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Creative Thinking

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Reflective portfolio

Module: Creative thinking
Task: Final assignment
Campus: ESE Rome
Tutor: John Wyse, MBA, MA
Student: Nadezhda Novikova
Deadline: 12-12-2012
Amount of words: 4 470

Table of contents

Introduction……………………………………………………………………………………..3 1. The important role of creativity and innovation in the entrepreneurial process………...4 2. Creativity and marketing strategy……………………………………………………….6 3. Development of creative skills…………………………………………………………..8 4. Creative thinking and solving problem…………………………………………………11 5. Companies which foster creative processes……………………………………………..12
Conclusion……………………………………………………………………………………….13
References…………………………………………………………………………………….....14

Introduction Creative thinking is the significant part of humans’ characters. Creative people are more balanced and tolerant of others, because they know that everyone sees the world differently. Using of creative skills means not only to develop new and interesting ideas (for a better life or some of its aspects), but also for the improvement and development of the whole person. Any creative activity helps us to find personal meaning and to comprehend the own values. And this is the most important spiritual need of man, which distinguishes it from other living creatures.
By studying the biographies and stories of successful people, David Galenson (economist, researcher) concluded that the peak of creative abilities can be achieved at any age. Galenson identified two types of creative individuals. Some people reveal themselves in all their creative skills in young age, while others, ripen very slowly, their supreme creations and ideas in the second half of life. Then he gives two striking examples of both groups:
Pablo Picasso, went down in the history of art at an early age, their most expensive painting was done between 26 and 30 years. Here's what

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