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Credit Companies Should Not Be Able to Market on College Compus

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Submitted By lency0765
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I. Credit card companies should not be on campus marketing to college students
College kids and credit cards have been news lately, following a June 1999 report by the Consumer Federation of America (CFA) that blasted card issuers for luring unsuspecting students into debts. Sociologist Robert Manning, the author of the CFA study, was quoted in a Reuter’s story as saying: “The unrestricted marketing of credit cards on college campuses is so aggressive that it now poses a greater threat than alcohol or sexually transmitted diseases.” Most news stories took cues from Manning and touted the risks of credit cards on cash for students. By National On-Campus Reports, 6/15/2005, Vol. 33 Issue 12, p 34-35.

II. Credit card companies target college students into applying.
The now commons practice of card companies’ offering students credit cards is being portrayed as a way to lure students into an addiction to pilling on debt they can’t handle. Banks have become more aggressive and creative on luring college students to apply for credit credit cards. College students have been targets to banks for years because he or she does not have any financial obligations.
Most of the nation's major credit card issuers are aggressively marketing unsecured credit to students (in their own name) through advertising, direct mail promotions and on-cam-pus recruitment, with giveaways like compact disks, mugs, candy bars, calculators, sunglasses, credit card-sponsored concerts, discounts on airfares and long distance phone calls, pens, and other paraphernalia. Competition for the college market is keen and is only expected to intensify. In an increasingly saturated market, each credit card issuer wants to be the first one in our wallet- and expects to stay put for a good long while (10-15 years on average). What's more, there's a fresh pack of prospects each year called "fresh-men."

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