...| Stevenson UniversityGraduate SchoolBTM606 Creativity in Information SystemsIncreasing Productivity of the Print Management System | | Contents Table of Figures 2 Background Information 3 Problem Statement 4 Three Basic Principles Behind All Creative Thinking 4 Preparation Phase 6 Imagination Phase 8 Development Phase 9 Troubleshooting with Technology App on Tablet 10 Scenarios 10 Action Phase 12 Conclusion 13 Glossary of Terms and Abbreviations 15 Bibliography 16 Table of Figures Figure 1 – HP All-In-One Printer 3 Figure 2 – Plesk’s Model of Directed Creativity 5 Figure 3 – Flowchart for Current Print Management System 7 Figure 4 – Six Thinking Hats 8 Figure 5 – New Print Management System Flowchart 13 Figure 1 – HP All-In-One Printer Background Information As part of the Digital Learning Initiative, Baltimore County Public Schools (BCPS) contracted Hewlett-Packard (HP) for hybrid devices and all-in-one printers. HP was contracted to deliver, service, and maintain the HP revolve devices and the all-in-one networked printers to all central offices and school locations for BCPS. HP technicians removed all previously owned BCPS printer equipment and replaced them with HP networked all-in-one printers to be more cost effective and efficient. This new process was designed to fulfill Dr. Dance's vision to create budget savings that will allow BCPS to reallocate funding resources for the purchase of tablets/laptops for every teacher and...
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...1/30/2015 PrintFriendly.com: Print web pages, create PDFs Apple’s new strategy ukessays.com /essays/businessstrategy/applesnewstrategy.php In a highly competitive environment such as the computer and technology industry, the structure of an organization needs to balance the benefits of a free and creative workforce all the while employing rigid guidelines to ensure cost control and efficiency. Apple Computer tried to accomplish this grey area of management when they restructured the organization in 1992. While some of the techniques they implemented looked promising, others appeared as if they were not going to solve their current problems. To facilitate creativity in generating new and unique products, Scully will “articulate a farsighted vision very broadly, at a 50,000 foot level” and leave the lower level managers and workers to fill in the blanks. While it is important for Scully to allow the engineers freedom in generating ideas for new products, he may be allowing them too much freedom. Without providing the lower level workers certain specifications and milestones, they will surely overshoot their budget and miss deadlines. To ensure that these milestones are met, Scully should provide them with a semi rigid guideline for the development, yet still allowing wiggle room for creativity that will distinguish their products in the market. The freedom that is allowed for creativity at Apple also has the potential for abuse. The current structure is lacki...
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...brands. Having fun in those experiences, they decided to create their own company to do even better work in their own ways. Now at WORK Communications Limited, we are more ready than ever to offer the most innovative creativity, flexible and dedicated services, yet with the focus on delivering business results and fun work! We are dedicated to providing professional services with width and depth: - 4As’ creativity & professionalism + Hot shops’ flexibility - Local knowledge & insight + International brand experiences - Multi-media creativity and services - Creativity + Strategic thinking - Service Scope: TV Commercial/ Print advertising/ Outdoor advertising/ Online-advertising & Website/ In-store promotion materials/ Below-the-line materials design/ Newsletters/ Packing design/ Corporate image and branding Assistant Art Director Requirements: * Diploma or above in advertising, design institute or equivalent. * 1-2 years of solid experience in the advertising or graphic design field. * Able to execute projects from ideas to finished products independently. * Proficient in AI, In-Design, Photoshop and other design softwares in Mac platform. * Self-motivated with strong creative sense. * Familiar with output and print production. * Able to meet tight deadlines under pressure. * Knowledge in website/digital development is a plus. * Fresh graduate are also welcome. Career Level | Entry Level | Yr(s) of Exp | 1 year | ...
