...Creating a Business Plan Harvard Business Press Boston, Massachusetts ISBN-13: 978-1-4221-6687-1 Creating a Business Plan Pocket Mentor Series The Pocket Mentor Series offers immediate solutions to common challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify your strengths and weaknesses and hone critical skills. Whether you’re at your desk, in a meeting, or on the road, these portable guides enable you to tackle the daily demands of your work with greater speed, savvy, and effectiveness. Books in the series: Leading Teams Running Meetings Managing Time Managing Projects Coaching People Giving Feedback Leading People Negotiating Outcomes Writing for Business Giving Presentations Understanding Finance Dismissing an Employee Creating a Business Plan Managing Stress Delegating Work Shaping Your Career Persuading People Managing Crises Managing Up Becoming a New Manager Managing Difficult Interactions Hiring an Employee Making Decisions Managing Diversity Executing Innovation Creating a Business Plan Expert Solutions to Everyday Challenges Harvard Business School Publishing Boston, Massachusetts Copyright 2007 Harvard Business School Publishing Corporation All rights reserved No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording...
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...MOMEN2 SEYAMA SULTANA3 Abstract Every business requires a good marketing mix to introduce, grow, and sustain in this highly competitive marke economyt. At The day before yesterday marketers were rarely looking at online based marketing efforts, instead, they were just relaying on conventional marketing mix. With the presence of highly growing Internet users, relative low cost and easy going strategies, ‘online marketing’ is also becoming so crucial for every business hub. By getting the balance of offline and online advertising right, marketing mix will help provide everything firms need to gain leads, increase sales, improve customer retention, and rocket the company profits. The study has a comprehensive perspective and provides a bird’s eye view of the online marketing practice in Bangladesh. This discussion is extended with an examination of the studies that compare conventional marketing practices with the principles and rules of the online marketing world particularly the four major components of the traditional marketing mix in an online context. To understand the online marketing environment in the country a greater sense of the study has extended its overall views from both the consumers and business perspectives. This study provides an effort to understand the relationship between online marketing exercise and the area of business operation (international vs. domestic) as well as gives an idea why marketers use Internet in the country. And this paper concludes with...
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...Case Study from Chapter 7: Apple, Google, and Microsoft Battle for your Internet Experience Business 5460, Management Information Systems March 30, 2014 Dr. Mical Ramim Provide a one page summary identifying major issues The battle between global giants, Apple, Google and Microsoft, is a fight that has been occurring for many years now. All three companies have been hugely successful in different aspects of their industry. However, as our society’s technology continues to develop each company has had to make drastic changes to adapt to new and upcoming trends. As discussed in the case study, the perfect example of this necessary adaptation is a trending statistic that predicts a majority of users will begin browsing the internet on mobile devices versus the traditional PC. This probable trend has led to a lively battle of innovation as each company struggles to be number one in the consumer internet experience. Throughout this battle to the top each company has experienced their fair share of issues. Microsoft is perhaps one of the most famous and respected companies in the world. The corporation was founded April 4, 1975 by Bill Gates, an inventor known for creating one of the first user-friendly operating systems for personal computers. Over the decades the company has been a huge success, but not without its failures which often seem to be as of late. What once may have been an internet experience that was easily dominated by Microsoft technology is now saturated with...
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...The High Benefits Internet Marketing Framework through Customer Experienc Nai-Wen Kuo1 1 An-Yi Liu1 Graduate Institute of Information Management, Chinese Culture University (Eric and Ferry,2001 Riyad and Myfanwy, 2002 Roger, James and Ghada,2003 Kuo and Liu,2005 ) 1 Global reach The Internet helps business reach the whole world. 2 Real-time access The Web makes it possible for customers to interact immediately. 3 Information density The technology reduces information costs and raises quality. 4 Richness Multimedia and information can become vivid. Abstract This paper is intended to integrate Internet Marketing, Customer Experience, E-brand and Integrated Marketing Communications to develop a high benefits Internet Marketing Framework. This framework not only can combine marketing resources effectively, let enterprises obtain the greatest benefits; it also provides total consumer experience and increase customer satisfaction. On the other hand, this making a more successful customer relationship management and customer experience on internet marketing can be achieved. Furthermore, we make the application of internet marketing will be more extensive and convenient. Keywords: Internet Marketing, Customer Experience, E-brand, Integrated Marketing Communications. 3. Integrated Marketing Communications ntegrated Marketing Communications (IMC) is capable of enhancing the holistic consumer experience and creating a holistic brand value structure, which can unite the consumer’s...
