...Chapter 1 Mastering Strategy: Art and Science LEARNING OBJECTIVES After reading this chapter, you should be able to understand and articulate answers to the following questions: 1. What are strategic management and strategy? 2. Why does strategic management matter? 3. What elements determine firm performance? Strategic Management: A Core Concern for Apple The Opening of the Apple Store Image courtesy of Neil Bird, http://www.flickr.com/photos/nechbi/2058929337. March 2, 2011, was a huge day for Apple. The firm released its much-anticipated iPad2, a thinner and faster version of market-leading Apple’s iPad tablet device. Apple also announced that a leading publisher, Random House, had made all seventeen thousand of its books available through Apple’s iBookstore. Apple had enjoyed tremendous success for quite some time. Approximately fifteen million iPads were sold in 2010, and the price of Apple’s stock had more than tripled from early 2009 to early 2011. Saylor URL: http://www.saylor.org/books Saylor.org 4 But future success was far from guaranteed. The firm’s visionary founder Steve Jobs was battling serious health problems. Apple’s performance had suffered when an earlier health crisis had forced Jobs to step away from the company. This raised serious questions. Would Jobs have to step away again? If so, how might Apple maintain its excellent performance without its leader? Meanwhile, the iPad2 faced daunting competition. Samsung...
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...profit pool. This is what the book calls a “red ocean”. Blue Ocean on the other hand wants you to look outside the box and make the competition irrelevant. In the future companies will not succeed battling competitors, but instead finding uncontested market space ripe for growth. Swimming in an area that only has a few swimmers is a lot better than swimming with the sharks. This book shows you six principles that will help companies create a Blue Ocean Strategy. The authors use data collected from over thirty different industries, and have studied more than hundred different strategies from the last century. Creating Blue Oceans It is suggested that companies and organizations need to create demand in uncontested market space, rather than competing head-to-head with competitors in an existing market space. These two strategies are called “Blue oceans” and Red Oceans”. Red oceans are existing companies in the market. Their goal is to compete with competitors for a bigger slice of the pie. This strategy leads to overcrowded markets which make the profit shares shrink. Blue oceans is the opposite, demand is created and not fought over. The ultimate goal is to drive the cost down and increasing the value for the buyer. It is argued that the cornerstone of Blue Ocean Strategy is “value innovation”, which creates value for the company and the buyer. Value innovation is only achieved when the system of utility, price, and cost are aligned. The book gives the example of Cirque du...
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...Team Video Analysis Report Strategic Management Consultants, Inc. Team A Camesha Hunt Alex Landos Derrence Kun Liang Lim Rodney Scott Miguel Soto BUSN 460 Senior Project DeVry University Professor Milford Abstract Team A has been instructed to list 6 issues facing CanGo that Team A assembled from the week 1 and 2 videos. They should be prioritized in order of importance. They should be numbered. The team must then come up with an actionable recommendation for each of the issues found. These should also be numbered and the recommendations must be actionable (DeVry Week 2 Assignments). The following body of text will outline and explain the questions to the fullest extent possible while citing the appropriate sources in APA (6th ed.) format on the references page at the end of this document. Strategic Management Consultants, Inc. Team Video Analysis Report Introduction Strategic Management Consultants, Inc. will address six issues facing CanGo that Team A collected from the week one and two videos. Strategic Management Consultants, Inc. will come up with actionable recommendations, number, and prioritize the solutions for each of the issues found (DeVry Week 2 Assignments). Methods The research for this assignment was collected through DeVry’s E-platform portal from our course e-shell in week one and week two video episodes. 6 Issues After reviewing the video episodes in week one and two Strategic Management Consultants, Inc. believes that the six issues facing...
