Sigrun Finnsdottir
ACCT 367-01
Prof. Poyner
4/20/13

CRM Software: Customer Relationship Management Software
Introduction to CRM Software It’s very important to a business to have good customer relationships; CRM Software’s main objectives are to attract new customers while maintaining and satisfying their current customers and trying to win back the trust of former customers. Customers are one of the most important variables for a business owner to pay attention to, when trying to create a profit. Customer Relationship Management software keeps track of customer information to help the company maintain a strong relation with the customers. Good CRM Software brings together information from all databases within a company and gives the user a holistic view of each customer; however, that’s not all that CRM Software does. It can also be used to incorporate marketing, technical support and customer service interaction in one place. Depending on what kind of level of CRM you have, it can provide you with a comprehensive view of your whole organization’s ground work such as income, order records and other key function indicators that support the most important thing; your customers (Choudhari).
Benefits of CRM Software
Having good CRM Software benefits a company in multiple ways. It helps the company learn about their customer’s interest from previous orders and what their needs and desire are. Also by following up with a previous customer, it helps a company to ensure that the customer is an ongoing customer. There is an article on the Internet that talked about specific fields of business and how CRM Software benefits them. For example it talked about how manufacturing and distribution company had a big problem within their company where they needed to find an efficient way to handle dealer requests and needed to implement a new order entry method that would