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...Phoenix SWOT Analysis The business plan I selected to research and to do an SWOT analysis was on an internet café business. SWOT stands for strengths, weaknesses, opportunities, and threats. I will be discussion all four of these areas in the JavaNet’s business plan. The internet café is called JavaNet, which will provide a different type of communication and entertainment for the public to use at low cost fee. They will educate the public on what the internet can offer them. They will also provide bakery items and coffee at an affordable price. Within two years of operation JavaNet will be sufficient with a customer base to keep the business functioning. Since the internet is continuingly growing, JavaNet will be able to educate the novice users which will bring people of all ages and backgrounds together. I found that JavaNet does have some strength within their business plan. The venture has experienced researchers and creative leaders. The business model is well-developed targeting people of all ages and backgrounds to come to a place with a common goal, to learn what the internet can offer them. The market segments have been accurately targeted by being the first internet café in Eugene. The distribution channels are chosen from the local wholesalers in Lane County. The wholesaler retails beans to twenty different locations in the Eugene area. The friendly and helpful staff will be able to help the growing population of the daily internet users. They were selected by...
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...relationship between electronic marketing and market orientation. This paper intends to integrate these concepts and draw a framework for e-market orientation as a new paradigm in business. So it is necessary to introduce both e-marketing and market orientation and review the literature related to them. We begin our literature overview with e-marketing and then we turn to introduce the concept of market orientation. Finally, we illuminate the impact of e-marketing on market orientation and introduce the concept of e-market orientation as a new approach in implementing marketing concept with the aid of the internet. Key words: electronic marketing - market orientation – e-market orientation 1. Introduction to e-marketing Electronic marketing is the transfer of goods or services from seller to buyer that involves one or more electronic methods or media. [3] E-marketing includes the management of the consumer’s online experience of the product, from first encounter through purchase to delivery and beyond, but it isn’t just another addition to the marketing mix, another tool in the box. Instead they point out that the way people communicate is permanently changing the way that markets work. [2] E-marketing also can be defined as the use of electronic channels of communication to spread your marketing messages. New media including the web, mobile phones, and interactive TV can all be harnessed as part of the marketing mix. [2] Here is a somewhat aquatic way of looking...
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...Term Paper on: Sales force management of Banglalion Wimax MKT 364: Sales Force Management Prepared for: Rahma Akhter Faculty, School of Business Prepared by: Group: “Sprit” University of Information Technology and Sciences (UITS) Date of Submission: 6th April 2011 6th April 2011 Rahma Akhter Faculty School of Business University of Information Technology and Sciences (UITS) Dear Madam, We are the student of sales force management course were assigned to submit a term paper on ‘Creating a sales force process. Our term paper is based on “Sales force management of Banglalion Wimax”. We considered your remarks and instructions very carefully while preparing this term paper. We have tried our best to follow your schedule, format and discipline. We tried to focus all the areas related to this term paper and we also used your lecture to fulfill your requirements. Thank you for your consideration. Sincerely Yours, MD. Shahadat Hossain ID: 09310010 Group List |Sl No |Name |Id | |01 |MD. Shahadat Hossain (G.L) |09310010 | |02 |Sorif Hossain Majumdar ...
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...8/11/2013 Kimberly Wheeler Club IT is a downtown night club owned by Ruben Keys and Lisa Tejada. The night club offers music, food, and beverages to its customers. The owners have just completed a total renovation of the inside of the club. After completing the renovation they are now working to improve their information technology. Making improvements to their information technology will positively impact their business efficiencies. This will ensure that they are utilizing all of the resources that are available to remain the number one night club in the area, increase profit margins, and also position them to possibly open a second club in the future. After interviewing Ruben and the employees of the club, I have identified three areas of concern. These areas of opportunity include communication, online presence, and supply chain management. I have completed a technology plan that will assist with addressing the areas of opportunity at Club IT. The plan includes 7 major criteria that describe how these improvements will positively impact the business and also how they can be implemented at the club. Organization Description and Demographic Information The first criterion of the technology plan provides a description of the organization and its demographics. Club IT is a downtown music venue. The nightclub offers live music on weekends, and has live DJ’s that play different genres of music such as hip-hop, techno, and live 40’s, throughout the week. Club IT...
