...Introduction Cruise industry is facing a downturn worldwide after Sep 30, 2010’s terrorist attack in Caribbean, experienced an immediate decline in bookings. A requested report to identify a strategy for Coast4Life (C4L hereafter) to remain profitable during the downturn is followed. Issue Identification The terrorist attack caused the decline in booking of cruise next year implies that the cruise revenue may shrink worldwide. C4L itself, although in the past three years has been growing fast with continuing improvement in liquidity and profitability, activity and long term debt (Appendix 1), but facing the industry downturn, If no any action on C4L in 2011, it may suffer a net loss if dry dock division is not able to obtain the external revenue from maintenance ships (Appendix 2). The following four alternative strategies are being considered in order for C4L to keep profitable in the downturn Analysis First option is to cut cost by selling dry dock that C4L used to do maintenance for the two cruises. Pros: • A relevant cost analysis has been conducted and it shows: by selling dry dock, C4L could save an average cost at $1.6million in 2011 and $1.3million in 2012(Appendix 3) based on how much dry dock can obtain from external revenue in three scenarios. • C4L can use its resources and investment concentrating on its core business after divesting its dock maintenance service • BC government may assist in building more docks for cruise ships is an opportunity that C4L...
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...Facts of the Case - Health Cruises Inc. o A Miami based firm that was created by self-styled innovator and entrepreneur Susan Isom. o Packages cruises to Caribbean islands such as Martinique and the Bahamas. - Main goals o To promote good health habits without the pressures of day-to-day living. o Provide guests with relaxation and comfort through many different health programs on the ship. o Entitle guests to a supportive environment that will give them confidence to achieve their desired goals. o Put an emphasis on breaking crucial bad habits such as smoking and over-eating. - Management crew o The ship comes packaged with ten consulting psychologists and health specialists who develop a program to examine and monitor the behavior of passengers as well as charter a ship. o Chairperson DeForrest Young is responsible for management decisions. o Pittsford and LaRue advertising executive Susan Carolyn is accountable for promoting the ship. - Expenses o The initial capital to get the ship up and running is over $250,000. o Most of it going to the $220,000 ship rental and crew wages. o The initial advertising expense is $65,000. o There is also a $10,000 fee for other administrative expenses Central Problem - Main issues o There was a less than expected passenger turnout in relation to advertising executive Carolyn Sukhan’s prediction. o Only...
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...Coast4Life Cruises Memorandum To: Board of Directors From: Pat Brown, Controller Subject: Options for cost savings and revenue generation Date: November 30, 2012 Introduction Recent events in the cruise industry, specifically a terrorist attach on a cruise ship in the Caribbean, are expected to affect cruise travel negatively over the next year. Based on the effects of past terrorist attacks on the airline industry, overall bookings for cruises worldwide are expected to drop by 50%-55% over the next six months, and 30%-35% overall for the next year. If there are no further incidents, worldwide demand for cruises could be restored to 2012 levels by 2014. A projection for 2013 and 2014 is included in Appendix A. During this downturn period, the Board has mandated that Coast4Life remain profitable and explore methods to reduce costs and/or generate revenue. As directed, the following four options were analyzed: divest the Fraser dry dock, target a more profitable market segment, register Coast4Life’s ships in Liberia and hire crews and hospitality workers from underdeveloped countries for low wages, and implement a web-based booking system to take advantage of the increasing numbers of travellers who are making reservations via the Internet. Analysis Option One: divest the Fraser dry dock. An offer has been made for the dry dock land, facility and equipment for $4.3 million. The current book value of the dry dock is $2.6 million. While the sale will generate...
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...the related alternatives (details provided in appendices and a high-level summary provided in the body of the memorandum), 5. Qualitative analysis of the issues and the related alternatives, 6. Supported recommendations, 7. A conclusion, 8. Appendices, and 9. Any footnotes. Coast4Life Cruises Business Case Analysis Business Case Analysis Introduction Coast4Life Inc. was incorporated federally on June 3, 2000, and is in the business of offering ocean cruises along the Canadian west coast, with stops at interesting ports of call in British Columbia. The business has a September 30 year end. In 2007, the original owners sold all their Coast4Life shares to the senior management group. Between 2001 and 2010, the company grew steadily from 135 to 574 employees and from $9.4 million to more than $55.7 million in revenue. Vision Coast4Life will be the first choice for vacationers who are seeking a safe, enjoyable and unique cruise experience in the northeastern Pacific Ocean. Mission Coast4Life meets the needs of North American vacationers by offering safe, enjoyable and unique cruises along the coast of British Columbia at affordable prices and at a high-quality level of service. Coast4Life also strives to minimize the effects of cruising on the ecology along the BC coast and maximize the safety of customers, staff and marine life by ensuring that the ships used are well maintained and that environmental and safety regulations are not only met, but exceeded...
