...MGT 634 [pic] Case analysis Submitted by – Kishore Singh. Submitted to- Q3801, Btech/MBA(I.T.) Lect. Amit Sethi Reg. No. 10806527 AMUL [pic] Company Info Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The word Amul is derived from the Sanskrit word Amulya, meaning invaluable. The co-operative is also sometimes referred to by the unofficial backronym: Anand Milk Union Limited. Formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.03 million milk producers in Gujarat. Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products. In the process Amul became the largest food brand in India and has also ventured into markets overseas. Dr. Verghese Kurien, founder-chairman of the GCMMF for more than 30 years (1973-2006), is credited with the success of Amul. The GCMMF is the largest food products marketing organization of India. It is the apex organization of the Dairy Cooperatives of Gujarat. Over the last five and a half decades, Dairy Cooperatives in Gujarat have created an economic network that links more than 3.1 million village milk producers with millions of consumers...
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...REPORT ON CONTEMPORARY ISSUES ON ADVERTISEMENT ANS SALES PROMOTIONS(COCA-COLA) Submitted to Lovely Professional University In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration SUBMITTED TO :- SUBMITTED BY : - Mr. Lovkesh Jasrai Vishal kumar jaiswal Lect, LSB.. Reg. No.- 10812543 Section – R1807 Roll no. – R1807A17 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY PHAGWARA (YEAR-2009) INDEX |S. No. |Contents |Page No. | |1 |ACKNOWLEDGEMENT | | | | |3 | |2 |Executive summary |4 | |3 |Introduction to market |5 | |4...
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...The Executive Summary The product line of chocolate has been around for more than couple of decades. Still for all, the market is far from becoming saturated as the chocolate can lose its 1st preference since the consumer try to consume other products like toffees and sweets etc. Usual slogan for every chocolate is promising the taste of the product. Some go far as to offer consumer a situation for the consumption of chocolate. Competing on these lines therefore will only add to the clutter. And how have we decided to position KKrunch? KKrunch offers the attitude to go ahead and consume KKrunch with an attitude that the product is positioned with and simply tells you that the product is there to help you on experiencing something that you dream of doing every day. The campaign slogan “Break the Rule” has been the modeled on inspirational themes which brings the pressure and temptation for to consume the product. In addition to this, the campaign will have the humor and the slogan links to that appeal which provides an attractive attitude positioning the product and provide the unique taste of KKrunch is focusing on to the target market. Three types of individual have been identified as the audience of KKrunch • Firstly, the advertisement targets fun and challenging excitement. The advertisements used are attractive and they show the fun and the coolness of reaching beyond boundaries (challenge). The ambiguity allows us to convey the message to abroad spectrum of fun seekers...
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...marketing management | PEPSI COLA PAKISTAN INC | CASE STUDY ANALYSIS | | GROUP 1: MUSA TANVEER SARMAD AFZAL SHARYAR CH AHMED IBRAR HAROON SHAUKAT This case is about PEPSI CO and the Problems CEO facing. He is facing various problems after the acquisition of 7-UP by PEPSI CO .Teem was the lemon and lime soft drink of Pepsi co which was competing 7-UP but after the acquisition of 7-UP it is becoming difficult for them to separate both products in market. Basically the CEO is worried about the local market share of 7-up which he want to increase and on the other hand without effecting the share of TEEM which is a quite difficult job . Acquisition of 7-up has made two bottlers of PCI to merge with 7-UP bottlers and it is clearly understandable that TEEM operations cannot be further performed by these bottlers because now they are dealing with 7-UP, So what PCI has done is that they have launched a new flavor of cloudy Teem in this area with distinct characteristics of fresh lime to not effect 7-up and in other areas TEEM is still dealt with PCI bottlers which are not the part of merger . So CEO Mr. Irfan had to develop a plan to promote the two flavors of TEEM locally and nationally .Moreover he also has to achieve a task which is to convince the 7-up bottlers to sell their plants to PCI bottlers and after the success of this task he has to ask the PCI bottlers to introduce cloudy Teem, abandoning TEEM and promote 7-UP. To overcome with existing...
