...the Coca-Cola Company is to refresh the world. In order to refresh the world, Coca-Cola has to reach the world and distribute the refreshments throughout the world. The Coca-Cola Company has done just that since its establishment in 1886. Since establishing themselves in the beverage market, Coca-Cola has earned more than $15 billion in revenue, employed more than 150,000 employees, and has products in over 200 countries. Coca-Cola has had to research the global and domestic markets to ensure a need for their product. With the research, comes compliance in all regulations when distributing or creating the product in global and domestic areas. Companies have their own procedures in place to guide employees through the ever-changing needs of consumers. These procedures provide an example to the employees regarding the conduct of the employees as business is conducted within global and domestic markets. The procedures also help in the decision-making of company executives as they explore expanding business in the global market. The Coca-Cola Company is a perfect example of a company using both domestic and international marketing. Marketing’s importance in the business world increases day by day. For Coca-Cola to market at a domestic level, they must promote their local products to local consumers in local markets and satisfy the needs of the local consumers. For Coca-Cola to market at a global level, they must promote multinational business all over the world to international...
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...Consider all the different means of differentiating products, services and brands which one or two have the most impact and why? • Means of differentiating a Brand, Coca Cola. Rita Soares Dos Santos International Marketing Whitehall - MIB 2013 Traditionally, the factor of differentiating products, services and brands is such a strong force that moves all the market. For example, according to branding, today it represents a huge strength that when is a strong and establish brand hardly anything goes unbranded. When people consider taking a differentiation strategy is important to apply for the development of a product or service that presents unique attributes that are valued by consumers. Moreover, this customers need to perceive this products and services to be superior than or different from others of the competition. In this essay, I will ...
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...of technology and transportation, growth of World Trade Organizations, increasing acceptance of free trade and many other factors drive the world to be more interdependent. Since the global market is asking for higher efficiency, productivity and choice varieties, products, ideas and even culture are interchanging over the world and are leading it to an integrating and emerging state. Global market allows organizations to gain for more profit and opportunities, but the market is becoming more competitive at the same time. In order to stand out and survive in the market, organization must have clear vision and comprehensive marketing strategies. Over the decades, Coca Cola competed from a local scope to an international scope, from selling one type of Coca-Cola product in United State to selling over 500 different products in the global beverage market, it has been doing a very good job which allow Coca Cola to be the world’s largest beverage company today. THE COCA-COLA COMPANY - Coca Cola is the world’s largest beverage company which manufactures beverage concentrates and syrup to their franchised bottlers who make and deliver the final bottle drink to the market. The Coca-Cola Company was established in 1892 by Asa Candler. Besides the main product Coca-Cola coke, the company currently produces over 500 brands of other beverages and sells to more than 200 countries all over the world. Coca-Cola’s mission is to refresh the world, inspire moments of optimism and happiness and...
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...Course project part 3 Organization Change Coca cola and PepsiCo HRM 587 Managing Organizational Change Professor Michael Komos June 4, 2015 Prepare By Pragnesh Patel Email: pragnesh265798@gmail.com 630 827 2281 (Cell) Contents Diagnostic Model Selection 3 The McKinsey 7S Framework 3 Data Analysis 5 SWOT Analysis 7 Coca Cola 7 Strengths 7 Weaknesses 7 Opportunities 7 Threats 7 PepsiCo 8 Strengths 8 Weaknesses 8 Opportunities 8 Threats 8 Added Threats and Resistance to Change 9 Recommendations 10 References 11 Diagnostic Model Selection The McKinsey 7s Framework The McKinsey 7s model has been selected for this analysis as the most applicable to the changes that have occurred and continue to occur at Coco cola and PepsiCo. This model best suitable for competitive environment and achieve forecasting goals. The 7-s model can be implements many aspect of organization for example it improve effectiveness of company by using best strategy and creating good communication between all employees and determine factors by using current situation for future planning. This model is very useful for those companies which work on different projects by making team with particular time period. It include following seven elements: * Strategy: It make plan which is helpful to organization to take advantages over competition. * Structure: It establish proper structure who report to whom. * Systems: it prepare daily task for every employees...