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...E-Business Evolution BIS375 November 2, 2015 E-Business Evolution The evolution of e-business started in the large spread of personal computers in the 1980’s and the commercial internet brought about in the 1990’s. The e-business spectrum refers to the implementation electronic technology in all business functions. E-business is inclusive of computers and internet for both internal and external operations as well communication and e-commerce across an organization. The e-business evolution has allowed businesses to go from storing physical paper in large filing containers to storing that data and much more in digital format on servers. The ability of organizations to electronically store and process data lets them improve both speed of information storage and processing. E-business has allowed organizations to go from manually forecasting business transactions to doing it with spreadsheets and dedicated software increasing information flow and speed to users and making the organization more efficient. The Internet has emerged as a significant aspect of today’s e-business evolution. In today’s marketplace larger companies have Internet accessibility to their goods as well services on their individual websites. The Internet will continues to change and improve, at some point even small businesses will need to acquire or develop their individual websites to be competitive in their own marketplace. The next e-business technology will be to have or acquire a mobile friendly...
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...NEW ERA COLLEGE DEPARTMENT OF BUSINESS STUDIES COURSE OUTLINE Year Programme Subject Title Pre-requisite Text book 2009 Foundation in Business Computer Applications Nil Shelly Cashman Vermaat. (2006). Microsoft Office 2003 - Introductory Concepts and Techniques 2nd Edition. Boston: Thomson. Semester Subject Code Additional reading March BCOM 101F 1. Jennifer Kettle. (2003). Microsoft Office: The Complete Reference. California: McGrawHill Osborne Media Stair & Reynolds.(2006). Principles of Information System, 7th edition. Boston: Thomson 2. Format Lecturer Lecture 2 hours per week Mr. William Lee C.C E-mail Chyuanchuan.lee@newer a.edu.my COURSE OBJECTIVES This course will help students to acquire computer and information system skills to meet essential business demands. LEARNING OUTCOMES At the end of this course, student should be able to: 1. Understand the basic elements of computer systems. 2. Compose documents using common word processing software, i.e. MS Word. 3. Use common spreadsheet software, i.e. MS Excel 4. Create and manage database for information organization, i.e. MS Access. 5. Make use multimedia software for presentation, i.e. MS PowerPoint. LECTURE SCHEDULE WEEK TOPICS Introduction to computer and devices 1 History of computers What is a computer? What does a computer do? What are the components of a computer? Input Devices Central Processing Unit Memory Output Devices ¨ printers and computer screens Storage devices...
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...Business Problem-Solving Case (page 317): Google Versus Microsoft: Clash of the Technology Titans 1. Define and compare the business strategies and business models of Google and Microsoft. In comparing the business strategy and business models of Google and Microsoft both technology titans, Google is a very popular search engine tool use for finding any information on the World Wide Web in the shortest possible time. Google began as a search engine and as such its business model focuses on both the internet and the world wide web. The suceccess of Google grew, as they became supervior in the search quiriews by users. the company focuses on internet and the world wide web. Google: Its business model has always focused on the Internet and the Web. It began as one of many search engines. It quickly ran away from the pack with its copyrighted PageRank search algorithm which returns superior search results for Web users. It also has developed extensive online advertising services for businesses of all sizes. It’s ability to attract the best and brightest minds in the industry helps make it one of the most successful Web-based businesses ever. Google provides value to the user by using an inexpensive, flexible infrastructure to speed up Web searches and provide its users with a vast array of Web-based services and software tools. Microsoft: Its business model originally focused on the desktop computer running the Windows operating system and Office desktop productivity...
