...Critical Analysis of the Most Popular Search Engines Name: Tutor: Course: Date: The search engine technology has scaled up by a large margin to keep up with the development of the web in the past decade. Presently, Search engines are the most popular and significant tools offered by the World Wide Web. The vast and extensive information present on the Internet can be accessed with the aid of these tools. More descriptively, search engines can be described as computer programs that perform searches of the documents on the Internet that contain the words or phrase that are of interest to the users. Many search engines of varying types and forms are developed and made available to the web every day. A notable majority of these tools provide reviews of websites in addition to search for keywords. Presently, Google and Yahoo are the most popular search engines available on the web. The internet search engines were created to simple the problem associated with obtaining the relevant results from a simple search query. From their onset, search engines have developed into the most successful applications present on the web today according to recent research. Search engines are categorized as either crawler-based, human-powered or hybrid. Of the three types, crawler-based engines are the most popular. The engines work by application of special software mechanisms popularly known as crawlers, or preferably spiders. Crawler software tools sift through the various WebPages following...
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...Service operations Case Study: Google Search Table of Contents Executive Summary 3 1. Introduction 4 2. Overview 6 3. Service Analysis 7 Four V’s Analysis 7 Service Transaction Analysis 9 Process Design and Outcome from customer point of view 11 Customer Role in Google Search 11 IP Matrix: 12 Perceived User Value 13 Conclusion 14 4. Issues and Recommendations 15 Service Inventory in Google Search 15 Privacy 17 Google versus the rest of the tech world 19 Dominance of Regional search Engines over Google 20 Conclusion 21 5. Conclusion 22 Bibliography 23 Appendix 25 List of Tables Table 1: Service Transaction Analysis of Google Search 10 Table 2: Outcome of Google Search from customer point of view 11 Table 3: Process of Google Search from customer point of view 11 Table 4: Customer Role analysis in Google Search service 12 List of Figures Figure 1: Methodology of the report 5 Figure 2: Process Map for Google search operation 6 Figure 3: Transformation of input to output in Google Search 7 Figure 4: Four V Analysis of Google Search service 8 Figure 5: Classification of processes according to volume and variety 9 Figure 6: Importance Performance Matrix for Google Search service 13 Figure 7: Perceived User Value Graph of Google and competitor search services 14 Figure 8: Service Inventory produced during the Google Search process 16 Figure 9: Graph comparing visitors to Google and Facebook 2008-11 19 Executive...
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...be crucial to the continuing process but yet beneficial for the community and profitable for the business organisation. In this modern history of computer age, the development and launching of GOOGLE search engine made a huge impact in every individual and to the community on all aspects of life. It was created to organise the world’s information and to make it universally and useful. Its goal is also to preserve history and making it available to everyone. Internet entrepreneur and computer scientist Larry Page teamed up with grad school buddy Sergey Brin to launch this search engine in 1998. Larry Page is the current CEO of Google and leading one of the most innovative and successful companies in the world, perhaps in history. Sergey Brin is the multi-billionaire co-founder of Google who has been involved with some of the company’s most innovative technologies including Google Glass, and Google’s self-driving cars. (www.startupguide.com , “Creating a Better World Through Entrepreneurship,”) (www.entrepreneur.com) As a research project at Stanford University, Page and Brin created a search engine that listed results according to the popularity of the pages, after concluding that the most popular result would be the most useful. They called this search engine “Google” after the mathematical term “googol”, which refers to the No. 1 followed by 100 zeros, to reflect their mission to organise the immense amount of information available on...
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...CS113: Academic Strategies for the Business Professional Unit 6 Critical Thinking and Research Assignment Full Name: Two-digit Section #: Instructions: Download this document to your computer before filling it out. Save using “Save As” and add your name to the front removing the phrase “YourName.” All of the gray boxes below should be appropriately filled in and the document saved again before submitting to the Unit 6 Dropbox. Please read through the following comments carefully to see why we are focusing on critical thinking and online research. Make sure to pay special attention to the two comments in highlighted in red: “The World Wide Web can be a great place to accomplish research on many topics. But putting documents or pages on the web is easy, cheap, or free, unregulated, and unmonitored (at least in the USA). There is a famous Steiner cartoon published in the New Yorker (July 5, 1993) with two dogs sitting before a terminal looking at a computer screen; one says to the other ‘On the Internet, nobody knows you're a dog.’ The great wealth that the Internet has brought to so much of society is the ability for people to express themselves, find one another, exchange ideas, discover possible peers worldwide they never would have otherwise met, and, through hypertext links in web pages, suggest so many other people's ideas and personalities to anyone who comes and clicks. There are some real "dogs" out there, but there's also great treasure. Therein...