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...Information Technology Strategic Plan Wahidah Muhammad Strayer University Dr. Richard Brown March 14, 2016 Information Technology Strategic Plan Blizzard Entertainment, Inc. is an American video game developer and publisher company based in Irvine, California. Founded in 1991, by three University of California, Los Angeles graduate’s students, Michael Morthaime, Frank Dearce and Allen Adham, under the name Silicon & Synapse. Before 1993, the company primarily focused on creating game ports, a connector for video game input devices, for other studios. After being acquired by Davidson & Associates, a distributor company, in 1994, the company became known as Chaos Studios and shortly after Blizzard Entertainment, Inc. Blizzard’s mission is dedicated to creating the most epic entertainment experiences…ever (us.blizzard.com.). With eight core values that represent the principles and beliefs, has shaped this company throughout the years. Their goal is to make every game as fun as possible for as many people they can reach. To improve the quality of the gaming experience, Blizzard Entertainment seeks honest feedback from gamers. Understanding that first and lasting impressions are everything in the gaming industry, the company strives to maintain a high level of respect and integrity in all interactions with players, colleagues, and business partners. Everyone has a little geek in them. With cutting edge technology, comic books, science fiction...
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...Week 1 TCOs A, B, C Marketing, Strategies, and Research Chapter 1: Defining Marketing for the 21st Century Chapter 2: Developing Marketing Strategies and Plans Chapter 4: Conducting Marketing Research and Forecasting Demand, pp. 88-105 A. Given information gathered through applied business research, develop a Marketing Plan for a product or service of your choice consistent with its position in the market. Understand how this Marketing Plan would fit into a complete Business Plan for the product or service. Key Concepts: Define marketing and how it evolved and why marketing is important to our society. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. How it evolved has 5 phases on page 2 of notes. 1. Production concept of marketing, 2. Product concept, 3. Promotion selling concept, 4. Marketing concept, 5. Holistic marketing. A social definition shows the role marketing plays in society; for example, one marketer has said that marketing’s role is to “deliver a higher standard of living.” Here is a social definition that serves our purpose: Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. Explain the Marketing Concept as one of several company orientations towards the marketplace...
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...The Marketing Plan Handbook Written by Alexander Chernev In The Marketing Plan Handbook, Chernev explains the pieces of a marketing plan , breaking down the need, standard issues, and concerns with many of the plans that companies possess. He also gives a better understanding as the difference between a marketing plan and the strategic plan that many confuse are the same. Many issues fall into play when a company writes the document only by the standard requirements that are given, as an example the 50 page requirement. The main points of the book are focused that the simpler the plan, the better. The outline proposes emphasis on the marketing plan to be written simple and basic and focused on value-management. The finances, operations, technology, and organization should be focused. The plan is broken down into eight simple parts: executive summary, situation analysis, goal, strategy, tactics, implementation, control, and exhibits. He creates and easy to follow guide in which all marketing plans should possess with the need to know information, excluding the fillers. The book suggests there are three key principles in writing a marketing plan. The business strategy must outline and communicate these principles to a target audience. The plan must be first actionable. In this, it should include a development of action directed at obtaining a specific goal. This includes creating or modifying parts of the seven key marketing mix variables: product, service, brand, price, incentives...
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...Semester 2014 Course Title :Marketing Management Course Code : Number of Credits :3 Instructor :MehwishZafar Office Hours : Thursday 12:00-2:00 Office : Faculty Room Email : zafar.m@iuk.edu.pk Course Objective In this course, students develop a critical appreciation of the basic concepts and techniques of marketing management and strategy with an emphasis on creating customer value and building customer relationships. The course develops concepts and skills necessary for marketing decision-making and illustrates how various decision-making tools apply to actual business situations. The goal of this course is to develop a disciplined process for addressing marketing issues and problems in a variety of settings, and to give students the tools and background necessary to think through marketing problems. Student Email Criteria - ‘Netiquette’ In business, as with course related correspondence, e-mail is regarded as a professional means of communication. Proper sentence structure, capitalization, and punctuation are required. Proper information must be included within each e-mail: Include the course number in subject line Make sure your name is on any attachment you mail me. I often will print them out, and then I don’t know from whom they came. For all online communication, proper “netiquette” is expected: correct spelling, correct grammar, proper formatting (avoid all caps and overuse of formatting tools). E-mails will usually be answered within 24 hours on weekdays and within 48...
