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Apple public relation plan

Message Statement Apple public relations plan Chuey, Jaime, Char, Ellen Executive Summary This public relation plan is to inform and influence the public about the new iPhone 6 with using the features of the new phone as a starting point. The primary customers are known as the current and loyal customers. Apple’s employees and management are the face of the company to the public so the training will be key to keeping the key keeping the plan moving ahead. The main objective of this plan is assist in the public to take action in buying, informing others, and overall to get to know the new iPhone 6. The strategy is to always keep the right information of the new iPhone 6 going out to the public, by keeping the information positive, upbeat, and truthful. The actions and feelings we intend see doing and after the plan is excitement and eagerness to obtain the new iPhone 6. Communication Process Identifying Publics

Customers
The primary customers for Apple are current Apple customers, techies, business professional, iOS software users, brand awareness customers, Apple culture customers, satisfied customers, and high performance tech customers. The secondary customers are anyone in the market for a new phone, wants a company that is loyalty to customers, and customers that want a product with quality.

Producers and Partnerships
Apple has 156 companies that produce their products for their customers, with many of them being located outside the United States (Tsukayama, 2012). Some of the more know manufactures are Intel for the chips, NOR flash chips for the operating system, Samsung for the video processor IC, with Sharp and Sanyo for the display of the phone (Texyt Staff, 2007). Informing the producers and partnerships of our upcoming plans will increase the understanding of what needs to be done before release of Apple’s new

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