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...Kharagpur MIS Term Paper The Future of Web Search Submitted To: Submitted By: Dr. Prithwis Mukerjee Amod Kumar Gupta 10BM60007 Abstract The internet was made available for public use in the mid 1990s.Since then it has changed our life in a way few other things have been able to, in the past. The internet consists of nearly 487bn gigabytes (GB) of data. A search engine helps us find what we want in this endless sea of data. It is up to the search engine to prevent us from getting lost. So search engines are becoming increasingly important in the internet world. This paper will cover the current search engine technologies, problems with the current technology and the improvements to build better web search engines. Introduction The number of internet users are around 1.97 billion as of 30 June 2010. It is incorporated in virtually all aspect of modern human life. The Internet consists of a vast range of information resources and services. Buried in which lies information of interest . The trick is to find it. This is where search engines play a critical role. A web search engine is designed to search for information, resulting in the generation of a list of results. The result will consist of web pages, images, video and other types of files. Archie was one of the first search engines.. It was created in 1990 by Alan Emtage, Bill Heelan...
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...MSC459 Web Usability Project on Basic Bank Submitted to: Syed Mahmudur Rahman Submitted by: G3 * Sabby Zaman - ID# 11104101 * Moeen Ul Karim - ID# 10304109 Table of Contents Phase 1: Introduction 5 Phase 2: Web Usability 5 2.1 Web Usability and Basic bank 6 2.2 Impact 8 2.3 Key Technicalities to Get On the Boat 9 Phase 3: Meta Analysis of Basic Bank 13 Phase 4: BasicBanklimited.com SEO Summary 16 Phase 4: Online Competitors 19 Phase 5: Basic Bank Analysis in a Nutshell 21 BasicBanklimited.com SEO Analysis 21 Architecture 21 Content 21 Links 22 Social Media 23 Trust 23 Phase 6: Recommendations 24 Recommendation Based on Meta Analysis 25 Phase 7: Review Mechanism 26 Phase 8: Conclusion 27 References 28 Appendix 29 Acknowledgement We would like to thank our lecturer Syed Mahmudur Rahman for facilitating us in our course Web Usability, and giving us continuous guidelines that has enabled us to accomplish this feat. It is with his guidance that we have been able to comply with our analysis of the web site and have learnt a lot in the process. Executive Summary This report is to indicate what the web site is about, how and where it may generate revenue for the banks and the obstacles it would have to overcome in order to achieve the feat. Key important technicalities along with competitor’s performance have been shared in the report which shows the lacking Basic Bank (a state owned Bank) possess. The objective of this report was to simply aim at...
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...segment of their customers, (2) how to channel their product development resource, (3) reduce the churn rate with a new pricing strategy and (4) determine to use inbound marketing or outbound marketing or mix of both. Hubspot Analysis: Hubspot has a unique software tool that enabled its customers to market their products and services like Search Engine Optimization (SEO), Social Media, Blogs, Podcasts and social networking websites like Twitter, Facebook. Hubspot became popular for its inbound marketing strategies that pulled prospective customers toward a business. The software tools that it offered were also created also based on the same principle of inbound marketing. Hubspot provides three type of services: (1) content design, (2) Exposure optimization and (3) Lead tracking and Intelligence. In the Content design, Hubspot offer predesigned templates to companies build their own website. Exposure optimization consist of Search Engine Optimization (SEO) tools and Link grader, which helps customer website identifiable via search engines. Lead tracking which offers marketing intelligence analytics. Hubspot is one of the leaders among companies that offer CMS tools to customers to facilitate ‘customer funnel’. Hubspot’s customer funnel describes the critical processes that firms undertook to attract prospective customers to their business. Evaluate those prospects to determine which one has the highest probability of converting to potential customers and finish the sale. It is...
