...Higher National Diploma in Business (Marketing) Unit Title and Number: Advertising and Promotion in Business (Unit 18) QFC Level: 4 Unit Code: J/601/1000 Credit value: 15 credits Module Tutor: Mehedi Khan Email: m.khan@mrcollege.ac.uk Date Set: 23rd September 2014 Name: …………………………………………. Registration Number: …………………………………………… Date: …………………………………………… Is this a First Submission or Second Submission ? Word Count (max.5000) Turnitin Score Complete and copy this page and add it as the front sheet to your online submission [pic] Part 2 Assignment Brief Programme: BTEC Higher National Diploma (HND) in Business Marketing Unit Title and Number: Advertising and Promotion in Business (Unit 18) QFC Level: 4 Unit Code: J/601/1000 Credit value: 15 credits Module Tutor: Mehedi Khan Email: m.khan@mrcollege.ac.uk Date Set: Starts: 23 September 2014, Ends: 5 December 2014 Distribution Date : 30.09.2014. LO1 Submission Date : 21.10.2014 (for formative feedback) LO2 & LO3 Submission Date : 10.11.2014 (for formative feedback) LO4 Submission Date : 18.11.2014 (for formative feedback) Final Submission Date (Full Assignment): 5th December 2014 The effective use of advertising and promotion is a fundamental requirement for any business seeking to succeed in the modern business world. As they progress through...
Words: 2992 - Pages: 12
...Havering College of Further & Higher Education UNIT 4 MARKETING PRINCIPLES (F/601/0556) QCF LEVEL 4: BTEC HIGHER NATIONAL ASSIGNMENT BRIEF Assessment title: | Marketing Principles | | Lecturer: | JON BENNETT | Issued date:Submission date: Task One byTask Two byTask Three byTask Four by | FINAL SUBMISSION OF ALL TASKS 20TH JANUARY 2015STUDENTS ARE ABLE TO SUBMIT DIFFERENT TASKS AS AN INTERIM ASSESSMENT TO GAIN FEEDBACK PRIOR TO FINAL SUBMISSION.ONLY WITH EXCEPTIONAL CIRCUMSTANCES WILL WORK BE ALLOWED TO BE LATE. | Learning Outcomes | LO1 Understand the concept and process of marketingLO2 Be able to use the concepts of segmentation, targeting and positioningLO3 Understand the individual elements of the extended marketing mixLO4 Be able to use the marketing mix in different contexts | IntroductionThis is a broad-based unit which gives learners the opportunity to apply the key principles of marketing. Firstly, the unit looks at the definitions of marketing, and what is meant by a marketing orientation and the marketing process.Next, learners consider the use of environmental analysis in marketing and to carry out their own analyses at both macro and micro levels. They will also investigate the importance of market segmentation and how this leads to the identification and full specification of target groups. Learners then consider buyer behaviour and positioning. The unit looks at the main elements of both the original and the extended marketing mix. This...
Words: 1428 - Pages: 6
...I want to gain marketing insights and learn about new marketing strategies from a data-driven company. I think marketing and strategy is an integral part of any business today, so it takes everything from the scratch to execution, without a marketing strategy, a product can never be a success. Also during my undergrad studies, I came across a course known as entrepreneurship management, which generated a spark in me to learn more about marketing management and strategy. Although having a limited internship experience in data driven marketing, it would be a great opportunity for me to learn something about strategies for different customer segments and analysis of various markets through the marketing courses in my MBA curriculum and apply it to real life situations. STEP II My dream industry would be a company which is dealing in data driven marketing strategies in the sectors of health care consulting and energy auditing. To be precise, I want a job in a data driven marketing industry. STEP III: The job titles for which I would be eligible after I graduate from IIT Stuart school of Business as an MBA in Marketing and Business Analytics would be-: * Marketing/ Marketing Research Analyst * Business Development Executive * Marketing sales Representative * Marketing Account Executive * Business Analyst All these job titles match up my field of interest i.e. marketing. Also When I visited networking events, specifically the ‘Microsoft mixer’ event, I...
