...International Marketing MKT 466- Country Paper Switzerland Including Sunglass Campaign Presented by: Eileen D. Klingsiek Fall Semester 2009/2010 International Marketing MKT466 Country Paper- Switzerland 1.0 Introduction 2.0 Background 2.1 History 2.2 Geography 2.2.1 The three main regions 2.3 Climate 2.4 Demographics 2.5 Religion 2.6 Culture 2.7 Infrastructure and Environment 2.8 Education 2.9 Politics 2.10 Foreign Relations and International Institutions 3.0 Hofstede’s Cultural Model 3.1 Individualism/ Collectivism 3.2 Uncertainty Avoidance 3.3 Power Distance 3.4 Masculinity/ Femininity 4.0 Sunglass Campaign 4.1 4.2 Lifestyle & Leisure 4.3 Climate 4.4 Infrastructure 4.5 Product Price Range 4.6 Product Positioning 4.7 ` Potential Market/ Target Market Media Strategy 5.0 Conclusion 6.0 Personal Reflection 7.0 Work 2|Page International Marketing MKT466 Country Paper- Switzerland Introduction Every Marketing campaign starts with devising the “4 – Ps,” price, product, promotion and distribution. Being successful in business in the international sector understands and adapts to one individual idea: culture. Culture is the most influential uncontrollable environmental force in international marketing (Cateora and Graham, 2007). Due to the fact that the world is ethnically diverse and each ethnicity holds their own traditions, a...
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...major change in our lives. He was involved in cross country in high school and unfortunately he was unable to participate his senior year in his favorite sport. We had to make many adjustments and decisions as we went through this journey. His journey included his wheelchair, several pairs of crutches, his cane and his prosthetic leg, and now he walks unaided. Through my brothers story it has showed to me and many people around him how much we take for granted. Just by having a leg removed can change so much in your life. Also you never understand how important something is to you until it is really gone. By seeing how much one person can do in just 3 years I have been inspired to research about amputees and people with disabilities. In this paper I will be looking at other ways people have lost their limbs and how much everything has improved historically. Every amputee has a different story on how they lost their limb including cancer, accidents, disease, or diabetes. {VISUAL AID} The website limbs4life had many inspirational stories about how some people lost their limbs. One story that really caught my attention was about Scott Reardon, age 12. Scott was working on his farm when his shoelace got stuck in the tractor causing him to have his right leg amputated right below the knee. Before his accident he was involved in sports and was into water skiing. Because of the support he had from his family Scott was skiing 6 months after his surgery. Scott has now competed...
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...BUSINESS RESEARCH METHODOLOGIES RESEARCH ON SMART MARKETING STRATEGY OF RED BULL AND HOW THE COMPANY MAINTAIN ITS LEADING POSITION IN ENERGY DRINK INDUSTRY TABLE OF CONTENTS I. ABSTRACT 4 II. INTRODUCTION 4 III. BACKGROUND OF RED BULL 5 IV. LITERATURE REVIEW……………………………………..….6-7 V. RESEARCH OBJECTIVES…………………………………………8 VI. RESEARCH QUESTIONS……………………………………………………………8 VII. RESEARCH METHODOLOGY…………………………………………………9-12 VIII. ETHICAL CONSIDERATION………………………………...…13 IX. LIMITATIONS……………………………………………………….13 X. CONCLUSION 13 XI. REFERENCE 14-15 I. ABSTRACT The marketing and advertising techniques revolution in the late of 1980s enabled Red Bull to create successfully an “energy drink” market. Today, when the market becomes more and more diverse as well as expanding with over 220 competitors, Red Bull may face to loss in overall global market share. However, Red Bull has reasons to feel optimistic with its strategic business and marketing plans. II. INTRODUCTION The global Functional Drinks market was reported to be worth $26.9 billion in the year of 2008. It is fairly new and continues developing; the market is forecasted to increase by over 64% to reach the value of $44.3 billion, said Datamonitor PLC (2008), cover different categories such as Energy, Nutrition etc. Being regarded as the largest brand in energy drink sector, Red Bull® was holding 29% global market share in 2008 (Datamonitor PLC, 2008) and has been successful...