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...Analysis of standard chartered bank internet base and upcoming 3-year movements 1. Introduction Standard Chartered Bank Limited (SCBL) online banking can manages your account anytime wherever you are. It provides different banking services in terms of financial transactions, cost-effective, user friendly and green transactions. This report presents the detailed analysis of online banking as well as future strategic actions. It describes how online banking provides business and personal banking services worldwide. Now let‘s me to introduce the history first. 2. Background In line with standard chartered website, was established in 1969(SCBL2012A). SCBL comes from two original banks.it is The Chartered Bank of India ,Australia and china & The Standard Bank of British south Africa. The history of standard chartered in Hong Kong dates back to 1859. It is one of the SAR’s three note-issuing banks. In 2000; SCB purchased Grindlays Bank from ANZ bank & start to focus Asia market. SCB thought to purchase another small bank to be a large bank in the world. SCB offers a wide range of banking and financial products and services including personal banking, private banking, small and medium enterprises banking and wholesale banking activities to satisfy different target customer. SCBL operates as a licensed bank in Hong Kong on1 July 2004. It is over 150years in Hong Kong. SCBL want to be the best international bank in...
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...QRT 2 E-Business Task 2 Online Business Expansion Proposal for The Children’s Hour Western Governors University Introduction The Children’s Hour is an upscale fashion boutique specializing in unique women and children’s clothing, accessories, shoes and gifts. It has been in business for 30 years and in 2008, growth prompted a move to a larger location. The store has been very successful without a strong online presence, making online expansion an attractive and low-cost way to increase sales of its already popular merchandise. This online expansion proposal outlines a viable storefront solution, strategies for search engine optimization, international considerations, and customer relationship management in the online environment. Storefront Solution A dynamic, easy-to-use storefront is critical for online expansion because it provides the portal through which internet customers will browse and shop at The Children’s Hour. We have selected Quick Shopping Cart by Go Daddy as our e-commerce vendor. They offer a premium plan at an annual cost of $299.88. This plan is beneficial for The Children’s Hour because it allows for an unlimited number of products with up to 10 images per product, and also provides a free domain for hosting the store website with a guaranteed 99.9% uptime (GoDaddy, 2014). This benefits customers by avoiding frustrating technical problems that could cause them to abort a transaction. It also benefits The Children’s Hour because technical problems on...
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...posts or user information. MS SQL is the most popular type of database on Windows servers. It is not free but it has many advanced features that make it suitable for businesses. What is MS SQL capable of? In basic terms, an MS SQL database is capable of storing any type of that you want. It will let you quickly store and retrieve information and multiple web site visitors can use it at one time. You will use SQL statements to accomplish all of this. In more technical terms, most versions of MS SQL have the following features: • Buffer management • Logging and Transaction • Concurrency and locking • Replication services • Analysis services • Notification services • Integration services • Full text search service • Stored procedures • Triggers • Views • Sub-SELECTs (i.e. nested SELECTs) What is MS SQL used for? MS SQL is the database of choice for web applications on a Windows platform (using .NET or ASP). These languages make is extremely easy to connect to a MS SQL database. It is also used for many popular content management systems and other scripts. Learn more about what is MS SQL on its official website. They have comprehensive learning material. You should also check out the SQL tutorial on W3Schools and some articles on the SQL Community Server blog. If you are looking for a web host that supports MS SQL, look at our comparison of the best MS SQL Web Hosting or try our web hosting wizard which will give you more search options. 2. PostgreSQL What is...
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...is used by users and its use for online shopping. It serves as a best article for all the readers across the globe. Keywords: E-Retailing,E-tailing, E-Commerce, Online Store, Retail, E-Business. 1. INTRODUCTION E-Commerce is a huge domain on conducting business over internet and e-retailing is part of it. When we discuss on digitally / Internet enabled commercial transactions between organizations and individuals using latest web technologies as per the policies of the Organization it takes the form of e-business. Nowadays, 'e' is gaining momentum and most of the things if not everything is getting digitally enabled. Thus, it becomes very important to clearly understand different types of commerce or business commonly called as e-Commerce. There are mainly five types of e-commerce models 1. Business to Consumer (B2C) This model involves organizations as business houses and consumers and customers. This is the most...