Words: 778 - Pages: 4
...|Application: Module 5 Individual Case Study | |To access any of the following case studies, refer to the course text, International Business: Competing in the Global Marketplace 7th Edition, | |page 148, or 197, or 303. | |To prepare for this assignment, select and read one of the following case studies: | |Google in China (7th ed., p. 148). | |Trade in Information technology and U.S. Economic Growth (7th ed., p. 197). | |NAFTA and the U.S. Textile Industry (7th ed., p. 303). | |You are required to produce a case study analysis based on the assigned case study. The analysis should be 1,000–1,200 words (3–4 double-spaced | |pages). The paper is to follow APA style and formatting. | |Submit your assignment by Day 7 of Module 6. | |Content...
Words: 253 - Pages: 2
...read, the author elucidates diversified scientific, mathematic and upper level management methods. He identifies the problems as intrinsic constraints which are limiting people minds from moving forward and thinking out of the box. For instance, many businesses wasted labor hours and cost for studies and project reviews when the data is not applicable. Alex engages his team to list questions concerning daily operations, procedures and in some cases abandoned company policies. i.e., he replaced outdated methods with robot which required less overall labor hours but was costly. If the robot ran side by side with the old methods, the production could increase to almost double. The author embraces the magnitude of continues process improvement method for management processes in all different forms of businesses by relating scientific methods such as bottleneck “Theory of Constraints” to improve management processes, “Socratic Method” to lead people to the solution of future problems, and “Evaporating Cloud” to think laterally hence out of the box while utilizing available resources. I learned from the author that management is science which can solve problems with logical and scientific methods rather than relying only on explicit experience. An example from actual business news, the sustainable success of Toyota Motor Company’s management that applies “Kizen” method (in Japanese means continues process improvement) and it is integral part of the company’s...
Words: 1420 - Pages: 6
...China," and respond to the discussion questions below. 1. For Google in 2005, from a business perspective, what are the arguments for and against entering China? 2. From an ethical perspective, what are the arguments for and against entering China? 3. If Google decides to enter China, how can it do so while mitigating adverse ethical impacts? In answering this question, please formulate possible options and evaluate their strengths and weaknesses. 4. What do you think Google should do, and why? Subject Matter—6 POINTS • Key elements of the case study covered • All three questions are answered • Content is comprehensive/accurate/persuasive • Displays an understanding of relevant theory • Major points supported by specific details/examples • Research is adequate/timely • Writer has gone beyond textbook for resources Critical Thinking—6 POINTS • Writer compares/contrasts/integrates theory/subject matter with work environment/experience • At an appropriate level, the writer analyzes and synthesizes theory/practice to develop new ideas and ways of conceptualizing and performing Format—4 POINTS • Citations/reference page follow guidelines • Properly cites ideas/info from other sources • Paper is laid out effectively--uses, headings, questions and answers and/or other reader-friendly tools • Responses are neat/show attention to detail • Assignment meets the 1000-word minimum • Assignment is formatted correctly using APA style Grammar/Punctuation/Spelling—2...
Words: 280 - Pages: 2
...x OLC EUROPE UNIT 4 MARKETING PRINCIPLES QCF LEVEL 5: BTEC HIGHER NATIONAL ASSIGNMENT Assessment title: Marketing Principles Lecturer: Issued date: Submission date: Task One Task Two Task Three Task Four Learning Outcomes LO1 Understand the concept and process of marketing LO2 Be able to use the concepts of segmentation, targeting and positioning LO3 Understand the individual elements of the extended marketing mix LO4 Be able to use the marketing mix in different contexts Introduction This is a broad-based unit which gives learners the opportunity to apply the key principles of marketing. Firstly, the unit looks at the definitions of marketing, and what is meant by a marketing orientation and the marketing process. Next, learners consider the use of environmental analysis in marketing and to carry out their own analyses at both macro and micro levels. They will also investigate the importance of market segmentation and how this leads to the identification and full specification of target groups. Learners then consider buyer behaviour and positioning.The unit looks at the main elements of both the original and the extended marketing mix. This includes an introduction to the concept of the product life cycle, new product development, pricing strategies, distribution options and the promotion mix. Finally, learners will develop their own marketing mixes to meet the needs of different target groups. This...
