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Crosswell at the Brazilian Market

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Submitted By ontiveros86
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1. What actions would you recommend to Crosswell and to Leonardo Sousa that would enable them to hit the target of R$83.00 per case of diapers?

To reduce costs and reach a competitive price in the Brazilian market, Material Hospitalar should get 180-day credit from Crosswell International and then be able to sell the product and collect the sales money in 30 days. At this point, Material Hospitalar will invest the money in the high-yielding Real-denominated deposit rates. They will deposit the cash proceeds for 60 days at 9.25% and then again deposit the proceeds plus the interest gained so far for another 60 days at 8.75%. (Interest Source: Brasil FaxLetter, Gilbert o L. DiPierro, August 4, 1995, Miami , Florida). Of course, this strategy will depend on the stability of the Brazilian Real versus the USD exchange rate. If the Real depreciates against the USD, the costs will increase a lot because Crosswell (and its products) is a USD-cost basis company and its primary competitors in the Brazilian market are all manufacturing locally so, any increase in costs and hence in product price, would let the company out of competition in the Brazilian Market.

The probability that the Real/USD exchange rate stay stable is very high. The Brazilian president just implemented a new economic plan and there is a government commitment to control inflation and maintain the Real’s value, hence stable against the USD. Besides, at that time there was a large and continuous inflow of foreign capital and that would prevent the Real from depreciating and also would prevent high inflation rate in the Brazilian economy. There were also some others economic good results or signs that reassured a stable Real/USD exchange rate. Some examples of this are a large capital account surplus, large and augmenting foreign reserves, strong stock markets results, growth in GDP and a consumer and

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