually any field. It assists in connecting with potential employers, experts or consultants in the field and in finding job opportunities. About The Learner Hassan Bhatti is Beenish’s brother, he is currently in his final term at the University of Toronto (U of T). Hassan is going to graduate in September from U of T. In order to develop his network and look for job opportunities he needs to create a LinkedIn account which will assist him in job search and networking. NEEDS ASSESSMENT Concern The major concern for Hassan is that he is about to graduate from the university and needs to acquire a job. He does not have a professional network to assist him in finding any job opportunity. Importance By creating a business professional profile on LinkedIn Hassan will be able to build his network and connect with alumnus, other professionals, recruiters, professors and classmates. This will thus assist him in acquiring the job and finding opportunities. LinkedIn assists in connecting with professionals...
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...Creating a Successful Business Plan (for the Artist) Creating a Successful Business Plan (for the Artist) Prepared by SaskMusic (the Saskatchewan Recording Industry Association) http://www.saskrecording.ca/ The following document was created strictly for those interested in understanding the different aspects of a business plan. There are several models for creating business plans and as such, this is only one possible model. Make sure that you are writing a business plan which best reflects you as an artist and your music. Just a reminder: Your business is your music, your band and all of the promotion and marketing that you do for yourself so that you are successful in this industry. What is a Business Plan? The business plan outlines your professional goals, how you will achieve those goals and the resources that you have and need to get in order to achieve those goals. It is basically the story of your career and your business. The business plan takes you from the “idea stage” to the “action stage.” Why Write a Business Plan? At the very basic level (and perhaps the most important level), the business plan will allow you to focus your thinking, set a realistic plan with realistic goals, and get you moving forward with your career. Additionally, the business plan can be used to bring in key players whom you would like to have as a part of your team. These key players might include prospective managers, agents, labels. The business plan shows these...
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...one can affect and inspire motivation. Sales persons are highly motivated by money. However, when money is not effective, a manager can focus on creating conditions in which the sales persons will be motivated. The manager can use strong motivators like recognition, which should be done when one achieves something. In addition, a well designed compensation plan will motivate the sales people to work hard because they are assured of their job security. Therefore, when money is not effective, a manager should ensure that sales people are motivated by being provided with good working conditions. Chapter Seven: Breakout Session Question 2 Page 233 Sales prediction is a challenge to different organizations. Although, there are a number of tests on sales performance, this prediction has remained weak for a number of factors. One of these factors is the economic downturns. Unexpected economic changes forces consumers to alter their buying habits in order to cater for other arising needs. Other factors that make it hard to predict sales performance include increasing competition, changing trends and fashions, and employee turnover. The number of sales appears to be controlled by numerous and diverse forces in the market and not the company. This makes it hard to predict future sales depending on the past performances. Chapter Eight: Mini-case: Digital Age Games, Questions 2 and 3 Pages 328,329 Question 2 The job description provided by Shirley can improve performance when some changes...
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...| Business Leadership and Human Values Seminar2 CreditsBU 131.601.F5Summer Session 2016Wednesdays 1:30-4:30pm -- June 8 – July 27 Harbor East Room 230 | Instructor Rick Milter, Ph.D. Contact Information Phone Number: 410.234.9422 milter@jhu.edu Office Hours Typically before class session or by appointment. Required Learning Materials This course is a series of thematic conversations about human values and your responsibilities as an emerging/aspiring business leader. There is no traditional textbook, but there is much reading. You are required to read The Moral Compass: Leadership for a Free World, a workbook by Lindsay Thompson available online as a PDF in Course Documents. You will find details about required learning materials in the Bibliography and Theme Briefs sections of the Syllabus. Course Description and Overview This course explores ethical leadership as a framework for enterprise value creation in a complex environment of competing economic and moral claims. Students examine the intrinsic ethical challenges of leadership and the concept of a moral compass as a foundation for responding effectively to the ethical challenges of corporate citizenship and value creation in a competitive global economy. (2 credits) Syllabus Table of Contents Page Topic 2 Bibliography & Learning Resources 6 Calendar, Seminar Structure, Theme Briefs, Content 42 Seminar Preparation Toolkit 48 Learning Objectives, Graded Assignments...