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...ADRA AC&H AC&H H&S ADRA HA HA H&S OI REC NAT NAT OI VOC VOC SGO&H REC SGO&H pathfinder honor book 2014 revision general conference youth ministries department -1- ADRA AC&H H&S NAT HA OI SGO&H REC VOC pathfinder honor book 2014 revision general conference youth ministries department -3- General Conference Youth Ministries Department Director: Gilbert Cangy General Conference Associate Youth Director/Pathfinder World Director: Jonatan Tejel General Conference Honors Committee: Jonatan Tejel, Chairman Vanessa Correa, Secretary Gennady Kasap: ESD Youth Director Busi Khumalo: SID Youth Director Mark O’Ffill: NAD representative John Sommerfeld: SPD representative Paul Tompkins: TED Youth Director Jobbie Yabut: SSD Youth Director Udolcy Zukowski: SAD Pathfinder Director Copyright © 2014 by the Youth Ministries Department of the Seventh-day Adventist® Church All rights reserved. Published 2014 First edition published 1998. Second edition 2011. Third edition 2014 Rights for publishing this book outside the U.S.A. or in non-English languages are administered by the Youth Ministries Department of the Seventh-day Adventist® Church. For additional information, please visit our website, www.gcyouthministries. org, email youthinfo@gc.adventist.org, or write to Youth Ministries Department, General Conference of Seventh-day Adventists® Church, 12501 Old Columbia Pike, Silver Spring, MD 20904, U.S.A. Cover and inside design by Jonatan Tejel Printed in the United...
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...Soundproof Hotel and Restaurant Stefan Holmqvist, David Nilsson, Danny Selvåg, Jonathan Svahn , Johan Öhrling Current Situation/Introduction According to the information we have been provided with it seems to us that the hotel is still relying on the old ideas about running the business. The founder of the hotel is still insisting on managing the hotel according to “the good old days” and does not realize the change that has to be made in to keep up with today’s market in tourism. It is noticeable that there is a lack of education within the managing department because the new owner seems to realize the new change that is happening but does not know how to deal with the problems that the hotel is facing. It is not surprising that the hotel is trapped in this situation since they have taken the former industrial plant for granted. Because of the industrial plant the flow of business travelers has never been an issue for the hotel until now. You can clearly see the lack of professional education of the board and the personnel because no sustainable plan exists to follow in their current situation. The facility was built in the 18th century and according to the information it does not seem like it has been renovated or renewed to in a long time. What we have discussed within the board is that the old genuine style that the hotel possesses is not in any way a negative aspect. It could instead be a great way to market the hotel and attract consumers/tourists that are looking...
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...“Life. Beautifully Arranged” 08 Fall Table of Content: 1. Summary 2. Research 3. Target DMP 3.1 Situation & influences 3.2 Information Search 3.3 Evaluation & Post-purchase 4. Factors Influencing Consumer Behaviour 4.1 Store image & Service scape 4.2. Values & Behaviour 4.3 Values impact on choice & decision-making 4.4. Social class & lifestyle 4.5. Self-image & Culture 5. Conclusion 6. Recommendations 1.Brief Summary: Vertu is a subsidiary to Nokia and its most profitable unit (Sanderson, 2006). Vertu is taking a unique approach to that of the technology-obsessed mobile-telephone industry. Its concept is based on craftsmanship (i.e. uniquely customized handsets), style and service- in the same vein as luxury watch and jewellery manufacturers. Vertu Signature mobile phone is encased in metals from stainless steel to platinum and decorated with sapphires (vertu.com). The design reflects poise and stature. Hence, Vertu performs highly on the symbolic (i.e. expressive) level and giving the perception of being more a piece of art, rather than just a high technological (i.e. instrumental) mobile phone (Sanderson, 2002). Added values such as 24 hrs concierge service which can organise restaurant, travel and hotel bookings are included in the purchase. Its flagship store opened in Paris 2002, and now exists in over 70 countries worldwide. It also has a well-developed online boutique (vertu.com). Prices range from...
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...Abstract Tourism is an age old activity associated with civilized nations. Thus, tourism literature too has a long history. This paper critically exam the positioning of a New-fangled league of tourism products in India. The creation of New- fangled tourism products like medical tourism, spiritual tourism, religious circuits, wedding tourism, cruise tourism, caravan tourism and film tourism has served to widen the net of this sector. Inbound tourism is booming and the country is going all out to lure more travelers from around the world. Contrary to perceptions across the world that tourism in India is still limited to traditions, the country is opening up with trendy tour packages and reasonable air travel deals to woo inbound visitors from every segment. The paper will explore the different innovative ideas for improving tourism product which have added a new dimension to the tourism industry. Thus, it’s going to focus on different forms and positioning of tourism products in India. The benefits of this work would be presenting insights into a new-fangled tourism products and consumers of such, and an understanding of the challenges destinations face along the New- fangled league tourism life cycle. Finally, the practical benefits of this work to industry include a greater understanding of positioning and targeting their products. To illustrate this, research is driven primarily on following significant league of tourism products: Cruise, Medical, Film, Wedding and Spiritual Tourism...