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...INTRODUCTION 1.1: ABOUT LCD TV: A liquid crystal display (LCD) is a thin, flat electronic visual display that uses the light modulating properties of liquid crystals (LCs). LCs does not emit light directly. They are used in a wide range of applications, including computer monitors, television, instrument panels, aircraft cockpit displays, signage etc. They are common in consumer devices such as video players, gaming devices, clocks, displays in most applications. They are usually more compact, lightweight, portable, less expensive, more reliable, and easier on the eyes. They are available in a wider range of screen sizes than CRT and plasma displays, and since they do not use phosphorus, they cannot suffer image burn-in. LCDs are more energy efficient and offer safer disposal than CRTs. Its low electrical power consumption enables it to be used in battery-powered electronic equipment. It is an electronically-modulated optical device made up of any number of pixels filled with liquid crystals and arrayed in front of a light (backlight) or reflector to produce images in colour in 1983. By 2011, worldwide sales of televisions with LCD screens had surpassed the sale of CRT units or monochrome. The earliest commercially made LCD TV was the Casio TV-10 made watches, calculators, and telephones. LCDs have displaced Cathode Ray Tube (CRT) CASIO T10 1 1.2: ABOUT LED TV: LED refers to light emitting diode. An LED-backlight LCD television is an LCD TV that uses LED backlighting...
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..."Brad's Drink" in New Bern, North Carolina in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later named Pepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the recipe.[2] Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.[3] In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades.[4] In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy - in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.[5] Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his...
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...Video Game Consoles Video Game Consoles Video Game Consoles Name | Varun Punjabi | Class | PGDM - Communications | Subject | Marketing Management | Roll No | 39 | Scope: The Indian video games sector in 2011 was driven by the urban middle class/upper-middle class population, who adopted both static and handheld games. Rising income levels, increased availability of international brands such as Sony PlayStation 3, Nintendo Wii and Microsoft Xbox 360 as well as growth in retail chains were primary factors driving the demand for video games in India. An industry worth 25 billion dollars globally, the 9th generation of video game consoles will see tremendous advances especially with the inclusion of virtual reality compatible hardware technology. ------------------------------------------------- ------------------------------------------------- Video Game Consoles: Interesting Trivia ------------------------------------------------- ------------------------------------------------- - 2 out of 5 gamers are women ------------------------------------------------- - 65% of US households have atleast 1 video game console ------------------------------------------------- - The average age for gamers is 32 ------------------------------------------------- - An average gamer spends 18 hours playing video games. ------------------------------------------------- - Sony Playstation 2 sold 138 million units worldwide making it the best-selling console...
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...Sport Events Industry Individual Report Words: 2822 Special events have always been part of human history. Anthropologists have traced human civilization for tens of thousands of years, and at the heart of their observations are the ‘special events’ that typify and explain tribal behavior of that time and place. At this point, there is no question that special events have taken on all aspects of an “industry” in that their organization and management are the underlying support for marking the local and domestic details of our lives. Events are not restricted to festive celebrations but can include a variety of gatherings, serious or happy, and religious or cultural, including meetings and conferences, expositions and trade shows, private and public special events, art entertainment and sport events, media or corporate events, and events of various sizes. Events are given a lot of definitions but the most general one that characterizes events is “Temporary occurrence with a predetermined beginning and end. It is unique stemming from the blend of management, programme setting and people.” (Getz, 2005). On the following report there is a wide overview of the sport events sector, that will examine the history and development, the factors that support this sector, the impacts of these events, career opportunities that will arise through this sector and future trends. History and Development Sport reflects the country in which it is played, so inevitably the history of sport...
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...Selection Criteria 23 Issues involved 26 Failure 27 Impact Analysis Framework 29 Case Studies 34 Conclusion 37 Facts and Figures 40 References 45 INTRODUCTION “A sign of celebrity is that his name is often worth more than his services.” -Daniel J Boorstin And this is what exactly the marketers took as a firm base to advertising industry. We people are diehard fans of movie and sports stuff, and this characteristic of consumers has invited the concept of endorsing celebrities from different fields namely movies, sports, glamour, fashion, modelling etc for different brands. With several products being launched every other day, advertisements for each one of them may go unnoticed but even then the glamour...