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...Brandon Fisher 10/20/15 Hum1020 What is humanism? Humanism can be described in many ways and expressed through various methods . Many authors tend to explain humanism in several different meanings, and because they do not clarify which meaning it is that they themselves believe and can often be the foundation of confusion. Modern humanism can vary from the renaissance humanism in many ways, because generations have changed and different problems arose through the time periods. Modern humanism depends on reason and human life itself, it rejects all sense of supernaturalism and has a dual origin. While renaissance humanism directly focuses on the arts, culture, and rhetorical traditions. In this generation the infatuation with humans and life itself describes differences that these three readings have. However, the author’s opinions on humanism connects the similarities that they share. In Margaret L. King’s Renaissance Humanism, the different essays cover the opinions of humanism which ties to the papal court and all medieval traditions . In each essay the topic is focused on literary and religious magnitudes as well as the idea of classical learning. The beliefs and aspirations of the people were centered on God and saints as well as some scholars becoming more interested in the sciences and arts . During the timeframe of these writings women who practiced humanism were often looked upon as problematic. They were typically more intelligent and willingly tried to step...
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...employees a benefits package commensurate to its earned profits and its competitors place in the market. This small business firm seems to have great opportunities for growth and innovative promise to improve into the market of Limousine services. Create a total compensation and benefit strategy There are five components to consider when creating a total compensation and benefits package. And they are: Strategic planning, creativity, production, interactive, media. All of these are components to consider implementing when starting a small business demonstrating the competitive edge in the limousine service. Strategic planning entails some of the following business components such as setting up a timeline, establishing a budget, creating brand identity, targeting consumers, refining your message, choosing media outlets and delivering your message. Next, the creativity aspect includes branding, concept development, copywriting, corporate identity, direct mail, outdoor, digital, print, signage. Moreover, production is an essential piece for creating compensation and benefit strategy. And they are: T V commercials, radio commercials, infomercials, product videos, video testimonials, web video, and photography. Interactive ensures that these others pieces are set which includes the following: web development design; email marketing, ad words campaigns, search engine optimization & marketing, and social networking. Lastly, media employs these:...
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...Visual Communication has proven to be far more effective than plain text. In today’s day and age of technology graphics are critical for successful presentations. One sure way in the development is to create the graphics first, then write or create the text around the graphics. Graphics generally fall under two criteria that must be achieved to be considered successful, and they mesh or complement each other. If the image or graphic communicates the right message, then it is more likely that it will be accepted. Then if accepted, the presentation of the message will be clear to the receptiveness of the targeted audience. It has been found that most clip art libraries do not contain the proper graphics for advertisement or newsletters, which causes a delay in the presentation. Also, to retain a captive audience the presentation should and must be pleasing to the audience and not to overwhelm them with too much or too many colors. The author or creator doesn’t want this to happen as it may affect the ability for the viewer to recall and associate the graphic and message at a later time. Many have interpreted visual communication as a fancy term for graphic design. I see it as a process of providing pictorial and written information to an intended audience. I see two important distinctions that separate visual communications and graphic design. The first is that visual communication is a “process,” that by its problem-solving nature includes investigative and analytical skills in...
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...Name: Instructor: Course: Date: Management, Innovation and Organizational Performance Introduction Innovation is central to the understanding of how organizations sustain themselves over a certain period of time. This is because innovation enables organizations to create or generate new and multiple products and services. The process of innovation among organizations is to develop the basis of assessing creativity among organizations. More so, it enables managers to identify measures aimed at improving or changing organizational operations and functions. Through management innovation, new measures to plan, organize, coordinate, lead, and motivate the organization are identified. This can lead to achievement and sustenance of a competitive advantage in the industry. This is because principles of innovation involve creating long-lasting advantageous processes producing dramatic shifts in the competitive position. Global organizations therefore rely on innovation to systematically reinvent functions and operations being undertaken to enhance speed, effectiveness, and efficiency leading to a long business life (Alice 3). Organizations are referred to as open systems due to various reasons. Foremost, organizations are developed in order to produce new products and services regularly and successfully without facing barriers. As a result, they are referred to as open systems as they can determine market needs and technological capabilities to apply to ensure the products...