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...Creating Collaborative Gatherings Using Large Group Interventions By Jack Martin Leith Chapter 28 of the Gower Handbook of Training and Development, Third Edition, 1999. ISBN 0-566-08122-9 Twelve years down the track I wrote this book chapter in 1999. Since then, my thinking and practice have moved on considerably. So you will understand that I had reservations about continuing to make the work available. However, much of what I wrote 12 years ago is just as relevant today, and I have set my reservations aside. I hope you will find the content useful. Jack Martin Leith Bristol, UK November 2011 A complex world calls for strategic collaboration They say we’ve moved into the information age. But that’s not completely accurate. What we’re witnessing is not just an explosion of information. We’re seeing the proliferation of just about everything. No matter whether it’s street cultures or nation states, drugs or spiritual practices, providers or consumers, TV channels or distribution channels, pluralism is now the norm. It’s becoming increasingly difficult to find a way through all of this proliferation, diversity and complexity using the inflexible, machine-like model of organisation that we inherited from the industrial revolutionaries. We badly need an organisational model that’s considerably more adaptable and responsive. This chapter is about a new approach to organisation called strategic collaboration. Strategic collaboration is a way of getting significant work done...
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...Spider? http://www.HowMuchForSpider.com/TOC.htm Marketing Plan Example http://www.WebSiteMarketingPlan.com Marketing Plan Example Based on methods in the marketing plan and Web promotion guide How Much For Just the Spider? Strategic Website Marketing by Bobette Kyle, ISBN 1-59113-113-8 http://www.HowMuchForSpider.com/TOC.htm Copyright © 2002 - 2005 Bobette Kyle, WebSiteMarketingPlan.com 8050 Watson Road, Suite 315, St. Louis, MO 63119 http://www.websitemarketingplan.com All rights reserved. You may share this document with others as long as you keep the entire document intact. 1 Copyright © 2002 - 2005 Bobette Kyle All rights reserved. Based on methods in How Much For Just the Spider? http://www.HowMuchForSpider.com/TOC.htm Marketing Plan Example http://www.WebSiteMarketingPlan.com This not the kind of sample marketing plan you had in mind? Then take a look at this marketing plan software, with integrated samples to help write your plan: http://www.WebsiteMarketingPlan.com/mplan/software 1 Copyright © 2002 - 2005 Bobette Kyle All rights reserved. Based on methods in How Much For Just the Spider? http://www.HowMuchForSpider.com/TOC.htm Marketing Plan Example http://www.WebSiteMarketingPlan.com A Retail Business Example: Arlington Accessories and More To demonstrate the marketing plan development process detailed in the book, throughout this booklet I develop a sample Web site marketing plan for a fictional retailer. "Arlington Accessories and More"...
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...Getting Employees To Fall In Love With Your Company Just imagine that your employees choose to give their incentive bonus back to the company to help pay down the corporate debt, or show up at 6 a.m. Sunday morning for a nonmandatory quarterly meeting. Even more than that, how awed you are to see off-duty salaried employees wash and clean the company’s facilities. Getting Employees To Fall In Love With Your Company written by Jim Harris is definitely a book that helps you to turn your company into the type of place which will attract and retain all the brightest and hardest-working employees. Hence, the company can truly turn the levels of employee commitment and productivity into its distinct competitive advantage. I definitely agree as Jim Harris tells the reader at the beginning that this book is not a “cookbook”, rather it is a “lighthouse” with five powerful principles pointing direction for the managers to create the “employers of choice” companies of every employee in the market. Through balancing their business plans with an equally powerful strategic people plans, companies can keep the dream career alive in the extreme environment. With just about a hundred pages, Jim Harris has been able to capture the audience’s attention by real workplace examples of companies get their employees entertained and committed to the companies. For instance, the “sick and tired award” carried out by the CEO of North American Tool, it not only lets the employees enjoy the monetary...
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...Guidance |Assignments in accordance with awarding organisation guidance | ASSESSMENT Context Your existing qualifications, past employment and personal experiences and current level of study mean that you intend to apply for leadership and management positions in organisations. In preparation for this you wish to enhance your prospects for success by further development of your leadership and management skills. You plan to do this by undertaking some research on leadership and management. You will then undertake a personal assessment of your skills and construct and implement a personal development plan. You must file all of this information for future reference, either as an electronic or hard copy. As this information is important and will be accessed, as your future career progresses it must be carefully and systematically organised. Task 1 You must begin the file by preparing detailed notes that: • analyse the impact of organisational objectives, values and culture on the leadership and management role • Evaluate the leadership and management skills required to support the achievement of organisational objectives. Task 2 The second section of the file covers a personal assessment of your skills and development plan. You...
