... 3 1.2 Managing Change 4 2.1 Influence of Vision and Mission on Creativity 5 2.2 Analytical Tools for Creative Management 5 2.3 Risk and Benefits of Creativity and Innovation 6 2.4 Change Model for Supporting Creativity and Innovation 7 3.1 Persuading Stakeholders for Creative and Innovative Idea 7 3.2 Communicating Innovative and Creative Ideas to the Stakeholders 8 3.3 Establishing Key Goals and Priorities for Implementing Creative and Innovative Management 8 4.1 Barriers to Implementing Creative and Innovative Ideas 9 4.2 Planning Strategy to Overcome Barriers for Implementing Innovation and Creativity 9 4.3 Strategy Plan for Overcoming Barriers to Innovation 10 4.4 Communicating a Strategy Plan ...
Words: 3673 - Pages: 15
...Corporate Partners Research Programme Harnessing creativity and innovation Kelly Drewery H A R N E S S I N G C R E AT I V I T Y A N D I N N O VAT I O N Contents 1. Harnessing ‘creativity and innovation’: why the interest? 2. Harnessing creativity: sharing and generating ideas 2.1 Creativity in the organisation 2.2 Looking outside the organisation for creative ideas 2.3 Supportive and obstructive features for harnessing creativity 2.4 Work processes 2.5 Assessing creativity ‘wealth’ 3. Harnessing innovation: options for implementation 3.1 Innovation in the organisation 3.2 Strategic partnerships or outsourcing 3.3 Takeover of another company for their product/service 4. What can organisations do now? Bibliography 2 3 3 4 5 11 11 15 15 18 20 21 23 © The Work Foundation Registered as a charity no: 290003 First printed July 2003 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording and/or otherwise without the prior written permission of the publishers. This publication may not be lent, resold, hired out or otherwise disposed of by way of trade in any form, binding or cover other than that in which is is published, without the prior consent of the publishers. H A R N E S S I N G C R E AT I V I T Y A N D I N N O VAT I O N 1. Harnessing ‘creativity and innovation’: why the interest...
Words: 12442 - Pages: 50
...• Fill out the > and evaluate your style with pros and cons in regard to leading others to positively embrace innovation and change. After filling in the leadership self-assessment questionnaire and plotting the scores on the matrix, Team Leader Style is my leadership style. The pros of this style are the ability and contribution of employees which opens up communication channels thus form a strong team. Another advantage is, the ability to solve complex problems by having input and feedback of more than one team member. One more advantage is, that it forms committed and motivated employees and teams due to their involvement, which leads to positive work environment or what so I call a “Happy Working Environment”. Thirdly, having skilled team members and allowing them to contribute and give their feedback will enhance a better decision-making and complex problems can be solved. I believe that another advantage is reducing employee turn over due to the fact that Team Leader style makes everyone feels important and valued. The cons of this style is that it can be time consuming in critical matters, since decision making can take a long time due to contribution of more than one person. Another disadvantage is that leader depends on knowledge of employees, which might harm the organization if the employees are not skilled. One more disadvantage is, that it is sometimes costly to implement some ideas of employees, which might demotivate the employees. Another disadvantage...
Words: 301 - Pages: 2
...Criteria (AC) LO 1 TASK 1 Understand the importance of creative and innovative management in organizations 1.1 evaluate current creative and innovative management processes in an organization 1.2 explain how to lead others to positively embrace innovation and change LO 2 Be able to support creative and innovative management processes for an organisation 2.1 assess the influence of vision and mission on generation of creative and innovative management processes in an organization 2.2 use analytical tools to identify potential creative and innovative management ideas 2.3 assess risks and benefits of creative and innovative management ideas 2.4 use change models to support the implementation of creative and innovative management ideas LO 3 TASK 2 Be able to influence others to effect change in an organization 3.1 produce an appropriate rationale to persuade stakeholders of an organization of the benefits of a creative and innovative management idea 3.2 communicate a creative and innovative management idea to stakeholders of an organization 3.3 establish key goals and priorities for implementation of a creative and innovative management idea using feedback from stakeholders LO 4 Be able to plan to overcome barriers to implementation of creative and innovative management ideas in an organization 4.1 assess the barriers to the implementation of a creative and innovative management idea in an organization 4.2 plan a strategy to...