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...competitive force model the impact of the internet on book publishers and retail stores such as B&N. Value Chain Porters’ Competitive Forces For the book selling industry, the information technology which the e-book arose from has affected the five forces in the Porter’s five forces’ model. * The introduction of substitute is strong * The customer has more information available that strengthen the customer force. * The competition is high as all other companies started to use the technology available to achieve competitive advantage. * The barriers to enter the industry have been weakened Book Publisher: * Reduce the printed books * Increase the cost of the investing in technology (support Activity in the value chain) in order to produce electronic books and enhance the technology associated with it. * Change the pricing strategy. * The new market entrants of electronic books (i.e Amazon, Apple..etc) caused a decrease in the demand for the physical books. Book retail Stores (B&N): * Reduction in the demand for the physical books * Reduce the cost of shipment, distribution..ect. (Outbound logistics) * Reduce the space using in the bookstores. * Adopt new technologies in promoting the sales of books. (Invest in technology to improve value chain) * Increase the cost of technology investments. * Adopt new strategies in marketing. * Reduce the publisher effect on the business. For the book selling industry...
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...Fathoming Porter’s five forces model in the internet era G.D. Karagiannopoulos, N. Georgopoulos and K. Nikolopoulos G.D. Karagiannopoulos is at TREK Consulting SA, Athens, Greece, N. Georgopoulos is at the Department of Business Administration, University of Piraeus, Piraeus, Greece and K. Nikolopoulos is at the Lancaster Centre for Forecasting, Department of Management Science, Lancaster University Management School, Lancaster, UK. Abstract Purpose – To investigate the impact of the internet in ‘‘traditional’’ market rules. Design/methodology/approach – An opinion piece based on Michael Porter’s arguments for the new economy. Finding – Michael Porter’s arguments for the new economy provide a useful starting point in the analysis of the environment. His arguments are based on exaggerated phenomena. Factors that determine a sector’s profitability could be enriched with the innovation that prevails in the particular sector. Originality/value – An attempt to criticize Porter’s thoughts regarding internet and industry structure and to enrich the Porter’s five forces model with the ‘‘power of innovation’’. Keywords Internet, Market forces, Economics, Innovation Paper type Viewpoint Introduction Distinguishing between internet and non-internet, or between the so-called new economy and the old economy is today as useless as it would have been a century ago to compare companies with telephones to those without. By using the infrastructure of the emerging electric and telephone...
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...Assignment 1: Will Technology Save the Publishing Industry? 1. Evaluate the impact of the Internet on newspaper and book publishers using the value chain and competitive forces models. In the past, Internet has had a negative effect on all publishing, including both the newspaper and book industries. Publishing companies have experienced a decline in advertising revenues, circulation, and readership while Internet traffic to online news sites and readership of e-books has grown rapidly (1). Many blame the newspaper and publishing companies themselves, expressing a defect in the companies’ value chain and competitive force models as they relate to the Internet. According to Michael Porter’s value chain model, a company must perform each business activity in the model in the most efficient way possible in order to add value to the company, i.e. maximize shareholder wealth and sustain a competitive advantage (2). Value-adding activities that are vital to the company according to the model are inbound logistics, operations, outbound logistics, marketing and sales, and service. The infrastructure of the company, human resource management, technology development, and procurement are all supporting activities that must be performed efficiently as well (3). In the past, newspaper and book publishing companies have failed at performing these value-adding activities efficiently, leading to minuscule profit margins. Simply put, these companies failed to offer a level of value...
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...marketing methods whatever the size of your company or your business model. The basics of marketing remain the same - creating a strategy to deliver the right messages to the right people. What has changed is the number of options you have. Though businesses will continue to make use of traditional marketing methods, such as advertising, direct mail and PR, e-marketing adds a whole new element to the marketing mix. Many businesses are producing great results with e-marketing and its flexible and cost-effective nature makes it particularly suitable for small businesses. This guide describes how to develop an e-marketing plan and provides guidance on implementing that plan and monitoring its effectE-business has transformed the way companies function in today's economic marketplace. The technological advances of the past few decades have given businesses the ability to grow and expand beyond their local market. The Internet allows small businesses to reach national or global consumers with their products and services, increasing their sales and profits. Along with these advantages come some disadvantages, creating higher levels of economic challenges not previously seen. The field of entrepreneurship is widely represented on the Internet through small and large companies that perform their entire operations, or a large portion of them, online. Starting an online business requires many of the same techniques to create a working business model, but online businesses also offer some key differences...
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