...CREATIVITY and INNOVATION “My worthiness is all my doubt – His merit – all my fear – Contrasting which my quality does however – appear.” - APJ Abdul Kalam Creativity is necessary for Innovation. Innovativeness is made, not born. Creativity can be inborn or comes in sparks .Creativity is the prerequisite for Innovation. In an essay on Creativity Teresa Amabile and others describe innovation as “the successful implementation of creative ideas within the an organization”Creativity which includes invention is the starting point of innovation , a necessary but not sufficient condition of it. we can never segregate the two terms and it goes hand in hand creativity and innovation are like sparks of the same thunder or lightning-if the fire of creativity is taken up it is innovation,and sometimes the same fire can even destroy the existing creative ideas taking up new ones. According to political scientist and economist Schumpeter(who lived from 1883 to 1950) he says that waves of innovation crash down on established enterprise,washing them away and leaving new ones in their place, seems particularly appropriate. Objectives of the study: 1.Mapping the definitions of innovation and creativity 2.Concept development methods through creativity. 3.Analysis of correlation of creativity and innnovation Business Model This is the sense of innovation in the broader context of companies and markets. Innovation’s meaning here is to alter the landscape.”Ray Meads”: A patentable...
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...From his book named “How the Best Leaders Lead”, Brian Tracy stated that there are seven key components that leads to a business success, and one of the most crucial elements is customer satisfaction. The primary focus of a successful long-term business ought to be customer satisfaction. On top of that, the main objective of a business is to satisfy the customers’ needs. This is the only method to ensure that customers will return and keep buying the products and services offered. Therefore, in order to make sure that the customers will come again and buy the products and services provided, the manager and leader of the company must assure that the customers’ needs are well-fulfilled. This is because repeat sales have the lowest cost and the highest profit margins of all. Most successful companies try their very best to search and maintain their customers by escalating the customer value through their organisational activities. It is essential for a company to have a strong relation with the customers for the company to survive in this high competition and development-led globalisation market. In general, customers can be defined as an individual or organisation that purchases the goods or services produced by a business. On the other hand, customer value generally defined as a customer perceived preference for and evaluation of those products attributes, attribute performances, and consequences arising from use that facilitate (or block) achieving the customer’s goals and...
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...Innovation, Creativity and Design Goals and objectives are important to a successful strategy of any business. Innovation, creativity, and design are tools that enable us to build an idea or product able to generate income for an organization. Understanding which attribute is most important is difficult without first defining each one to realize how they interact with one another. Definitions “Creativity is the act of generating an idea and is done by an individual, not a team,” (Von Stamm, 2008). In addition to this understanding, Von Stamm further states, “Creativity alone, to come up with ideas, is not enough. In order to reap the benefits, one needs to do something with it” (p. 3). Innovation is left described as creativity plus the successful execution in the marketplace of the idea. Govindarajan (2010) takes that definition even further by stating, “Innovation is creativity multiplied by execution. Multiplication is used rather than sum because, if either creativity or execution has a score of zero, then the capacity for innovation is zero” (para. 2). When defining innovation, one could use Von Stamm’s description or Govidarajan’s account; either way creativity clearly comes first. It is becoming clear, however, that creativity is useless without the innovation to bring the idea to life. The third attribute is design, which simply put, is the process used to execute the original idea. This basic level of understanding of the three attributes is important to the success...
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...Creativity, Design, and Innovation Emmanuel Prude OI/ 361 August 19th, 2013 University of Phoenix JOHN SOLTYS Creativity Creativity is essential to the process of design and innovation. Any idea thought of is just one of many until creativity is applied, making that idea unique. Creativity is associated with critical thinking, brainstorming, and even the cognitive process which involves recognition, reason, and understanding. Creativity can happen in a number of ways; rather it is taught, encouraged, or an act of random causality. Innovation Innovation is mainly defined as the act of creative thinking. Innovation is developing an idea, taking it from the mind and turning it into a physical form of a process, system, product, or service. Innovation is a new found way to solve a problem. In an organization, innovation can be used in many ways. Rather its upgrade a systematic way of processing or coming up with a new product to sell, innovation has been used to bring it all together. When thinking of innovation, there are two components to consider, one being creativity (as previously explained), and the other is implementation. Implementation is mainly turning ideas into process. Coming up with an idea, developing that idea, and then commercializing that idea are all processes that falls under implementation. Design Design is the process of which creativity is transformed through innovation into its physical form. Design deals with everyday things and makes them...