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...Coca-Cola History Coca Cola is a Carbonated soft drink that is sold in stores of over in over 200 countries, it is produced in the Coca-Cola Company at Atlanta, Georgia. This company became a registered trademark in 1944. Originally Coca Cola was a patent medicine when it was invented in 1886 by John Pemberton, who fought in the civil war and wanted to create a product. He tried creating several drugs and selling them at various pharmacies, but he failed and therefore tried to enter the beverage market. However, he did not know how to advertise but luckily that was when Frank Robinson, an early marketer and advertiser come into the picture. Robinson designed the original and now world famous Coca-Cola logo and patented Coca-Cola’s formula....
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...Case Chapter 14: Coca-Cola Strayer University Principles of Organizational Behavior Professor Jefferson February 27, 2011 The Coca-Cola Company, headquartered in Atlanta, Georgia, produces approximately 400 beverage brands in over 200 nations around the world. It is the world’s largest non-alcoholic beverage company. In, 2006, net operating revenue was just over $24 billion, up 4 percent from the preceding year, and operating income was 6.3 billion, also up 4 percent from 2005. Coca-Cola Company describes itself as “ a local employer, with responsibility to enable our people to tap into their full potential; working at their innovative best and representing the diversity of the world we serve.” The most emerging issue in the design of work is hiring competent and motivated workers. In order to have a successful company, it is essential to have these types of employees working with your company. The Coca- Cola Company states, “ encouraging performance excellence by creating meaningful and involving jobs seems to be a hallmark of Coca-Cola’s approach to employee motivation throughout its global operation. According to the company’s Web site “each employee of The Coca-Cola Company helps lead our success in the beverage industry by committing to benefit and refresh everyone who is touched by our business”. From the Coca-Cola company it seems that the employees are very motivated people and the company helps keep the motivation going with...
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...Internet marketing nowadays plays a big role in the advertising world. My chosen company , Coca Cola , already used (and still uses) internet marketing a lot by Developing online video’s you (for example) can see as advertisements on YouTube. They also make use of the marketing mix. Integration of the extended marketing mix (7 P’s) : Product: Coca Cola thinks about who their drinks are aimed at, what it does and what it actually is. Because their product(s) are mostly aimed at a somewhat younger demographic they choose to promote their product on the internet through online ads and videos a lot. Price: Coca Cola uses skimming/creaming as pricing strategy. They maintain a relatively high market price because Coca Cola was the first cola brand ever, which makes the company and their products unique. Coca Cola could offer a discount to consumers who purchase products off the internet. Place: Coca Cola makes use of intermediaries (businesses working in between Coca Cola and their retailers). They can show this on the internet by (for example) creating images which show their ‘’production flow’’. Promotion: Coca Cola uses the internet to promote their product. When you want to watch a short film on YouTube you (almost) always get to see an advertisement first. Coca Cola makes use of this. They also use the internet for other online advertising like side banners on websites. People: Coca Cola instructs their employees to always be friendly and helpful to...
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...hr policy of coca cola company HUMAN RESOURCE POLICY OF COCA COLA COMPANY HUMAN RESOURCE MANAGEMENT WITHIN COCA COLA Human Resource Management at CocaCola Company has many advantages. It isa global company and it is impossible tocreate certain policies or proceduresapplicable in all divisions of thecompany, cultural and politicaldifferences need to be taken into account. JOB ANALYSIS AND DESIGNING Coca cola company HR department has itsown job description and job analysis inwhich they get the information aboutemployees work activities, humanbehavior, performance standard, jobcontext and human requirements and alsoother information related to his conduct. PLANNING AND FORECASTING Coca cola HR department involves incompany strategic planning and they alsomake sufficient planning for hiring newemployees in the future. They forecast forthe expected employees needs in theorganization. They forecast their employeeson the basis of change in technology andincreasing in productivity RECRUITMENT POLICY Coca Colas recruitment process is wellestablished .First of all HR Department give ads innews papers, company website, institutions etc.Then application form, from candidates withrequired documents and CV is asked for and thenanalyzed. Recruitment is both-Internal recruitmentExternal recruitment TRAINING POLICY After recruiting the fresh employee ,they aretrained for three months and also paidsalaries...