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...PROJECT REPORT On MARKETING STRATEGIES OF COCA COLA Submitted By – Name : Pinak Paul MANAV RACHNA INTERNATIONAL UNIVERSITY ACKNOWLEDGEMENTS I am sincerely thankful to Miss Kanupriya (Project Faculty Guide), under whose guidance I have successfully completed this project and time spent with her had been a great learning experience. I think her constant encouragement, warm responses and for filling every gap with valuable ideas has made this project successful. She made it possible for me to put all my theoretical knowledge to work out on the topic: “MARKETING STRATEGIES OF COCA COLA. A mammoth project of this nature calls for intellectual nourishment, professional help and encouragement from many people. We are highly thankful to all of them for their help and encouragement. We wish to acknowledge our great debt to all of them whose ideas and contribution influenced me to complete the project work. TABLE OF CONTENT 1. TITLE PAGE 2. ACKNOWLEDGEMENT 3. INTRODUCTION 4. INDUSTRY PROFILE 5. COMPANY PROFILE 6. PORTER'S FIVE FORCES 7. PEST ANALYSIS 8. RESEARCH OBJECTIVES & METHODOLOGY 9. REVIEW OF LITERATURE 10. PRIMARY FINDINGS & ANALYSIS 11. CONCLUSION & RECOMMENDATION 12. BIBLIOGRAPHY 13. ANNEXURE INTRODUCTION This project is focused on studying the various marketing strategies of Coca-Cola and the scenario of Indian soft drink industry in the 1990’s. Coca-Cola Co., the global soft...
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...A STUDY ON THE TUGAK FESTIVAL (FARM FROG EXOTIC DISH) OF PAMPANGA. A BASIS FOR ADVERTISING CAMPAIGN ------- A Thesis presented to the College of Humanities, Arts and Social Sciences Department of Mass Communication Pamantasan ng Lungsod ng Maynila ------- In partial fulfillment of the requirements for the degree Bachelor in Mass Communication ------- By: Vanessa Alac Renee Mae Bonifacio Eva Mhe Guzmana Aira Henson Melody Grace Christine Osorio Chapter 1 INTRODUCTION This chapter is an overview of the study on the history of the culinary tourism of Pampanga, how it was coined as the Culinary Capital of the Philippines and the different festivals they are celebrating every year. This includes the background of the study, statement of the problem, significance of the stud and scope and limitations of the study. Background of the Study Pampanga is a province of the Philippines located in Central Luzon or Region 3. City of San Fernando is the capital which surrounded by the provinces of Bataan and Zambales, Tarlac, Nueva Ecija and Bulacan. Pampanga is called as the Culinary Capital of the Philippines because the province is blessed which great cooks which are trained by the Spaniards during the colonial period. These great cooks pass their culinary expertise from generation to generation. Pampanga is very much known for its first-rate cuisines and delicacies according to culinary experts that’s why it was tagged as the Culinary...
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...Impact of Celebrity Endorsement on a Brand chillibreeze writer — Saurbh Katyal (REF: http://www.chillibreeze.com/articles/Celebrityendorsement.asp accessed on 20 August 2012) "A sign of a celebrity is that his name is often worth more than his services.” - Daniel J Boorstin INTRODUCTION The motif behind total branding may be decocted as an attempt to amalgamate diverse activities to win customer preference. Apropos to this context, the topic “Impact of celebrity endorsement on overall brand”, is a significant one. The crescendo of celebrities endorsing brands has been steadily increasing over the past years. Marketers overtly acknowledge the power of celebrities in influencing consumer-purchasing decisions. It is a ubiquitously accepted fact that celebrity endorsement can bestow special attributes upon a product that it may have lacked otherwise. But everything is not hunky-dory; celebrities are after all mere mortals made of flesh and blood like us. If a celebrity can aggrandize the merits of a brand, he or she can also exacerbate the image of a brand. If I may take the liberty of rephrasing Aristotle’s quote on anger, “Any brand can get a celebrity. That is easy. But getting a celebrity consistent with the right brand, to the right degree, at the right time, for the right purpose and in the right way... that is not easy.” Celebrity endorsements are impelled by virtue of the following motives: Instant Brand Awareness and Recall. Celebrity values define, and refresh the brand...