Words: 286 - Pages: 2
...Best Snacks Problem Solution Denise MM/PBL 550 Date: August 1, 2011 Instructor: Best Snacks Problem Solution In the last two years, Best Snacks’ sales have been plummeting. Stock market prices are decreasing and the market shares have been spiraling down. The vice president of organizational development, Sabrina McKay has experienced from several organizational development initiatives to turn the company around. However, because of how severe Best Snacks’ issues are, the company is obliged to evaluate what the employees dislike and like about competing with success. Additionally, employees at Best Snacks believe that their opinions are not valued and the company has not done a stellar job of promoting innovation. To ensure the company’s success, Best Snacks must deal with its current challenges of a failing product line in addition to finding a way to bring the internal atmosphere with employees back to a productive state. Describe the Situation Best Snacks has a number of issues to address. They need to address complacency, declining sales, and lack of motivation from employees because of the absence of managerial support. Best Snacks will need to take a closer look at its competitors and benchmark itself with like companies. Best Snacks will benefit from new changes in leadership along with restructuring the organization to promote an environment of innovation and creativity. Best Snacks sales of dropped and market shares have declined...
Words: 3176 - Pages: 13
...involves several organizational development initiatives. However, due to the harshness of Best Snack’s situation, the company is forced to evaluate the likes and dislikes of their constituents in order to compete with success. This paper will address Best Snack’s circumstance in a manner of resolving issues and realizing future opportunities, engaging stakeholders throughout the process to ensure success, and implementing a strategic plan involving new innovative ways and creativity as a vital part of the company’s culture. Describe the Situation Issue and Opportunity Identification Elizabeth Fairchild announced in a Memo to all employees – do to the rapid changes in the world; in order for Best Snacks to continue being successful the company will have to keep up with the changes. The company’s success with depend on if the company leads the way in creativity and innovation. (University of Phoenix, 2010, pg 2) The company has an opportunity to reorganize the organization to put the company on track with innovative and creative changes. “The individual level managers need to do all they can to facilitate the learning of new skills, norms and values so that individuals can increase their own personal skills and abilities and help build the organization’s core competences.” (Jones, 2004, pg 377) “The CEO of Best Snacks has several goals for...
Words: 4354 - Pages: 18
...Solution Stephanie Vickers MMPBL/550 March 23, 2012 Best Snacks Problem Solution For the past 100 years, Best Snacks, Inc. has been in the top two leading positions in the snack industry, making them an ideal investment for stockholders. Recently, in the last couple of years Best Snacks sales have declined, resulting in decreased stock prices, market share, and in second place in the industry. Contributing to these issues in the company is the lack of strong leadership, capable managers, and innovative work environment. Employee morale has suffered because staff does not feel encouraged to be creative or that their opinions are valued. By benchmarking other companies, Best Snacks can determine which strategies they can implement to continue their previous successful history. Best Snacks has the opportunity to reorganize their structure to promote innovative ideas, improve management skills, and realign the vision with a new organizational culture. There have been no product or service innovations in the past 5 years; instead, previously successful marketing methods have been improved or extended. For example, the most recent product information had new package sizes. Best snacks needs to remain competitive and an industry leader by researching, analyzing, and surveying today’s consumers in order to develop new products. The previous corporate security of sustainable market strength based on a track record of quality...
Words: 3372 - Pages: 14
...fact being creative and inventive and taking the outcomes of the creativity process and turning these ideas into useful products or work models. In this essay I will be looking at how innovation is often regarded as the lifeblood of an organisation. 87% of people that were surveyed from the Boston Consulting Group believe that innovation is essential to the success of an organisation. The question now is, ‘how can managers stimulate innovation within an organisation?’ I will be addressing this by looking at three variables within an organisation that a manger can manipulate – Structural, human resource and cultural variables. There are many different definitions of innovation, where Kuczmarski (1996, p.7) states a simple definition of innovation being “A new idea, method or device; a novelty.” However, this simplistic and broad definition does not help managers and employees understand the characteristics of innovation and how they can manipulate the variables to stimulate innovation. If we look at an organisation that is culture orientated, we can define innovation as a social process, as Goffin and Mitchell (2010, p.8) state that innovation in a cultural context is “the intentional introduction and application within a role, group or organisation of ideas, processes, products or procedures, new to the relevant unit of adoption, design to significantly benefit the organisation or wider society”. Lifeblood Figure 1.1 Peter Drucker, a famous writer and management consultant...