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...ADMN 233 Assignment 2 Template Assignment 2 Instructions Assignment 2 is worth 15% of your final mark. It should be completed and submitted after you finish Chapter 7 in your textbook. This assignment is divided into three parts, corresponding to the 3-x-3 writing process described in Unit 2 (Chapters 5 to 7) of your textbook. You will complete three activities in each part of this assignment. Part 1: Prewriting (30 marks) Activity A – Analyze a task Activity B – Anticipate an audience’s needs Activity C – Adapt your message to your audience and its needs Part 2: Writing (30 marks) Activity A – Research a topic and generate ideas Activity B – Organize ideas into a coherent text structure Activity C – Compose a first draft Part 3: Revising (40 marks) Activity A – Evaluate a text Activity B – Organize a text Activity C – Revise a text General Instructions The writing tasks you will complete in this assignment are based on real-world scenarios that describe a variety of situations. 1. Read every activity and scenario carefully in order to understand the problems that the characters encounter and the actions that they take. 2. Complete all three activities for each part in sequence. Limit your answers to a maximum of one sentence per mark, unless otherwise instructed. For example, if a question is worth three marks, ensure that you write three complete sentences. 3. Decide what information...
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...MEM425: Aircraft Performance and Design (drag-polar) Dr. Ajmal Yousuff Dept. MEM Drexel University “Engine Selection” In a cruise flight: 2 T D qSCD qS CD,0 KCL (5.3.2) 1 q (T / S ) (T / S )2 4CD ,0 K (W / S ) 2 2CD,0 Yousuff MEM 425 Aircraft 2 Altitude effects (5.3.2) Ta Ta 0 ( / 0 ) VTmin 2W S K CD ,0 Yousuff MEM 425 Aircraft 3 Drag Polar manipulation 2 CD CD,0 KCL 3/2 1/2 CL / CD , CL / CD , CL / CD is important Maximization of CD / CL (CD,0 / CL ) KCL Yousuff MEM 425 Aircraft 4 The drag-polar 2 CD CD,0 KCL Drag-polar reflects the aerodynamic efficiency of the vehicle While the design parameters {CD,0,K} are fixed, CL could be changed in flight. Three important ratios: 3/2 1/2 CL CL CL , , CD CD CD yousuff MEM425 Aircraft Design 5 The ratio: 3/2 C L / CD 3/2 CL CD max yousuff MEM425 Aircraft Design 6 The ratio: CL / CD CL CD max yousuff MEM425 Aircraft Design 7 The ratio: 1/2 C L / CD 1/2 CL CD max yousuff MEM425 Aircraft Design 8 Velocity in cruise flight 3/2 (CL / CD )max (CL / CD )max 1/2 (CL / CD )max V 2 2W S K 3CD ,0 2W S K CD ,0 2W S 3K CD ,0 a yousuff MEM425 Aircraft Design 9 An example Consider HW2 aircraft: @ sea-level, Pmin = 27547 ft.lb/sec occurs at V = 110 ft/sec. Determine drag-polar parameters: ...
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...MOD 3 LOB 4: Interpret performance speeds and performance specifications for various aircrafts. Link: http://www.pilotfriend.com/aircraft%20performance/acft_list.htm When I started searching for a website I wanted to find one that had a large database of base with a good amount of specifications on each of them. The first site I had found was risingup.com but then I saw that somebody had already used that. So I continued my search and that brought me to pilotfriend. Their database of companies has 72 planes within it and when you click on each manufacturer it brings up all the models that they have specifications on. You can explore all the different models from each manufacturer. When you click on a specific company it comes up with a brief history on them and how the company got started. When you click on a specific model of plane they also give you a brief history on the plane and how it originated. They also include a few color photos, both inside and outside the plane. The performance specifications that they give all include horsepower, top speed, cruising speed, stall speed, gross weight, empty weight, fuel capacity and range. They also include ground rolls both normal and over a 50ft obstacle for both takeoff and landing. The information also includes the rate of climb and the ceiling for the aircraft. The one thing that I didn’t really like about this website is that it is mostly privately flown aircraft and not commercial liners. Other than that...
