I am sure that not many people remember the TV series "Veronica Mars", or for that matter, have ever heard of it, but it was a show about a female high school sleuth, with a very overdramatic plot, and sub par acting. The series ran for three seasons before it was canceled in 2007 due to poor ratings. Well, thanks to crowdfunding website kickstarter.com, the series may see a resurrection to the big screen, thanks to a last dich effort by its creator, Rob Thomas.

After failing to receive the necessary funding from studio execs, Thomas made a final push to fund the project by turning to Kickstarter. Within 10 hours of posting the initiative the project met its $2 million goal, and has, at the time of this writing, raised over $3.8 million and is still climbing. So what? Projects, including independent films, get funded on Kickstarter all the time.

The big deal is that Warner Bros is the studio producing this film. That is a giant studio. Not a camera, a computer, and some basic editing software in some kids garage. This is the first time that such a film produced by a major studio has been entirely funded through Kickstarter. This could create a stir in studios. Imagine seeing the next Avengers movie on Kickstarter. How long would it take for comic book fans and action movie lovers to raise the money necessary to cover the cost of production? My guess would be probably not long at all. Studios may turn to platforms such as Kickstarter to fund project and not have to pay out of their own pockets. That idea must be enticing. And it doesn’t have to stop at movies.

What if companies started putting their new product ideas on Kickstarter? Imagine seeing the development of the next iPhone funded entirely by individuals who wanted to own it. This would be a very interesting prospect for company to pursue. Not only can you draw in customer engagement with a project,