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Cross Cultural Dilemmas

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Submitted By taslim88
Words 1126
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1. Question:
To What extent does culture impact on this situation?

Arun is already experienced in working abroad (i.e. UK) and when he decided to explore his career in Korea, probably he assumed that it would be similar to UK. However, it turned out as rationally different situation while Arun had conversations with the Korean company’s personnel. First of all, the Korean company and Arun, both parties failed to recognize the difference between them, (i.e. parochialism) hence the negotiation didn’t work. Secondly, both party assumed that their usual practices are best, (i.e. ethnocentrism) so there was a gap of communication and lack of understanding each other. Another perspective from Arun is that, he couldn’t distinguish the level of power distance between Mr Kim and Mr Lee (e.g. Korea has higher value of power distance than UK).

Overall, both parties had lack of cultural intelligence that is why they couldn’t identity each other’s gestures, which led to an indefinite conversation. As a part of that, Arun failed to interpret the high context corporate culture of Korea. He was pretty much straight forward to his point and presented himself as an individual personality but Mr Lee and Mr Kim were more focused into team work and understanding the hierarchy (i.e. individualism vs. collectivism).

After analysing the case it’s quite clear that, despite being a professional skilled employee, Arun couldn’t pinpoint the audience and their culture. And his negotiation had lack of encoding while dealt with the Korean company.
2. Question:
What advice would you have given to Arun, before he began the negotiation process with the Korean company?

I have several step-by-step suggestions for Arun that he should approach the negotiation process such way. First and foremost, he was supposed to acquire sufficient knowledge regarding the Korean company. So that he could

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