Words: 3052 - Pages: 13
...ability to innovate and remain creative in all aspects of the company is an integral part of success. “In the long run, the only reliable security for any company is the ability to innovate better and longer than competitors” (Davila, Epstein, & Shelton, 2006, p. 3). Best Snacks 100 plus years of operations is proof that an innovative culture is necessary to remain a business leader in its market. Change is usually met with resistance, but it is the responsibility of the management team to foster an accepting culture of employees. Best Snacks will develop ways to involve employees and management in the creative and innovative method of business by inspiring a culture to increase creative thinking and progress, to regain industry leadership. Describe the Situation Issue and Opportunity Identification Best Snacks have been an industry leader for numerous years but recently management has not created an environment conducive to innovation and strategic organizational change. When employees and the research and development team increases their skills through experimentation with products and service offerings, the culture is more creative and performs at a higher level. Best Snacks management drive to innovate was not strong because the company has been in the number one spot for many years. As other companies began to innovate, Best Snacks lost position and stock value fell below normal. Once the other stakeholders were concerned management became more concerned with...
Words: 2686 - Pages: 11
...within the past two years the sales have been slipping (Scenario, 2006). Due to the increase of businesses in the same snack market Best Snacks must figure out a way to increase the sales and to be in the number one spot again. With Best Snacks having comfort of being success the past few years they have now discovered that they must find creative and innovative ways to sell the snacks that the business has been built on. The areas that Best Snacks will need to focus on are sales, marketing new ideas and management support. With over 100 years of notoriety they need to focus on how to be creative by involving the staff and employees thoughts and ideas that can be used for innovative change within the company and the customers that they serve. This paper will attempt to discuss and create a problem statement that Best Snacks, Inc. and its team players are facing and needs to resolve. The resolution will need to implement a strategic plan that will be able to identify, define, and have a purpose and display what the priorities are needed to ensure a successful outcome. The problem solution will begin with realizing what the creative and innovative plan will need to have in order for the implementation to begin the process. The order of business has been brought forth by Elizabeth Fairchild who is the Chief Executive Officer and believes that Sabrina McKay, Vice President of Organizational Development will be able to implement some fresh and new ideas (Scenario, 2006). Sabrina’s...
Words: 2867 - Pages: 12
...2011 The four styles of creative intelligence define a person’s decision making process, attitudes and thoughts. Most individuals are a combination of two or three of the models. Creative intelligence is difficult to measure. Factors like environment, heredity, and personality affect a person’s creativity. Intuitive intelligence This model focuses on results. The use of experiences to make decisions is an identifier of a personality using the intuitive model. Individuals who fit into this model are fair and tuff managers and supervisors. Intuitive personalities tend to hold positions in government, entertainment, and management. Persons using this mindset learn from their past. Intuitive management set organizational l business goals that keep past trends in mind. Innovative intelligence Innovative intelligence personalities focus on problem solving. This type of individual uses systematic problem solving and hard data to make decisions. Innovative persons are hard working and utilize precise exact measurements making this model the most logically thinking of the four. This mindset is typical of a mathematician or a designer. Compare and Contrast In contrast of the two models, successful companies employ a mix of creative intelligence. Employees have different personalities thus; a mix creative intelligence naturally occurs in a business. Each of the four...
Words: 266 - Pages: 2
...new ways so the organization can sustain its performance and continue to grow. Thinking in new ways is also known as creativity and innovation. Creativity is taking ideas beyond the normal boundaries and innovation is using the available skills and resources to create new product and service offerings, process technologies, and enabling technologies (Davila, 2006, p. 35). The process of managing creativity and innovation can improve the organizational effectiveness because “all innovation begins with creative ideas” (Jones, 2004, p 409). Best Snacks Inc. must implement organizational strategies that support innovation and the development of new products and services as well as implement a program designed to increase its employees’ creative thinking skills. Additionally, Best Snacks Inc. should also make changes to its management systems. In this paper, I will describe the issues Best Snacks, Inc. is facing as well as its opportunities to implement a creative and innovative environment that will enable the company to regain its industry leader status, increase sales, and to reverse its downward trending stock price. It will then discuss the stakeholders, dilemmas, benchmarking, alternatives, and, finally, the recommended course of action that Best Snacks, Inc. should take to meet its strategic goals. Describe the Situation Issue and Opportunity Identification Best Snacks Inc., a publically held company, has been a leader in the snack food industry. As customer performances...
