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Critical Analysis

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1. I would have absolutely told Tim to go for it! Though I may ultimately become envious, I enjoy seeing my friends and other people succeed. I encourage all my children to go after their dreams. I have dreams of my own and have received very positive feedback from several personal and business friends. I hold back for one reason, I don’t have any support from my spouse. To her, it’s a foolish and vain ambition. So with my entrepreneurial needs lying dormant, I encourage everyone I meet to go for it! My father is an attorney and his father was a cattle rancher. As I was growing up in the home, my father shared with me a dream he had, but he never fulfilled that dream. He didn’t go for it! His dream was to own and operate a premium cycling shop in Salt Lake City. At the time, back in the 1980’s there was Fishers in Sugarhouse and a few, less premium, shops scattered about the valley. Today, there are dozens of successful, independent, premium cycling shops along the Wasatch Front. My father saw the vision and had the passion, but did not go for it. I have a great friend and tax client named Steve Savage. We both worked at Datamark together. At the time of his employment at Datamark, he was their lead account manager over their largest client, Corinthian Colleges. Steve and I both left the company around the same time. Both of us took positions with other firms. As we would meet occasionally for lunch we would discuss our individual entrepreneurial dreams. Steve had mastered the online lead generation business at Datamark and was now building a multi-million dollar revenue department for his new employer. Steve wondered why he was building this for someone else when he held all the knowledge capital for the business. I told him to “go for it!” Steve had the support of his wife. He had identified a small A-team from his network and launched Lead Amp Inc. in May of 2011. Securing a small SBA loan and marshalling resources he has put together a value –add offering and has landed clients of which American Family Insurance is one of them. Steve has since thanked me for my integral encouragement to help him make the leap.

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