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...Innovation, Design, and Creativity Eric Johnson OI/361 February 13, 2013 Prof. Godwin Quashigah Innovation, design, and creativity are interdependent terms that conceptualize the meaning of implementation and the formation of unique thought. Defining innovation, design, and creativity helps to better understand the impact they have upon business development. An organization can substantially benefit by hiring individuals who can be innovative, creative, and design-oriented because these qualities collectively generate a competitive edge. Highlighting the business implications of innovation, design, and creativity and comparing and contrasting these terms allows a better understanding to factors that contribute to a successful business. Innovation is the formation, development, and implementation of a novel product, process, or service in which the goal exceeds current standards and improves effectiveness and efficiency giving way to a competitive advantage (Innovation, 2010a). In addition, innovation embraces the introduction of something new in spite of qualifiers concerning how groundbreaking or earth shattering such needs to be, only that the new idea or process is better than it was before. Design is the process of creatively transforming a thought process into a tangible, successful manner of operating a product or service. Creativity is a frame of mind that pushes...
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...Innovation, design, and Creativity Gonzalo Martinez OI/361 February 24,2014 Alfredo Rodriguez Innovation, design, and Creativity Either through television, internet, new papers or magazine, media is on a constant campaign with new and improved ways of accomplishing a task, whether it be making toast or losing weight, words like Innovation, Design, and Creativity, are constantly placed in front of consumers in the attempt of sell an idea or product. This paper will make an attempt to present an argument that the three, although many times used interchangeably, and usually need to be used concurrently, are not the same. Innovation at it defined by Webster online Dictionary “a new idea, devise or method; the act or processing a new idea devise or method” Merriam-Webster Dictionary. (June 2011). Google has taken the act of looking for information and complete let transformed it. Back in the day of the encyclopedia, if a salesman skipped a home for a sale, information was only readily available at the public libraries; making Google, very innovative when it comes information gathering. Google changed the way search happens. Type in any topic on the Google search bar and even if it is spelled wrong, it gets corrected and the right search happens. Creativity on the other hand although a large part of the innovation process, creativity is also a process on its own. Different from innovation, creativity “ In her Article ‘Making sense of Creativity’ Jane Henry (1991) summarizes...
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...Innovation Begins with Creativity Creativity and the creative process is seen as a human trait. These are my ideas that have been informed with some research on what creativity means to humans and how it promotes innovation. The impact of creativity on innovation is bringing together connections from someone's experience and producing something new, this is creativity and in turn innovation. Creativity requires different kinds of thinking and draws on the richness of someone’s experience, not the depth of knowledge in one field. A creative or innovation person should be able to see the big picture and gather ideas from different places. If an individual is too focused on one task, it blinds them from the ideas all around them. Circumstance plays a large role in shaping someone's creative ability as well as the support from those around them. This is a more personal approach to creative thought and a valid one. Creativity in education shows students are progressing in a new thinking environment that is creative centered as well as innovative. In my mind, creativity and innovation are in the most general sense the ability to make connections and come up with new ways of generating solutions. When thinking about creativity, most people think of the arts such as painting, sculpture, and music. The method people use to create something through these mediums is considered creative. This could include having influence from the past, having a certain way of doing art, or even influences...
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...Innovation, Creativity, and Design Jerry Vaval Prof. Dr. Milena Loubeau Week 1 Being an employee of a very large and historical organization practicing innovation is something I focus on to make a difference in my organization. This paper will briefly define, compare, and contrast innovation, creativity, and design. On the "Merriam-Webster" (2014) website one of the definitions for innovation is “the act or process of introducing new ideas, devices, or methods”. Webster defines design as “to plan and make something for specific use or purpose”. Creativity is defined as “the ability to create” according to Webster. Often time’s innovation and creativity are used in similar reference to each other because they both introduce change to a particular situation. The introduction of change makes innovation and creativity similar but they are essentially different, innovation leads to new ideas usually to solve an ongoing problem and or improve a situation or organization. Creativity is different from innovation because it takes that initial idea and finds a way to implement the new idea to make it successful. Design brings innovation and creativity together and serves many purposes in the innovation process. Design is an important strategic tool which can be used to bring different people with different mindsets to a common ground. Stamm stated “Design is the conscious decision-making process by which information (an idea) is transformed into an outcome, be it tangible (product)...
