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Sports management programs growing

The main purpose a Tribune staff reporter wrote this article was to inform people on the increase of sports management programs at colleges and universities. The key question the author is addressing is the importance of this program, and how it is beneficial. The most important information shared in here is students not only need to know sports and business but also have good communication and writing skills. Being an athlete does not qualify you to work in the sport management field, but understanding the business aspect of the sports also. It states in the article at Loyola, MBA students include sports management as a concentration and take three courses focused on sports choosing from sports management, marketing sports and sponsorship, sports law, global or internationals sports classes and current trends and issues in the sports industry.” When taking up this new course it presents students with learning opportunities, and teaches them decision making.
The authors most important conclusions were many organizations are saying they need specialized people to help them grow in areas of sales and marketing, promotions and sponsorships. Being able to offer more than just your love for sports but more business and accounting skills. "But there is a lot of money in the industry," Shin says adding eventually more people in the business will recognize the value of having someone with the right qualifications within the business. Shin says he realizes students with a sports focused MBA tend to wait longer to be recruited and may make less money initially, he hopes the industry doesn't make it easy for people to break into. This may hurt the industry if everyone who had an interest in sports got a chance to get in. This business particularly requires someone mentally focused on getting the job done. Not being star struck and a fan and knowing the difference between cheering with your heart and making good business decisions with your head. "We're only scratching the surface with this degree," Lambrecht says. The author makes sure he states having a degree does not necessarily mean you will make it into the industry. Connections play a big part of being accepted into the sports management industry.
The main assumption underlying the author’s thinking is stating, “there are many other jobs available including minor league teams, sports agents, marketing firms, and corporations with a sporting division including places like Disney.” Here is where I believe he is thinking logically, understanding everyone does not make it to the major league there are other positions in the sports management field one can join. The implication is placing a decent career in the big league. If one fails to take this line of reasoning seriously, the implication will be not getting into the major sports league or not making it in the minor league either. This particular field is very crucial and competitive.
The author seems to be sincere, and concerned. More interested in the fact that sports management is actually growing. Basically telling how one particular college has created this course and he also does an overview of the courses requirements and what works best. Example being when he mentioned leaders in the multibillion dollar industry once focused more on entertainment value, but now are looking more for a good business head to go along with the knowledge and passion for the sport. He is informing us on the recent changes and requirements to stand out in the eyes of the industry. The use of reasoning the author used were all good points that were justified. The opinion shared through this article is valuable to anyone fascinated with the sports industry and looking to develop a career within the field.

Citation
Tribune staff reporter, Sports management programs growing
May 06, 2010

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