Crocs, do you know about them? Of course, yes. Most of us have already known about Crocs. Maybe we have at least a pair of Crocs at home. Why do we like to use Crocs? Is it because it’s idiosyncratic use? Or is it fashionable? For me, Crocs are very comfortable and they are also following the modern in market. What do you know about Crocs? You will answer that I know about Crocs’ products. But I guess that most of us do not about Crocs’ history. That’s why, I want to introduce about Crocs to you all.
Crocs appear in July 2002, in Boulder, Colorado. We can say that the inventors of Crocs are George Boedecker, Scott Seamans, and Duke Hanson. They decided to develop and manufacture shoes that are produced by Foam Creations, Inc. Foam Creations, Inc. produced plastic spa shoes. George and his friends developed the shoes into boating or outdoor shoes. Why were they called boating shoes? Because of it’s slip-resistant and non-marking sole. The first product of Crocs Company is Beach Model Crocs. Crocs Company introduced it’s first product in November 2002 at Florida Boat Show and sold out in two days. They provided 200 pairs of the first Crocs shoes. After selling out that day, he realized that he had something with a lot of potential.
What do crocs make from? It is made from a material named croslite. Crocs Company has already bought Foam Creations, the company that developed and produced croslite, in 2004 along with the right to the croslite material. That was the first company that has joined with Crocs. After that, Jibbitz in 2006 joined with Crocs too. Jibbitz is a company that produces shoe accessories. The accessories are very small and they are designed to pop in and out of the ventilation ports in Crocs shoes. There are many type of accessories, in the past we knew that the accessories are flat, it looks like that the accessories are sticking on the shoes. But today, we know that there are accessories that can stand up above the shoes, looks like a real character in Disney’s film that we saw when we were children. The accessories attract so many people, such as the consumers. Crocs Company continued to grow. In 2007, came to additions of Bite Footware and Ocean Minded respectively. Bite Footware is a company of golf shoes and Ocean Minded is a company of sandal manufactures. At that time, Crocs had 5.300 employee teams that developed a vast variety of shoes styles, along with the accessories. In 2007, they earned profit around 1,6 quintillion rupiah.
But in 2008, Crocs Company experienced financial loss around 1,8 quintillion rupiah. It was reported by Washington Post. They have done downsizing. Downsizing is the elimination of a significant number of employees from an organization. Crocs have eliminated around 2000 employee. It was a way to decrease the expenses of a company. The financial loss can’t be controlled by the company, not only that but also the company still had a big debt. The stock also fell until 76 percentages. The possible cause of this phenomenon is consumer’s experience that crocs are very durable. I am also using Crocs and have already experienced that Crocs won’t be damaged so easily. So, we consumers think that we do not need to buy more Crocs. So, the power of market to absorb the product decreased. In contrary, the company still produced Crocs in a large amount.
Now, I will explain what Crocs look like. Crocs are sturdy, lightweight, and slip-resistant. They are also comfortable and fashionable. They will not cause bad odor like usual shoes. They are punched with holes that can be given accessories. They cost around 300.000 for each pair. They appear in many models and many colors, from white until black. The first product of Crocs can be used both for men and women. But now, the company produced for specific user, for example the model of Crocs with wedges that are specific for women. Crocs are unique and famous for their comfort rather than their looks. Interestingly, there are equally heated opinions both in support of and against Crocs. But those who have already tried them are never disappointed. On 31st of December 2007, the company has applied to register Crocs and the Crocs logo as trademarks in over 40 jurisdictions around the world. The pictures below this paragraph show what Crocs look like (left) and Crocs’ logogram (right).

From consumer’s protection service side, after tested the product, they announced that Crocs contain Dibutylzinn and Polycyclic Aromatic Hydrocarbons. The chemical substance in Crocs can become the cause of air pollution when it was burned. If we bury these products, they will decrease the fertility of soil. But most of Crocs owner never regret to buy the product and throw them away. But there is a rule that doctors and nurses are forbidden to wear Crocs at hospital. Crocs can cause electrostatics and it is very dangerous at Intensive Care Unit (ICU). That’s all about Crocs that I can tell you. If you have not felt satisfied, you can find other articles about Crocs in Internet.
Sources:
http://www.crocs.web.id/index.php http://en.wikipedia.org/wiki/Crocs http://gugling.com/pabrik-sandal-crocs-terancam-bangkrut.html