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...and local competitors such as Baidu in China. After analyzing, it will finally provide some suggestions for Google to secure the dominance in these countries and gives a conclusion. To some extent, the minority is concerned about how a search engine works and makes money, which actually plays an important role in the process of operating a search engine corporation like Google. It is obviously that a search engine depends on “search”. Google used Pagerank technology to reveal results by not only looking for keywords inside webpages, but also estimating the value of a search result based on the number and popularity of other sites that linked to the page. There are no hand-editing of the outcomes for the reason that the search results. In addition, Google is dissatisfied with the status quo. It keeps perfecting its technique to make the search result more accurate and relevant. It is a prevailing phenomenon that most search engine is running the paid inclusion pattern, but Google is an exception. But then again, Google is not a charity organization only offering people all the resources after all. It needs to make money. For this reason, in 2000, Google offered advertisers the conference to place ads on its websites targeted to the users’ search issues depending on its direct sales force. It seems like a beneficial part that the language in Europe is complex and Europe is a culture platter. Actually Europe’s diversity can play toward...
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...targeting and positioning. 3. Describe a company’s marketing mix. 4. Appreciate how businesses can promote products on limited budget 5. Demonstrate effective writing skills. Course Concepts 1. SWOT analysis (Chapter 3) 2. Marketing targeting strategies (Chapter 7) 3. Positioning (Chapter 7) 4. Value proposition (Chapter 7) 5. Levels of product (Chapter 8) 6. Product lifecycle (Chapter 9) 7. Customer perception of price (Chapter 10) 8. Distribution strategies (Chapter 12) 9. Use of social media (preview Chapter 14) Overview You might know OXO for its well-designed, ergonomic kitchen gadgets. But OXO’s expertise at creating hand-held tools that look great and work well has led it to expand into products for bathrooms, garages, offices, babies’ rooms, and even medicine cabinets. In the past, this award-winning manufacturer has managed to move its products into almost every home in the United States by relying on a consistent and in some cases non-traditional marketing strategy. But in a highly competitive and turbulent market, OXO has focused on evaluating and modifying its marketing strategy in order to grow the brand. This video demonstrates how OXO is using strategic planning to ensure that its marketing strategy results in the best marketing mix for the best and most profitable customers. The video will also demonstrate how OXO is using social media in its promotion mix. Your Task You will be demonstrating that you understand the above-noted course concepts...
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...A Thesis paper on CURRENT TRENDS in ONLINE MARKETING IN BANGLADESH Prepared by Rokibul Hasan Reg No. 101-131-001 M. Sc. in MIS Supervised by Ahsan Habib Assitant Professor & Head in Charge Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh Trends in Online Marketing in Bangladesh [pic] A thesis submitted by Rokibul Hasan The undersigned here by certify that they have read and recommend to the controller of Examination for acceptance of the thesis entitled- Trends in online marketing in Bangladesh by Rokibul Hasan, ID: 101-131-001. I t has been defended in front of the following members of the thesis committe on 7th July 2012. The members have accepted this thesis as the partial fulfillment of the requirement for the degree of Masters of Science in Management Information Systems. _________________________________ Ahsan Habib Chairman Assitant Professor & Head in Charge Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh _________________________________ Fuad Ahmed Member Assitant Professor Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh...
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...When a web page shows a different ad at the top of the page each time it is viewed by a new person, or when the web page is refreshed. Ad Tracking: A method used to check how many hits or clicks an ad receives. It is a useful tool for discovering where the most revenue comes from, and how to better personalize ads to reach more customers, and encourage more new customers. Adsense: Google's pay-per-click, context-relevant program available to blog and web publishers as a way to create revenue. Adwords: Google’s pay-per-click advertiser program. Affiliate Program: A program where other people known as affiliates agree to advertise for the sponsor's site. In return, they receive commission or residual payment. Aggregation: Gathering information from multiple web sites, typically via RSS. Aggregation lets web sites remix the information from multiple web sites, for example by republishing all the news related to a particular keyword. Aggregator: A web-based tool or desktop application that collects syndicated content. AIDA: Acronym for Attention, Interest, Desire, and Action. AJAX (Asynchronous Java Script and XML): An acronym representing a way to create real-time Web applications. Alexa: A lesser known search engine, Alexa has a free toolbar that allows users to see traffic data and other important information. Analytics: Any...
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