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...resorts, beaches, picnic spots, forest and wildlife. Bangladesh offers opportunities for angling, water-skiing, river cruising, hiking, rowing, surfing, yachting and sea bathing as well as brining one in close touch with Mother Nature. In Bangladesh, kuakata is one of the largest and popular sea beaches. Kuakata is one of the two beaches (other one is in Japan) from where we can see the blood red Sunrise and Sun set. This beach is 18 km long and 3 km wide. People came here to see the sandy beach slopes into the Bay of Bengal, also the huge expanse of water, the ever green forest in surrounding areas, rows of coconut trees, boats of different kinds and their colorful sails, and surfing waves. Kuakata is also a sanitary for migratory winter birds. Many people visiting Kuakata find interest in Buddhist temples located at nearby places such as Keranipara, Mistiripara, and Kolapara. While many others find the place interesting because of the unique customers and traditions of the Rakhain community. 1.2 Objectives of the Study: As a student of Tourism and Hospitality Management, we should have to gather more experience beside our study. The major objectives of this term paper are to highlight the real picture and description of the different tourist spots in Kuakata and to identity the present situation. A clear objective help in preparation of well decorate term paper in which others take right type of decisions: 1. To know about KUAKATA as a tourism destination 2....
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...The differences in travelling preferences between postgraduate students in Poland and United Kingdom Module name: Research Methods Word count: 4978 January 2014 1. Abstract The purpose of this report is to determine the differences between travelling preferences among British and Polish postgraduate students. Moreover, the report aims to establish the patterns in which a cultural background influence travelling and to detect similarities between British and Polish attitudes. Therefore, the research is a comparative, cross-cultural study. In order to achieve the purpose, 5 structured interviews were carried out that helped to construct a questionnaire. The analysis of qualitative and quantitative data shows that the cultural background has an effect on postgraduate students' travelling preferences and that there are certain differences between British and Polish travelling tendencies. The particular aspects that affect those preferences are: language, socioeconomic status, geographic area and customs. However, owing to the global phenomena, the cultural backgrounds are disappearing and students' travelling preferences become more and more convergent. The author believes this research will form a valuable asset for tourism industry and it will be a base for future research. 2 2. Table of contents 1. Abstract ......................................................................................................................................................
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...The North Face Inc. | | A Case Study | | | | | | Table of Contents CASE BRIEF 3 CASE ABSTRACT: 3 AUDITOR’S DILEMMA: 3 AUDITOR’S QUESTION: 3 Research Questions: 3 CASE CONTEXT 4 Understanding of the North Face Entity 4 Understanding of the Entity’s Environment 6 INDUSTRY CONDITIONS 6 INDUSTRY LIFE CYCLE: 8 The Apparel Commodity Chain: 9 Demand and Competition 9 Regulatory Environment: 10 Revenue Recognition 11 Other External Factors: 12 Answer to Questions 13 Figure 1- The Apparel Creation-to-Sales Cycle 7 Figure 2 - The Fraud Triangle 19 Table 1 - Rules for Revenue Recognition in Manufacturing Industry 11 CASE BRIEF CASE ABSTRACT: Financial accountants and independent auditors commonly face challenging technical and ethical dilemmas while carrying out their professional responsibilities. This case profiles an accounting and financial reporting fraud orchestrated by the chief financial officer (CFO) of a major public company and his subordinates. The CFO, who was a CPA, took extreme measures to conceal the fraud from his company’s audit committee and independent auditors. Despite those measures, the independent auditors identified suspicious entries in the company’s accounting records that were a result of the CFO’s fraudulent scheme but did not properly investigate those items. Shortly before the fraud was publicly revealed, a partner of the company’s audit firm instructed his subordinates to...
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...MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1)Some countries outlaw ________, a practice in which a company prices its products lower than they are priced at home. 1) _______ A)gray marketing B)dumping C)black marketing D)parallel importing E)countertrading TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 2)A casual research design tracks the responses of the same sample of respondents over time. 2) _______ TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 4)Problem recognition is the first step in the buying decision process in the business market. 4) _______ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 5)Why would a company adopt an undifferentiated targeting strategy when there is so much evidence of the benefits of a differentiated strategy? 5) _______ A)to take advantage of economies of scale B)to remove the need for disintermediation C)to move a product to the next stage of its product life cycle D)to more efficiently focus on its CRM strategy E)all of the above TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 6)The evaluation stage for a product is longer for an impulse purchase than it is for a shopping product. 6) _______ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 7)Brand managers are...