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...Revolution. The technology and production methods so common in the world today are all relatives of the original Industrial Revolution that was born in Europe. Creativity and innovation are key components in successful business and needed to solve many of our world’s problems. Tools for communicating ideas are important and can encourage new innovation from those who may not have otherwise been involved. The innovation that produced new technology two hundred years ago is still evident today in the amazing applications of technology brought to much of the planet’s population in the form of Rummler 2 personal technology devices we take for granted. As a tool for creativity, an iPhone offers many ways for the users to express themselves. If we only consider the ability to capture both still and moving images this creates the ability for anyone, anywhere to capture something and broadcast it out to multitudes of others for viewing, commenting and sharing. This outlet of personal expression offer someone who has never explored creativity an brand new understanding of their own abilities as well as a forum in which to develop them. In the past most of us did not make it out of kindergarten or first grade without feeling we were not one of the few and talented “artists” in class. In considering the value of supporting creativity, it is common to think of being creative as a rarity in the world. It seems less so in the last few years with the increased access to technology and ...
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...top five spirit brands—sold in 126 markets (Absolut: Brand Profile). It is one of the few brands that have been able to continuously increase sales even though the market is shrinking (Bhasin). In an industry that is prohibited to advertise on the television, creativity and innovative campaigns are crucial for success. Absolut became one of the...
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...Literary Criticism Ronan McDonald, a lecturer in literature at the University of Reading, has written a book named “The Death of the Critic”, in which he described how the role of the literary critic has changed over the centuries, ultimately leading to "death" in the latter half of the 20th century. Nevertheless, to proclaim the death of the critic at this moment is still too early. What deserves more attention than this exaggerated title is the fact of decline of criticism. Literary criticism has always been viewed as an ivory tower in the eyes of the common people, mainly due to its professionalization. Certainly there are peaks in artistic creativity and troughs. In a period of increasing literary creativity, as T.S. Eliot famously said, the old works are seen in a new light. We are now rather in a trough of literary creativity, probably not only because the rise of varieties of competing media, but that less exciting work was generated for literary critics to start a literary revolution. That also means the present literary criticism needs to complete an operation performed by the best “doctors” and go through a major transformation. To be sure, literary criticism is not all negative. “Critic” is etymologically related to “criteria”, so the job of a literary critic is a judge, not a denouncer. The essence of literary criticism is therefore to evaluate. But there remain two problems when it comes to evaluation. Firstly, it is because literary criticism is evaluative, and...
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...Top Advertising Companies In South Africa 1) Ogilvy & Mather South Africa In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 450 offices and 18,000 staff across 169 cities. Ogilvy & Mather South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1980, Ogilvy & Mather RS-TM dominated the local creative scene during the first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity. During the 1990’s, Ogilvy & Mather South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP. Today, Ogilvy & Mather is the leader in the industry, focused on building and transforming brands. For more than 50 years, O&M South Africa has created iconic advertising for clients such as KFC, VW, SAB, BP, DStv and Kraft, and we continue to live by our founders credo of “We sell, or else”.on Portfolio: http://www.ogilvy.co.za/2013/07/audi-audia3exchange-case-study/ Why? I Think the fact that they shave been in the business for so long, and handle major accounts and have won numerous awards time and time again proves to be good at what they do. They are the best...
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...art. This discussion includes one example with description for eight different art forms. The art forms examined are paintings, sculptures, architecture, photography, printmaking, conceptual art, installation art, and performance art. Introduction to Art and Art Forms Art comes in many different forms, and is defined in many different ways. Art has the ability to make a person feel a certain way. Art can inspire, beautify, or devastate a person’s view of an object or experience. It is a creative expression of someone’s conscience. Skills, imagination, experience, and creativity are all involved in the various forms of artwork. Definition of Art Each and every person in the world defines art in their own unique way. According to the Britannica Concise Encyclopedia (2012), art is created visually, through ability or creativity. Imagination paves the way to the ability to create artwork. The Crystal Reference Encyclopedia (2005) simply defines art as skill. Everyone has a skill that he or she can do well; most of these skills can be portrayed as art. Making shelves, welding, painting, and tattooing are all a form of art. The Hutchinson Unabridged Encyclopedia (2013) states art is, “all the processes and products of human skill, imagination, and invention.” Technological creations, recipes from scratch, songs made with a guitar, and children’s drawings is art using skills, imagination, and inventing. Painting The painting by Paolo Veronese...