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...Assignment Brief BTEC Level 7 Extended Diploma in Strategic Management and Leadership |Learner Name: |Learner Registration Number: | |Unit Number: Unit 12 – Strategic Planning |Unit Number/Code: H/602/2330 | |Credit Value: 15 credits |Guided Learning Hours: 45 | |Assessor/Tutor: Altaf Khoso |Internal Verifier: | |Assignment QA Approval Date: 13th September 2011 |Date Issued to Learner: | | | |Draft Submission Date: 16/08/2013 | |Final Submission Date: 16/08/2013 | | ...
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...BUS 7333 STRATEGIC MANAGEMENT ASSIGNMENT 2: STRATEGIC COMPANY PLAN FOR MIKES BIKES SINGLE PLAYER FIRM: DOPEBIKES DUE DATE: 7 September 2011 WORD COUNT: 650 words AUTHOR: MUHAMMAD GRANT NUR MORGAN STUDENT ID: 20800217 Mission Statement Our mission at DopeBikes is to enhance your extreme biking experience through the optimum fit, function, performance, and comfort of your bicycle. We've built our business on understanding what customer’s really want and value in an urban extreme bike and deliver precisely that, accompanied by a level of service unparalleled in the industry. All DopeBikes product employs the latest advances in materials technology and carefully considered highly functional design innovations. Our bikes are backed by the experience and commitment of craftspeople, engineers, and professionals whose passion for excellence is matched only by their passion for extreme biking. Situational Analysis & Strengths of Business Strengths of Business DopeBikes is focused on breeding organization and product innovation. We have a personally desire to manufacture and sell bikes that have our personally seal of approval, because our team are all experienced and trained in the hand craftsmanship of bike technology. This quality assurance backed up by industry recognition gives us the edge when it comes to customer loyalty and trust. Weaknesses of Business All our bikes are currently manufactured in New Zealand...
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... | Ms. Lori Cross Telephone : (608) 298-0058 Mobile : (608) 692-2000 e-Mail : lcross@bus.wisc.edu or lj_cross@msn.com Office : Grainger 4281 Office Hours : 4 - 6 (before scheduled classes) by appointment Course Description and Objectives Few leaders would disagree that a firm’s performance is directly linked with their chosen strategy and their ability to implement that strategy. Traditionally, books and articles on strategy have focused on the development of a strategic plan, based on situational and competitive analyses and forward-looking forecasts. In today’s world, these traditional methods are no longer sufficient to address rapidly changing environments and the challenge of executing global strategies. This course will explore the latest research and management techniques for developing a comprehensive integrated strategic plan and for managing implementation of the plan in dynamic environments. The key objectives of the course are: • To provide a clear understanding and framework for dynamic strategic analysis and formulation. • To establish clear relationships between strategy formulation and...
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...Bryce, Herrington J. "Financial and Strategic Management for Nonprofit Organizations." Englewood Cliffs: Prentice-Hall, 1987. Bryce writes an authoritative book of financial planning for nonprofits. He covers the functions of finance in nonprofits as well as legal and financial opportunities for these organizations. Also covered are financial operations and investments. He then discusses how recognizing financial difficulties and opportunities can enable an organizations to set new financial goals. Campos, Frellie. "As funding dries up, nonprofits must work harder." PacificBusiness News, Honolulu: December 25, 1998. Campos focuses on streamlining organizations so that they will operate in a more effective manner and therefore will not be so dependent on government money. Nonprofit organizations need to focus on their goals and having similar organizations work together. By pooling their resources, it is possible to reduce wasted money and failed attempts to reach their goals. Campos also recommends that nonprofit organizations should make better use of tools and outside sources to get them closer to achieving their objectives. Herrold, Claudia Y.W. "How to Carve a Pie." Foundation News and Commentary, Vol. 41, No. 4. Washington D.C.: The Council on Foundations, July/August 2000. While most nonprofit organizations find themselves struggling to fund their programming, the Donors Forum of Ohio had the fortunate problem of creating a process to form two endowed foundations...
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