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...Management 502 (MGT502) October 15, 2014 Introduction For my business case study research paper I chose the Coca-Cola Company. I went through a lot of information about the company, I learned the company’s history and analyzed their main strategies that made Coca-Cola one of the most successful and recognized beverage company in the world. “The Coca-Cola Company, founded in 1886, is the world leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups. It currently operates in over 200 countries worldwide and is most famous for the innovative soft drink, ‘Coca-Cola’, but can now boast in the region of 230 different brands (www.coca-cola.com). Its headquarters are in Atlanta, Georgia. Its subsidiaries employ nearly 30,000 people around the world. 70% of the company volume and 80% of the company profit come from outside the United States. It is one of the most visible companies in the world. Their Coca-Cola product is now available all over the world and has resulted in the drink becoming the world’s favorite soft drink.” (Vrontis) Skuratovska2 Coca-Cola’s globalization “Founded back in the 1880’s, Coca-Cola was developed by John Pemberton as an American iconic brand known for high quality and consistency. During this period in history, storekeepers demanded pre-packaged products with brand name recognition. Coca-Cola met these demands with its iconic red and white logo and brand...
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...Coca-Cola Company Organizational Behavior-MGTK350 Dr. Louis Fry March 7, 2014 Introduction It isn’t unknown that the Coca-Cola Company is a worldwide beverage company whom manufactures, markets, and sells only nonalcoholic refreshments. The headquarters is located in Atlanta, Georgia where John Pembert founded it in 1886 (Yahoo Finance, 2014). This company reports as the “world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands” (Coca-Cola Journey, 2013). Currently, as of 2013 when it was last reported, Coca Cola is ranked as 57th on the Fortune 500 List where they were previously ranked at 59th on the list (CNN Money, 2014). They created a 2020 Vision that helps to guide them to greatness by continuing to shape their business by the changing of the world. Their main mission, as a company is to refresh the world, inspire moments of optimism and happiness, and create value and make a difference (Coca-Cola Journey, n.d.). They accomplish these by following their vision and sustaining growth and empowerment. Culture of Coca Cola Company The organizational culture of Coca Cola revolves around their uniqueness. Their culture is built upon the uniqueness of the products in terms of the taste, how they build a better world, how they innovate new ideas into the company for consumers, how they brand their products, how they add value to their entire company, and how they integrate culture into the workplace. The company’s structure...
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...Cola Wars Tonya Hall October 1, 2012 Executive Summary Coca-Cola Company is a leading manufacturer, distributor, and marketer of non-alcoholic drinks in the United States and all over the world. It is a multinational company that has market presence in almost all countries of the world. The company has also diversified from its initial soft drinks to manufacture fruit juices and other non-soda beverages. Its objective has been to maintain its global leadership in the supply of beverages and other non-soda beverages through maintaining high quality production methods that ensure that the name and products remain a household brand. Coca-Cola Company I. Current Situation The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. It is one of the most recognized soft drink brands in the world. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John S. Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated the Coca-Cola Company in 1892 (“Coca-cola management”, 2012). Asa Candler heavily promoted his product through the distribution of coupons for complimentary glasses of Coca-Cola and the distribution of souvenirs depicting the company trademark. Within three years of incorporation, Asa Candler announced that the beverage was being consumed in every state and territory...