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...Marketing Plan Outline: Red Bull Marketing Background Company and Product Review In 1982, Dietrich Mateschitz, creator of Red Bull alongside Chalerm Yoovidhya, saw 1 where Japan and Thailand were heading in the energy drink market and decided they wanted a piece of the pie. By 1987, Austria proved to be a difficult market for Red Bull to survive in and soon Mateschitz expanded into Hungry and the rest of Germany. After expanding across Europe with a lot of trial and error Red Bull was $12 million in the hole. Rather than scrapping Red Bull as a loss, Mateschitz fired all his staff and hired a marketing firm to help him target nightclubs and students. Buzz marketing became the main focus of Red Bull’s marketing plan, and soon students were pounding campus pavement and driving around in Mini Coopers with a big Red Bull can strapped on top with free samples. His buzz marketing proved to be not only cost effective, but the very thing that gave Red Bull its appeal. Although Red Bull was not welcomed with open arms in all countries, such as France, Denmark and Norway, it was growing and expanding. Mateschitz soon realized that an extreme sporting event was a profitable avenue to take Red Bull down. Red Bull started supporting approximately 500 extreme sports athletes and hosting exclusive parties for these rock star competitors. By 1997, Red Bull’s buzz marketing strategy proved successful in the U.S. as well. Events are now hosed throughout the world ranging from B...
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...MBA 5652, Research Methods Course Syllabus Course Description Business research methods will guide students in advancing their knowledge of different research principles and their applicability in social research. Students will investigate a business-related issue in their content area and design a publishable research proposal. Course Textbook Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). Business research methods (9th ed.). Mason, OH: South-Western. Course Learning Outcomes Upon completion of this course, students should be able to: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Design and plan a research study. Apply statistical methods to business research. Apply research techniques to commerce and business issues. Differentiate between descriptive and inferential statistics. Devise the sampling theory into appropriate sampling distributions. Write and test a hypothesis. Contrast and compare descriptive, correlational, and qualitative non-experimental research. Contrast and compare experimental and quasi-experimental research. Write a publishable research proposal paper using APA guidelines. Apply ethical research standards. Credits Upon completion of this course, the students will earn three (3) hours of college credit. Course Structure 1. Unit Learning Outcomes: Each unit contains Learning Outcomes that specify the measurable skills and knowledge students should gain upon completion of the unit. 2. Unit Lesson: Each unit...
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...FACULTY OF BUSINESS AND MANAGEMENT ___________________________________________________________________________ BBPS4103 STRATEGIC MANAGEMENT ASSIGNMENT 1 ___________________________________________________________________________ Name: MariammahSuprumaniam Matric number: 820116065716-001 NRIC: 820116-06-5716 Telephone number: 017- 6151 840 E-mail address: sanma_forever@hotmail.com In this assignment I’m going to discuss about three small businesses which differentiate in the aspect of the strategies, Vasu Mini Market, MULTI Restaurant and Evergreen Spa. Firstof all let me start with Vasu Mini Market which nearer to my place, Senawang. The owner of the mini market is Mr. Vasu,even though he is the owner but it is managed by the whole family also can say as smallfamily business. Many customers from far and nearer came to purchase at Vasu Mini Market. The main reason why many customer purchase in Vasu Mini Market even though nearer have many Mini market and supermarket because the prices for many products at Vasu Mini market are even cheaper and reasonable than others nearby. In the statement that given clearly we can defined that Vasu Mini market using cost leadership strategy. Cost leadership is about organizing all your resources around producing goods and services at the lowest cost possible. By having the lowest costs associated with providing your products, you put your business in the unique position of being able to charge your customers the lowest price...
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