Major assignment 1
Internal Analysis
Company Name: - Crown Royal® It is a blended Canadian whiskey which is owned by Diageo currently. He purchased it when Seagram Portfolio was died in 2000. Crown Royal® was introduced in 1939 by Samuel Bronfman the president of Seagram for the memorial of royal visit for Monarch King George VI with his wife Queen Elizabeth
Product Description:- Currently Crown Royal® third top most selling whiskey brand in Canada. Crown Royal® extended its business operations massively post 1964, it has spread its wings across the world. Crown Royal® has many brand variations like Crown Royal® reserve, Crown Royal® XR (Extra Reserve), Crown Royal® Black, Crown Royal® vanilla, Crown Royal®