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Critique Paper

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Submitted By onitakenneth
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De La Salle – College of Saint Benilde
2544 Taft Avenue Malate, Manila

MARKETING
PLAN

Submitted by:
Recellyn Monique C. Bodiongan

1. EXECUTIVE SUMMARY Monde Special Cream Puffs is a delicious and crunchy melt-in-the-mouth pastry center-filled with rich delicious cream. It is a snack that would wake up your sweet tooth. They are actually a bite-sized pastry tha

The world today is highly competitive and coming up with a new product that would stand out in the market is hard. But Monde Special Cream Puffs is unique for it is a snack that would

CURRENT MARKETING SITUATION
For almost 20 years in the industry, Monde Nissin is one of Philippines leading food manufacturer and its manufacturing plant is ISO 9001-2000 certified. Monde Nissin is also a major innovator in product development. Its facilities house a brain trust, to generate and develop new ideas for new markets. The Monde Nissin Company didn’t only venture in biscuits but also in noodles.

S.W.O.T ANALYSIS
STRENGTH
* The monde special cream puffs is from a very well known corporation that has been giving the Filipino consumers high quality products and excellent service for almost 23 years that means that monde is already known in the market. * The monde special cream puff has a reasonable price.

WEAKNESS * Lack of direct contact with consumers. * Lack of p
OPPORTUNITIES
* To have another flavor that would be unique in order to gain more buyers. * The new technology and

THREATS * There is a wide range of competition that lowers the sales. * Economic slowdown * Changing costumer tastes.

OBJECTIVES AND ISSUES These are the following objectives for Monde Special Cream Puffs. To increase marketing share that would help us know the performance of our business. Also to increase revenue that would be beneficial to the company.

2.

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