Words: 1436 - Pages: 6
...Business Venture BUS 603 What is the business? (What is the product or service?) As a teacher, my dream business is a privately owned charter school. In south Florida were I currently live, charter schools a growing and very profitable. In Miami-Dade County Charter has become a trend. The District has approved over twenty schools in the last three years. I believe this trend is just getting started and has not peaked yet. This business is one of the Entrepreneurial trends stated by Kathleen Allen. “The leading trends at the time are women-and minority-owned businesses, social responsibility, the Internet and new media, and globalization” (Allen, pg. 19). This Charter school will specialize in Law Enforcement and have a unique advantage over other schools. The Miami-Dade Charter School trusts that the supporting of change relies on the formation of a learning community were everyone has something to learn and substance to teach. The mission of the school is to develop in all kids the love of learning, and aptitude to cherish family members, friends, and the ability to engage in critical thinking, and to demonstrate widespread mastery of the academic building blocks necessary for a successful future. Who are your customers? The proposed school would serve high...
Words: 583 - Pages: 3
...2010/12/03 The Global Innovation 1000: How the To… Home Magazine About Store Log In / Register Business Literature Financ e Global Perspec tive Innovation Marketing, Media & Sales Operations & Manufac turing Organizations & People Rec ent Researc h Strategy & Leadership Sustainability Thought Leaders ARTICLE TOOLS Auto, Airlines & Transport Consumer Produc ts Energy Healthc are Tec hnology MOST READ MOST E-MAILED adv ertisement strategy+business on Facebook Like Chinmay Sohoni and 15,215 others like this. SHA RE PDF E-MA IL R EPR IN TS PRIN T 1. Current s+b Issue 2. The Power of the Post-recession … Best Business Books 2010 15 Y ears, 50 Classics The Global Innovation 1000: How … Best Business Books 2010: Innova… 3. 4. 5. Sign up for free s+b email new sletters Subsc ribe to s+b Advertise in s+b ONLINE INNOVATION PROFILER For a new assessment tool from Booz & Company, designed to help evaluate your company’s R&D strategy and the capabilities required, visit: www.booz.com/innovation-profiler. RESOURCES Barry Jaruzelski and Kevin Dehoff, “Profits Down, Spending Steady: The Global Innovation 1000,” s+b, Winter 2009: Last year’s study showed that most companies were sticking with their innovation programs in the early stages of the recession — and many were boosting spending to compete in the upturn. Barry Jaruzelski and Kevin Dehoff, “Beyond Borders: The Global Innovation 1000,” s+b, Winter 2008: This study revealed for...
Words: 8197 - Pages: 33
...BUSI620-Global Economic Environment Critical Thinking Questions 6 Questions for Critical Thinking 6 Chapter 12: A. Discussion Questions: 7, 11, and 13. 7. Quantity discounts are not a form of price discrimination because the firm saves on handling large orders. True or False? Explain True, quantity discounts are not a form of price discrimination because the firm saves on handling large orders (Salvatore, 2012, p. 492). Large orders can be shipped at a lesser price compared to smaller orders, saving on shipping cost. There are many companies that reduce the price of the product if the company buys in bulk. In addition, larger orders cost less than smaller orders when dealing with production. For example, if a manufacturing wanted to make only 5 items the time spent on making that smaller order would take just as much time to do a larger order. 11. How is the transfer price of an intermediate product determined when (a) there is no external market for the intermediate product (b) a perfectly competitive external market for the intermediate product exists, and (c) an imperfectly competitive external market for the intermediate product exists? (A) “When there is no external demand for the intermediate product, the production division can sell the intermediate product only internally to the marketing division of the firm, and the marketing division can purchase the intermediate product only from the production division of the firm,” (Salvatore, 2012, p. 502)...
Words: 1667 - Pages: 7
...;University of WestminsterWestminster Business School Module code and title: BKEY401 Professional CompetencesFormative Essay onIndependent Learning Student Name: Aisha Francis Student ID number: W1477552 Seminar leader name: Sumita Ketker Word Count: 805 Date: Thursday 16th October 2014 | Independent Learning; Developed through the structure of Higher Education Independent learning is a concept used within the learning of secondary and higher education. This method is used throughout an individual’s lifetime which aids those individuals to grasp different skills within using the method of independent learning. Meyer (2008) suggests that independent learning is the foundation of ‘Self – Regulated Learning’ which also suggests that each individual is to gather the understanding of what they are expected to do of their tutors and how independent learning is to assist them with their work. This method of education promotes the motivational aspect of learning and how each individual is to take on the responsibility of their knowledge intake, along with creating a clear and well thought out structure with their teachers to help improve their learning environment. Although this definition proves the importance of Independent Study a secondary source implies that independent study is something more in depth. Zimmerman and Schuck (2001) as cited in Meyer (2008) state that “Self-Regulated learning is the way in which learning learn to control their thoughts, feelings and...
