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Describe how creative thinking might benefit Kudler Fine Foods in terms of meeting its organizational objectives.
Creative Thinking Kudler Fine Foods sells gourmet wine, bread, pastries, meat, seafood, produce, and cheese. Kudler Fine Foods offers classes on how to pair wine with the food that is purchases as well as a shopper’s reward card. This business has three locations including Del Mar, La Jolla, and Encinitas. Kudler Fine Foods appears to have organizational objectives such as customer satisfaction, customer retention, and expansion. This can be determined by the fact that the business has expanded a few times in the past years as well as the need to provide customers with a unique shopping experience as described by the mission statement of Kudler Fine Foods. Creativity is a part of innovation, which is defined as the act of coming up with an idea and then implementing it (Stamm, 2008). Creativity in a work place can be affected easily. This can be done by the support of creativity in the work place, resources, ownership of ideas, pressures, and strife. There is controversy with the idea of creativity being learned or if it is a natural talent.
Creative thinking may help Kudler Fine Foods meet its organization objectives. Creative thinking has already started in Kudler Fine Foods with the idea of the customer rewards program to retain loyal customers, as well as the food and wine classes that are offered. Creative thinking will allow more ideas to help keep customer satisfaction as well as giving customers incentives to come back. Creative thinking may even allow Kudler Fine Foods to increase profits, by thinking of new ways to advertise their products at lower cost. The best way to have creative thinking inside the business is to allow employees, who know the business and what it needs, to submit ideas to Kathy (the owner). This way the ideas can

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