Words: 2917 - Pages: 12
...Creative Intelligence and Leadership Once the marketing team at Kudler Fine Foods brought our management team their recommendations regarding moving Kudler Foods ahead of the competition, our management team went to work. The first thing was to identify the strengths within our management group, and leverage on the experience Kudler had. With any organization, it is vitally important that a company’s vision be implemented flawlessly. Each member of management took a creative intelligence test. This test was to show the type of inner drive each manager possessed and how that inner driver would help achieve the goals Kudler Fine Foods expected out of the leaders. The first plan was for Kudler Fine Foods to become nationwide. The second plan; Kudler wanted to establish a contract with the local farmers to ensure the organic foods would be available if requested by customers. Third, the Kudler wanted to upgrade to more modern technology. Moving to modern technology would help them stay competitive and reduce cost. Yolanda was profiled as imaginative. Ron took the test, and he also profiled as imaginative. Brenda test profiled showed she is innovative. In our reading we discovered that an imaginative creative person is very insightful. These individuals brought strengths in risk taking, leaps of imagination, independent in their thinking, willing to go against the status quo. These individuals were open-minded, and use humor to convey ideas. The Innovative creative person...
Words: 734 - Pages: 3
...Creative Intelligence and Leadership Name OI 361 Date Instructor Name Creative Intelligence and Leadership This paper will illustrate the results from our individual creative intelligence styles. Creative Intelligence refers to the way individuals use their creative potential. More specifically, Creative Intelligence describes the aspects of personality that drive us to achieve outstanding results. It also covers how we see and understand the world around us. It deals with our basic values in terms of what we consider right and wrong, or good and bad. And finally, it covers our willingness to take risks. The styles are as follows: Intuitive - Focuses on results and relies on past experience to guide actions. Innovative - Concentrates on problem-solving, is systematic, and relies on data. Imaginative - Is able to visualize opportunities, is artistic, enjoys writing, and thinks “out of the box.” Inspirational - Focuses on social change and the giving of self toward that end (Apollo Group Incorporated, 2004). After doing the worksheet, the results are as follows. Vernette Kudler Fine Foods is a growing organization the leaders at Kudler contribute to the success of the organization. A person’s creativity and intellectual ability goes together. Individuals have different personality traits these traits can help an organization succeed or fail. In completing the Creative Intelligence Profile, I rated in the category inspirational. In analyzing Kindler’s Foods organization...
Words: 1982 - Pages: 8
...Snacks, Inc is a 150 year old company that has been held publicly for more than 100 years. Although the company has enjoyed many years of success, it has recently failed sustain its success due to the lack of innovation and creativity over the last 5 years. In today’s business environment innovation is necessary to sustain success and is an integral part of the business model. The ability to learn faster, better, and more cheaply than the competitor can mean the difference between maintaining market leadership and barely surviving (Davila, Epstein& Shelton, 2006). To regain its long held standing as a leader in the snack industry Best Snack, Inc must implement a plan that focuses on creating a culture that cultivates innovation, developing management systems that are aligned with the new strategy, and creating a new product line that will bring the company back to the forefront in the snack industry. Describe the Situation Issue and Opportunity Identification Best Snacks, Inc has been a leader in the snack industry for many years. As the snack industry began to change to meet the demands of a consumer market that is more health conscious, Best Snacks has failed to meet the challenge. Best Snacks has been slow to adapt to change and stray away from its tried-and-true research, development, and marketing activities (University of Phoenix, 2006). The complacency of Best Snacks, Inc has caused it to have falling sales and stock prices. Successful organizations tend to become complacent...
Words: 4229 - Pages: 17
