TABLE OF CONTENT

Introduction
Discussion
Power Distance Individualism versus collectivism Masculinity versus feminity Uncertainty Avoidance Conclusion
Citation

INTRODUCTION
Culture is a global phenomenon that derived from social, economic, legal, political and religious norms, values and traditions of the society. Culture shapes the behavior of individuals to act accordingly in different situations faced by the individuals in all spheres of life. An organizational culture is commonly defined as a set of beliefs, values and assumptions that are shared by members of an organization (Schein, 1985). In both personal and organizational level, it is believed that organizational culture provides a competitive advantage and has a considerable effect in developing employee–manager relationship. The influence of organizational culture on organizational performance has been proven in many studies. For example, a number of researchers (e.g., Paparone, 2003; Smith and Shilbury, 2004; Ezirim et al., 2010) have addressed the significant roles of creating, managing, and changing organizational culture for the purpose of increasing overall organizational effectiveness and performance.

Hence, creating and strengthening of organization culture of a company is a very important process in ensuring company continual success. In this study, the organizational culture of Digi Malaysia was studied using Hofstede’s organizational dimensions. Digi Malaysia is third largest phone service provider in Malaysia after Maxis and Celcom. Being one of three mobile telecommunications operators in Malaysia, DiGi is often regarded as the smallest in terms of market capitalisation and subscriber base. Despite its size, DiGi has certainly made itself heard through the creative ways it has found to reinforce the brand's image, and product and service