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...California's Riverside Unified School District." (para. 10) Students had a 20% higher test score using the digital version than the printed textbooks. Each year school's spend about $7 billion on out of date printed textbooks. By them switching to tablets, schools could save about $3 billion. So why do schools not want to make the change? Textbooks are usually seven to ten years out of date when schools buy them. Therefore, the students are not getting the most current information they need to learn. With tablets, students and teachers would be able to stay up to date with all and any information they need. Tablets are much lighter than print textbooks. They can hold hundreds of textbooks, save the environment by lowering the amount of printing, increase student interactivity, and creativity, and that digital textbooks are cheaper than print textbook. “…in 2006, the U.S. book industry consumed approximately 30 million trees and had a carbon footprint equivalent to 12.4 million metric tons of carbon dioxide, or 8.85 pounds per book sold.” (Green Press Initiative and the Book Industry Study Group. 2008) Paper books can be recycled, though at this point not much data is available regarding the percentage of books that are recycled at the end of their useful life. “81 percent of K-12 teachers believe that tablets enrich classroom education. Tablets also help to improve student achievements on standardized tests.” (Ryan Graham. 2013) Cooney (2012) did a study about children reading...
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...Creativity vs Activity: Transforming Leisure as We Know It In “Doing Nothing is Something”, by Anna Quindlen, she expresses her concern about the extent of scheduling parents do for their children. She argues that children have lost the sense of what it’s like to have nothing to do, because their parents have enabled them to perpetually be busy. By scheduling every minute of a child’s day, there is no chance for downtime. In order for children to find creativity and explore it they must be allowed time to do nothing. Downtime allows imagination, ingenuity and inventiveness of children to become better thinkers. The current society has become so fast paced, and filled with activity we have lost the importance of what leisure brings, balance. Creativity best presents itself when there is downtime, it allows one to expand and form ideas within their own minds, which are unlimited. As children, once schoolwork and chores are done, there should be play time, when they can just be kids. Children need time to create moments like fighting giants, and watching dragons attack castles. The reality is, they are fighting an old tree, long past dead with a stick and watching clouds pass in the sky. These are just a couple examples of how creativity and imagination can happen, and should continue. Quindlen writes, “I don’t believe you can write poetry, or compose music, or become and actor without downtime, and plenty of it, a hiatus that passes for boredom but is really the quiet moving...
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...Running head: Essay #2 Essay #2 Darius McPherson Post University Essay #2 The Harlem Renaissance literature was a spark to African American which created many opportunity for black people to be inspirer to speak out. This allows poets to express them feeling against racism and that equality should be given to the black community. The literature of the Harlem Renaissance gave black people a chance to allow themselves to be heard. This gave hope to the black people an idea to use the (“cultural uniqueness through literature and art”). The Harlem Renaissance wanted the concentration to be on the literature which was used with creativity by the black people to portray black people life. The Renaissance made African American in a way that got them to a higher level to use music, and art to form the start of their own literature which created the new Negro movement. Everything was progressing for the black community as African American started using the visual of art which led them to the creation of jazz music and the approach of literature that shook the cultural into new ideas. With the Renaissance getting the recognition, Langston Hughes was a upcoming writer who would seem to become one of the best writer, poets of his time. Mr. Hughes was an inspire writer in which he wanted African Americans to feel good about themselves. Langston Hughes career as a writer, he talks about the “hardship, poverty, inequality”...
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