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...Increased Awareness for Visitors of Bushfire Prone Areas Design Thinking Report Task 1 – “What Is?” 29/4/2016 ENT60005 Creativity and Innovation Assignment 2: Creative Problem Solving Assignment Group Members: 9231315 Ivonne Milano 101088515 Jeffrey Vanderveen 101123348 Raja Sekhar Ravi 100856384 Isaac Husain Aditya Vaggani 1 Executive Summary Visitors, particularly international travellers to regional Victoria are often unaware of and are illprepared for the fire hazards posed by the dry Australian country side. Early warning and response are critical in improving the chance of escape and survival from a bushfire event. Previous bushfire events including the recent fires in the Cape Otways, Great Ocean Road, Victoria (December 2015/January 2016) caused widespread devastation and impaired access into and out of the main towns. Many visitors to these areas were caught in the event and were unsure as how best to respond and what action to take. This report presents the findings from the investigation into the observed problem of the lack of awareness of bushfire hazards and risks amongst visitors of regional Victoria. The report describes how the Group has come to a better understanding of the problem through the use of various Design Thinking and Lean UX tools and approaches. The application of the tools has identified invaluable insights into the customer’s needs which provided the Group with the confidence to better define the problem statement...
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...Week Two Individual Assignment Yolanda Dickerson January 20, 2014 OI/361 Kenneth Ferguson Week Two Individual Assignment In this paper the author will discuss the impact that Bill Gates has on Microsoft. The author will further explain why the author believes that Bill Gates is indeed a creative thinker. The author expects to gain a definite understanding of how creative thinking benefits an organization and determine whether the author believes she is a creative thinker. George Bernard Shaw a Irish playwright and co-founder of the London School of Economics once said “You see things and ask “Why?”; I dream things that never were and ask “Why not?” (Nobel Prize, 2013). Creative Intelligence is the part of our personal personality traits that is determined to obtain the desire goal. The benefit of understanding our creative intelligence is to understand that it is a tool that will guide us in making decisions that will not only benefit us but also the world in which we live. To be successful in the today’s economy individuals need to be more adaptable to change. And the more creative you are the better equip organizations and or individuals are to handle issues in the today’s economy (Rowe, 2004). Chik-chik-chik-chik-chika-chik-chik-chik-chik-ziiiiiiiiiiiiiiiiiiiiiiiiiip-chik-chika-chik-chik. The typewriter concept started back in 1714. Typewriters were what companies, and or individuals used to write letters, proposals etc. If you needed to...
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...Creativity and Innovation are two different terms and they technically have different meanings. Creativity means originality, imagination and inventiveness that are brought out through resourcefulness. Innovation, on the other hand refers to modernization and improvement over an existing idea. In this way, it is true that creativity and innovation are two different terms and cannot be used interchangeably. Yet, they have been used interchangeably in several areas or walks of life, including business and management as well as technology. In this way the main distinction between creativity and innovation, being the originality has been ignored and as the line between creativity and innovation is thin, it becomes even more difficult to distinguish between these terminologies (Hofstede, 1980). Another important thing required is that there is a managerial transition as well as a cognitive transition. This helps the firm develop and also be open to new ideas. As there is more and more learning in the organization, automatically there would be a chance for a break through innovation (Davila, T., Epstein, M. J., and Shelton, 2006). DIFFERENCES Innovation is an important aspect of growth and development of individuals, organizations, cultures and societies. Innovation and creativity refer to bringing in new ideas to life. Innovation can be achieved strategically through a process of creativity. This helps bring in a lot many new ideas in the firm and also develop a platform...
