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Creating a Business Plan

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Business Planning

Business Plan

Introduction

My idea for the business that I will be planning is a ‘dog grooming’ business, offering a range of treatments that can be purchased and used in order to care for dogs, ensuring that they are as healthy and clean as possible.
This isn’t a very competitive market to enter as there aren’t many dog grooming companies that operate within the UK that can dominate the market nationwide; there will be larger ‘regional’ dog groomers that could possible dominate a specific region/county of the UK.
I believe that I will benefit from creating this business and so will the community that is within the surrounding/local area. A lot of people own a dog(s) as pets, with stats from 2013 showing that there are roughly 8.5 million dogs kept as pets within the UK (25% of households) (app 3). A huge amount of people love their dogs and love to care for them, ensuring that they are treated the best way possible, so taking them to a dog grooming service is a great way of caring for them.

* Aims & Objectives

An aim is a specific goal or purpose, whilst an objective is a specific result that a person or system aims to achieve within a time frame and with available resources. In general, objectives are more specific and easier to measure than goals. Objectives are basic tools that underlie all planning and strategic activities. They serve as the basis for creating policy and evaluating performance. Some examples of business objectives include minimizing expenses, expanding internationally, or making a profit (app 1 & 2).
The successful achievement of objectives, will generally aid the achievement of any overall aim(s) that have been set by a business.

Aim – The overall aim of my home interior business is to ‘become a dominant dog grooming service in the Leicestershire within 5 years of opening’. Following the hopeful

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