Globalization has changed the lifestyle of the urban people in Bangladesh. The retail market is not only expanding but also moving towards a different dimension as the number of superstores is increasing. The numbers of superstores are increasing in our country to satisfy the demand of customers. As more and more urban people are entering to the shopping zone of superstores, customer satisfaction has been identified as a critical strategic issue in the retail industry. Understanding of what creates a satisfying customer experience becomes crucial for superstores success in attracting more customers to purchase. It is necessary for the retailers to understand the customers’ wants and needs to increase the level of their satisfaction and loyalty. Finally, effective satisfaction creates a long term relationship between the sellers and the buyers as well as increasing their loyalty through repeat purchase behavior and attitudes, all of which help retailers to increase the market share and profit. The customers’ decision on shopping behavior as well as customers’ wants and needs are sophisticated and important to the effect that retailers seek to build a stable and long-term relationship with their consumers. Thus, retailers are able to improve the customers’ satisfaction that later turns into the customers’ loyalty and finally customer retention. A business organization should fully concentrate on existing consumers, because existing customers can lead to satisfaction in which the firm stands to achieve market share and profit by creating the customers’ satisfaction and loyalty. In addition, a company’s market share and profit are motivated by the customers’ loyalty as it is a direct outcome of the customers’ satisfaction. Customer satisfaction is a direct result of quality from different