Words: 962 - Pages: 4
...Starting Business Online: Innovation and E-Commerce Samuel Rhodes BUS 107 Professor Tiffany Miner 23 August, 2012 The business industry has myriad contribution on how the realm was able to tweak their preferences in their lifestyle. The huge effect of the market industry significantly pushes the people to alter their choice and be bold in their style and choices. Innovation contributed a lot to the manner in which market industry played their role in producing goods and services that will certainly capture the attention of the consumers. One of the upscale transformations in business would be in terms of adapting modern technological advances and incorporate it to the system of management. Through the course of this paper, it will be delved how starting a business will magnify the strategies of the business sectors and in the same manner, it will mull over on how to expand the business and reach the target market. “Excellence of thought and skill in thinking are real possibilities, to maximize the quality of your thinking you must learn how to become an effective critic of your thinking, and to become an effective critic of your thinking, you have to make learning about thinking a priority” (Paul and Elder, 2002, several scenarios have come to play the moment a business entity roll their company and start to drag the people to their upbeat promotional mix and strategies. Provided that someone has offered a $1000 to buy the domain name which I have established my business...
Words: 1624 - Pages: 7
...create ways to measure their progress towards these set goals. Utilizing scientific business methods to drive and sustain improvements and lower costs is what the company uses to meet and exceed the expectations of customers, shareholders and surrounding community. In 1974, Charter Med Incorporated was founded by a group of physicians and healthcare professionals that wanted to expand health coverage options for consumers. In 1977, United Healthcare Corporation was created to reorganize the company and became the parent company of Charter Med Inc. United Healthcare introduced such healthcare innovations as pharmacy/drug formularies, hospital admissions pre-certification processes, physician office software to manage and control costs, mental health/chemical dependency intermediaries (behavioral health) and insurance wrap as one feature on top of traditional HMO products. (http://www.unitedhealthgroup.com/About/History.aspx#!prettyPhoto) UnitedHealth Group's commitment to help people live healthier lives and to innovative thinking is an integral part of the company’s heritage. UnitedHealth Group traces its roots back to Dr. Paul Ellwood, the health policy guru who coined the term “health maintenance organization” in the 1960s and helped entrepreneur Richard Burke found the company in 1977. The business is based on using the best practices in medical care and the best thinking in business management to improve the health of patients while strengthening the...
Words: 1271 - Pages: 6
...[pic] School of Business Syllabus MGT/350 Version 5 Critical Thinking: Strategies in Decision Making Lou Ferracane Course Start Date: 10/26/2010 Course End Date: 11/23/2010 Campus/Learning Center: Oklahoma City Campus Please print a copy of this syllabus for handy reference. Whenever there is a question about what assignments are due, please remember this syllabus is considered the ruling document. Copyright Copyright © 2009, 2006, 2004, 2003, 2001, 2000 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Facilitator Information Lou Ferracane ferracal@email.phoenix...
Words: 6453 - Pages: 26
...creativity within a company. As a prime example, Sara Lee Food Company is an organization that has declined within the Fortune 1000 list. Currently, Sara Lee operates on a global scale offering prepackaged foods that will be consumed by retail buyers. The company is a publically held and generates over $12 Billion in annual revenue (Sara Lee 2012). A further increase in revenue will allow Sara Lee to pursue avenues of innovation that can increase profit margins and spark new growth. In this paper, our team will be exploring the internal and external driving factors that influence the innovation at Sara Lee. In addition, we will provide an overview of how these tactics can benefit the company. The information covered in this paper is important in ensuring that Sara Lee will be able to meet their organizational objectives. Sara Lee External Drives of Innovation External innovation is the comparison of a company’s own to a competitor’s product or service. The external drives of innovation within Sara Lee are frequent shopper program, website, and catering. Sara Lee has created a program for their customers where they sign up to receive news about the stores events, featured products, and sales (Sara Lee, Inc., 2011). With competitors they do not provide such access to information for frequent customers they receive preventing customers from knowing critical news the organization makes presenting. With the Sara Lee website formatted into a way not only local customers can view, but...
Words: 1209 - Pages: 5