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...TEACHING MODULE THE FUTURE OF FASHION DECEMBER 2010 This teaching module was independently written by the Aspen Institute Business and Society Program with the generous support of THE FUTURE OF FASHION: SUSTAINABILITY THROUGH THE LENS OF THE FASHION INDUSTRY* By: Jennifer Johnson & Gina Wu Companies across all industries are facing the challenges of business sustainability, debating how best to address these risky issues while also embracing their opportunities for competitive advantage. This Teaching Module uses the context of the fashion industry to discuss topics that are shaping the future of all industries. These topics include sustainable resource management, the challenges and opportunities of global growth, workforce management, and the role of ethical consumption in business. The fashion industry offers a compelling case study for exploring business sustainability issues. In the fashion industry, as in many industries, success requires highly developed sourcing, design, manufacturing, and marketing chains. Increasingly, success also means incorporating sustainability in resource and labor management, as firms realize that long-term corporate survival will depend on new ways of doing business. Climate change, resource challenges, new technologies and dramatic shifts in the global economy are already impacting the industry. The nexus of these concerns allows students to explore sustainability challenges while providing a framework for discussing new business...
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...wrote about diabetes for my biology research paper. I need someone to proof read for me. It is in APA style. Thank you! =) In America, the fact that fast food restaurants are located at every corner many people becomes obesity leading to huge risk factors. The various issues of unhealthy living lead to multiple life threatening diseases, such as diabetes. When people hear the news that they have been diagnosed with diabetes, it makes them feel frightened. In 2011, statistics show that in United States 25.8 million of children and adults has diabetes (American Diabetes Association, 2012). American Indians and Alaska natives have a higher percentage of adults with diabetes than other ethnicities (Collazo-Clavell et all. 2009). Diabetes is a serious life-long illness caused by high level of glucose in the blood. This condition is when the body cannot produce insulin that is located in the pancreas. Insulin is a hormone that moderates the blood level. Diabetes affects the process of how the body uses blood sugar (Collazo-Clavell et all. 2009). Glucose is significant since it is “the main source of fuel” (Collazo-Clavell et all. 2009). There is no cure for diabetes but there are ways to lower the risks. Although diabetes is a disorder, it can also lead to other factors such as heart attack, kidney failure, or death. A person with diabetes has to maintain a healthy lifestyle including eating the right food, exercising, controlling their blood sugar level, and be optimistic. Diabetes...
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...Executive Summary . 5 Introduction . 8 Methods 10 Conceptual Definitions . 10 Inclusion Criteria . 10 Identification of Studies that Met the Inclusion Criteria . 11 Classification of Studies . 11 Study Coding Process . 12 Data Analysis . 13 Results . 14 School-Based Physical Education Studies . 16 Recess Studies . 19 Classroom Physical Activity Studies . 21 Extracurricular Physical Activity Studies . 24 28 Summary . Overall Findings . 28 Findings for Physical Activity by Context . 29 Findings by Gender, Other Demographic Characteristics, and Research Design . 30 Strengths and Limitations of Review . 30 Implications for Future Research or Evaluation . 31 Implications for Schools . 32 References . 34 Appendices . 39 Appendix A: Database Search Terms . 39 Appendix B: Coding Sheet...
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...in the post World War 2 era, there has been an ever increasing use of performance enhancing drugs in all avenues of sport. Sports have become money making machine for both athletes and big business and the “win at all costs” attitude which has permeated itself into all aspects of professional and college level athletics. Winners make money, losers don’t. The temptation of fame, notoriety and million dollar contracts in all venues of sport is a lure for many athletes. Elite professional athletes are worshiped in today’s society. This paper will elaborate on the use of performance enhancing drugs in the sporting world and the associated sports ethical issues. It is a majority belief in all sporting circles that the “true” spirit of sportsmanship does not allow any aspect of performance enhancing drugs. There are several arguments both in favor and against the use of performance enhancing drugs which will be presented and discussed in this paper. While addressing this ethical issue, we need to define the term ethics. Ethics can be defined as the socially accepted norms and values. These norms and values are varied from society to society and are based on culture and tradition. Ethics also could be defined as the unsaid, un-written and understood laws that prevail in a society. Ethics also cover what is right and what is wrong in society and teaches individuals to act in the right manner and remain committed towards it. Taking performance enhancing drugs has a long history in...
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