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...ANALYSIS OF COCA COLA COMPANY Ltd. Introduction Coca-Cola Company Limited is the world’s largest beverage company as well as the leading producer of soft drinks. The company has spent millions of dollars in the research and development as well as marketing and production in order to create a new unique product to gain the advantages in the so-competitive market. This report is basically focused on how Coca-Cola Company Limited can analyze the market situation and use the best strategies in order to compete with other competitors in the global market. This report will also include the SWOT analysis of the company and the problems the company faced. The strategies used, recommendations and plan implementations will also be examined in this paper. History and Background Coca-Cola Company Ltd. starts from the discovery of Coca-Cola mixture by the Dr. John Pemberton who tried to mix the caramel mixture with carbonated water. In the first few year, he only sold one kind of products, but now is the wold largest producer of non-alcoholic beverages. Coca Cola Company Ltd.. is listed as the most valuable firm in the world. They owned over 300 brands in over 200 countries and serving carbonated soft drink and non-carbonated beverages such as fruit juice, fruit drink, sports drinks, coffees and bottled water. Not only preserving and operating in their existing brand, Coca-Cola Co. also develops new global and local brands to reach, attract and satisfy broader range of consumers...
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...The Coca-Cola Project Role of e-commerce Coca Cola Co uses business to business or B2B. Electronic commerce has fast become a preferred method of doing business for the grocery industry. Major retailers have seen the rewards of enhanced supply chain efficiency and increased business automation. As a result, more major consumer goods companies are starting to use the Internet to do business with retailers. Therefore, Coca Cola being an important SUPPLIER, needs to provide its customers with a fast and reliable way to take purchase orders. Internet has made it possible for Coca-Cola Company to build a strong relationship with its bottling partners. Although in most cases they operate as two independent companies, internet makes it easier for them to interact with each other. The Coca-Cola Company’s business is focused on creating and marketing their brands and trademarks, while Coca-Cola bottling companies produce and package the finished beverage products and then sell and distribute them to our retail and WHOLESALE customers Coca-Cola Company's work together with more than 300 bottling partners globally and operate the most extensive beverage distribution system in the world. This Coca-Cola system owns, leases or operates more than 800 plants around the world. Coca-Cola's bottling partners range from international and publicly TRADED businesses to small, family-owned operations. Their governance and management structures are separate from those of The Coca-Cola Company. There...
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...Creating an effective organisational structure A Coca-Cola Great Britain case study Page 1: Introduction The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way that reflects that fact. At the same time, the Company looks to meet the particular needs of regional markets sensitively and its structure also needs to reflect that fact. This Case Study illustrates the way in which the Company has built an organisational structure that is robust and yet also flexible enough to meet these particular requirements. A global and local strategy The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. The Company markets four of the world's top five soft drinks brands: Coca-Cola, Diet Coke, Fanta and Sprite. The success of The Coca-Cola Company revolves around five main factors: 1. A unique and recognised brand - Coca-Cola is among the most recognised trade marks around the globe 2. Quality - consistently offering consumers products of the highest quality 3. Marketing - delivering creative and innovative marketing programmes worldwide 4. Global availability - Coca-Cola products are bottled and distributed worldwide 5. Ongoing innovation - continually providing consumers with new product offerings e.g. Diet Coke (1982), Coca-Cola Vanilla (2002). The illustration shows the worldwide distribution of sales of...
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...with extreme marketing skills, making Coca-Cola a dominant soft drink through-out the whole 20th century. The name Coca-Cola is referring to two main ingredients in the drink: kola nuts, a source of caffeine and coca leaves. Unfortunately, the current Coca-Cola formula still remains a trade secret. Coca-Cola is currently not targeting specific groups of customers but rather adapting to the market by creating and developing new products. Coca-Cola targets all ages of customers, but the mainly targeted customers are specifically from age 12-30. On the other hand for the age range of below 12 and above 30, although there is no specific product that satisfies them, the company compensates it by creating partnerships with restaurants and fast food chains. Coca Cola can be differentiated in few collections: the Coca-Cola classic, Oasis Juice, Diet Coke, Coca-Cola Zero and Coca-Cola Life. However, Coca-Cola made its success in the industry with its original sales of classic Coca-Cola, through the ‘share a coke’ campaign, selling all coke products with customized customer’s name on the cans or bottles. The Coca-Cola classic will be mainly discussed in this paper with the help of its official website http://www.coca-colacompany.com/. 2.0 Target Market For the selection of target markets of Coca-Cola, the company targets different segments of the market by offering various products for each segment using differentiated marketing. Coca-Cola offers product for different age-group customers...
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