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...Executive Summary The primary purpose of this report is to state the marketing objectives and strategies for the extension of Café Coffee Day into the Northern Indian market. The northern sector has potential and growing demand for café retails; and through this report it would be clear as to how café coffee day should capitalize on their strengths and exploit the opportunities that lay. The general idea for the first year of extension is to build awareness and create the thrill and the excitement towards Café Coffee Day in North India; this is done with a long term view towards the venture as the first year would focus on building brand loyalty and image for the company to be able to reap the rewards from the second year onwards. The target market of the company is the age group of 15-29, consequently the medium and channels selected to market the products are those that appeal to them and is often within their reach. The other strategies, including the price, services, marketing message, and positioning is also created around the likings of this particular age group. The report would provide the details of the extension and other areas that require the attention via the action plan. And to further examine the details of the extension, the budgeting section would enlist the finances required to support the venture, and state the expected income sufficient for breaking even in the first year. From the report it is discovered that each outlet should target a minimum of 100 customers...
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...Cafe Coffee Day Executive Summary The primary purpose of this report is to state the marketing objectives and strategies for the extension of Café Coffee Day into the Northern Indian market. The northern sector has potential and growing demand for café retails; and through this report it would be clear as to how café coffee day should capitalize on their strengths and exploit the opportunities that lay. The general idea for the first year of extension is to build awareness and create the thrill and the excitement towards Café Coffee Day in North India; this is done with a long term view towards the venture as the first year would focus on building brand loyalty and image for the company to be able to reap the rewards from the second year onwards. The target market of the company is the age group of 15-29, consequently the medium and channels selected to market the products are those that appeal to them and is often within their reach. The other strategies, including the price, services, marketing message, and positioning is also created around the likings of this particular age group. The report would provide the details of the extension and other areas that require the attention via the action plan. And to further examine the details of the extension, the budgeting section would enlist the finances required to support the venture, and state the expected income sufficient for breaking even in the first year. From the report it is discovered that each outlet should target a minimum...
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...MailOnline - Sports website of the year Home U.K. U.S. News Sport TV&Showbiz Femail Health Science Money Video Coffee Break Travel Fashion Finder Football Transfer News Cricket F1 Boxing Tennis Rugby Union Rugby League Golf Racing More Sports Fantasy Football Headlines Login DailyMail Tuesday, Aug 12th 2014 4PM 12°C 7PM 11°C 5-Day Forecast SuperBale! Bulked-up Real Madrid star eyes more glory ahead of his homecoming at Cardiff, the city where it all began 25 years ago LONDON, ENGLAND - JANUARY 19: Samuel Eto'o of Chelsea celebrates after scoring his team's third goal and completing his hat trick during the Barclays Premier League match between Chelsea and Manchester United at Stamford Bridge on January 19, 2014 in London, England. (Photo by Mike Hewitt/Getty Images)Liverpool consider shock swoop for former Chelsea star Eto'o as Rodgers looks to bolster striking options REVEALED: Find out who is the Premier League's most popular player when it comes down to shirt sales Man United BAN supporters from bringing in iPads and tablets into Old Trafford ahead of the new season FA facing new Wembley low with just 10,000 tickets sold for Norway friendly Khedira is NOT for sale: Ancelotti insists midfielder is going nowhere as Arsenal and Co are dealt transfer blow Drogba could miss the start of the season after picking up ankle injury Football - Tottenham Hotspur v FC Schalke 04 - Pre Season Friendly - White Hart Lane - 14/15 - 9/8/14 Tottenham Hotspur...
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