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...Ways to manage creativity and innovation. The author cites in the text different ways to manage and increase creativity and innovation, empazhizing that organizacional structure and doping with structural strain along with some toher management tools help bring effectiveness and competitive advantage to organizations. We will show in the following lines other ways to manage and increse creativity and innovation of an organizaron resides the methods proponed by the author These past 20 years many models of creativity encourage business models have been formulated and succeed, but in the 21st century these methods have become obsolete. Today’s organisations and firms’ have to deal with changeable environment and the need to respond to challenges from new competitors, new partenrs, new products and new techonolgies to reamin competitive, that’s why Jorge Alves[1] emphazises in enabling Team Creativity since “cross-functional or multidisplinary teams are a way to facilitate the involvement of key elements in the conception and development of new products (...) multidisplinary R&D teams, involving individuals from different disciplines, will result in a more complete uniderstanfding of all requirements to design superior products and efficient processes and will facilitate the development maintenance of high levels of creativity...”. This method proposed by Alves can be compared to the measures quoted by Charalampos to increase autonomy and reduce the premature evaluation...
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...to absorb and implement new ideas, but also some emerging developing countries, are taking measures to inspire entrepreneurship and innovation with purposes of benefiting economic development from these competitive advantages (Stoneman, 1995; Zhao, 2001). It is universally held that entrepreneurship and innovation are complementary and their combination can efficiently contribute to economy performance (Grupp, 2001; Stoneman, 1995). During the transfer from idea creation to eventually economy development, innovation is supposed to be a necessary condition, but it also demonstrates great insufficiency which can be completed by entrepreneurship’s mediating effects (Audretsch, 1995; Camp, 2005). This essay will primarily conduct a brief definition of entrepreneurship and innovation while introduce the role of problem solving and creativity, and thereby observe the synergy between entrepreneurship and innovation. Then theoretical and practical analysis will be made in their repective relationship with economy development. Ultimately, the holistic realtionship between entrepreneurship, in conjunction with innovation, and economy development will be discussed. Entrepreneurship and innovation are inclined to be misinterpreted identical since they both indicate creation and new development, but meanings they rootly represent are distinctive. Innovation is an instrument that intergrates, disperses and upgrades extant...
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...Key Concepts of Creativity and Innovation Worksheet Concept (Identify at least five concepts) Application of concept in scenario Citation of concept in reading Personal experience in your organization Organizational Learning The CEO of Best Snacks, Inc, Elizabeth Fairchild, intends to improve the organizational learning of the organization. She is extremely passionate about improving the market standing of the company. Fairchild believes individuals within the organization can achieve this with the creation of creative concepts. Since Fairchild is so avid about this, she has requested Sabrina McKay, the vice president of organizational development, to implement an agenda that will permit employees to enhance and use their creativity. “The process through which managers seek to improve organization members’ desire and ability to understand and manage the organization and its environment so that they make decisions that continuously raise organizational effectiveness” (Jones, 2004, 376). The company I work at provides employees with about 40 hours of development and training throughout the year. This large amount of training and development is to help encourage all employees to use creative and innovative ways of thinking and operating in the workplace. Ultimately, this will helps increase organizational effectiveness throughout the organization. Experiment It is evident that Best Snacks, Inc have had success throughout some years of business. However, it...
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...1. Explain what happened to the Gore-Tex Brand after the patent expired. What activities can firms use to try to maintain any advantage developed during the patent protection phase? Once the main patent on the Gore-Tex fabric expired, the company lost all rights to its invention, and it opened the door for other companies to offer comparative products at a lower price. Many companies make waterproof membranes now, and some have advanced past Gore-Tex in terms of durability and function. Gore no longer has the ability to protect the make-up of The Gore-Tex brand so competitors have flooded their once exclusive market with “generic” versions (knock-offs). These competitors are many and diverse so there is no single company that competes with them in every area. To maintain the advantage of having a superior product, companies can also ensure their packaging and labeling is kept to strict standards that identify them in an unmistakable fashion. Gore-Tex labels all products that carry its brand name with exclusive hangtags so there is no doubt they are Gore-Tex Brand waterproof membrane. Most boots with Gore-Tex have highly visible labels sewn in. Firms with expired patents can develop new ones, and diversify operations to support their existing products and markets. Gore did this by establishing of venture partnerships in Japan, opening European divisions, and developing next generation materials in medicine and science. They have also divided their products into...
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