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... April 4, 2014 The case between passenger Rose Alder v. Ontario Cruises Inc. and employee Wallis Boatswain can be explained by more then three ways. Passenger Rose Alder suffered head trauma and recovering from serious injuries because an employee of the provincial government was distracted from his duty. Rose alder then decided to sue the company Ontario Cruises Inc. and the employee involved, which was Wallis Boatswain. Ontario Cruises Inc. can be held liable, the government of Ontario can be held liable and Wallis Boatswain can also be held liable for the accident. There are certain steps and things missing that make this case complicated because of certain mistakes and steps that were taken to lead a lawsuit. Ontario Cruises Inc. offers cruises around Lake Ontario at 50 dollars a ticket, which entitles the customer to 3 hours of an enjoyable cruise. At the time of ticket purchase, the customer must sign a “Waiver of Liability”. The waiver states, “The passenger accepts all physical and legal risks of loss or injury. Neither Ontario Cruises Inc. nor its employees shall be held responsible or liable for any loss or injury suffered by any passenger that is caused by the negligence of Ontario Cruises Inc. or its employees.” Since the accident happened on the pier and not actually on the cruise ship the companies “Waiver of Liability” is not relevant. Therefor the company of Ontario Cruises Inc. cannot be sued and would be protected if anything were to happen to a...
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...PRE-, POST-, AND OFFSHIP CRUISE EXPERIENCE OBJECTIVES: At the end of this chapter, the students will be able to explain and understand: Categorize the various types of precruise and postcruise options Describe how shore excursions enhance a cruise Categories of port experience Pre-cruise Intermediary port stops Post-cruise Pre-cruise Packages PRECRUISE PACKAGE- package that includes lodging at the cruise departure port before the cruise Air /sea package- a package that includes airfare, the airport to dock transfer and lodging. Obtain either from cruise line itself or can be arranged independently What are the advantages—both to the client and the agent—of purchasing a pre- or post cruise package through the cruise line? One phone call or computer transaction can set up the whole package. Some or all transfers may be included in the purchase price. Less commission Cruise line personnel are ready to help if a problem occurs. Air and lodging rates may be lower. Advantages of booking with the non-cruise suppliers The selection of airlines and flights may be better. Airfares may be lower EXPENSES COVERED BY TRAVEL INSURANCE Trip cancellation, delay or interruption Lost or stolen luggage Medical expenses for accident or sickness incurred onboard or overseas (including emergency transfer from the ship) PASSENGER OPTIONS WHEN THE SHIP MAKES INTERMEDIARY PORT STOPS They may purchase a shore excursion through the cruise line. They may buy a tour...
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...Vacations Doris A. Davis Vacations Cruises appeal to many travelers because they are considered all-inclusive vacations. Pay one price and receive accommodations, meals, entertainment, and transportation between island and port destinations. But once onboard, many cruisers find themselves shelling out hundreds of additional dollars for shore excursions, alcoholic beverages, and gratuities. What happened to their supposedly all-inclusive vacation? Many land-based resorts also refer to themselves as all-inclusive, yet [the properties offer a different set of included amenities. As I look at the picture my mind can imagine exactly what my experience would be. So what does it really mean to be all-inclusive? I have compared the pictures of all-inclusive resort and cruises at sea I believe all-inclusive land resort vacations are the best. All-inclusive cruises and resorts tend to include different amenities in the base price. Book a mainstream cruise, and you'll receive accommodations, all meals and snacks, certain beverages at meal times, use of the ship's facilities (such as the pool, kids club, and fitness center), onboard activities and entertainment, and transportation between ports-of-call. You will have to pay extra for soft drinks and alcoholic beverages, tips for a waiter, spa treatments, shore excursions, airfare, and airport transfers. Luxury liners may include tips for the waiter and alcohol in their base price. On the other hand, book an all-inclusive resort package...
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...ABTRACT Tourism is all about travel; and the role of transportation in its operation is vital. Travel can be discussed without taking tourism into consideration, but tourism cannot thrive without travel. Transportation is an integral part of the tourism industry. It is largely due to the improvement of transportation that tourism has expanded, though this expansion is good due to increase revenue that would be captures as a result of passenger traffic will have an impact negative side. In some area to name a few; the ecology; degradation of destination sites, tourist experience, and in some cases the economy of these destinations. In the light of such issues, it is important to discuss how these developments affect the traveller and the destination INTRODUCTION Tourism has emerged as one of the most dynamic sectors of any country’s economy. Not only does it make significant contribution to the foreign exchange earnings, employment, income generation and regional development but it also helps in the overall development of that country directly or indirectly through different sectors. Tourism has become a popular global leisure activity, in 2011, there were over 983 million international tourist arrivals worldwide, representing a growth of 4.6% when compared to 940 million in 2010 (Press release). UNWTO. 7 May 2012, Retrieved 15 June 2012. International tourism receipts the travel item of the balance of payments grew to US$1.03 trillion (€740 billion) in 2011, corresponding...
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...Cruise Sales and Management I. COURSE TITLE: CRUISE SALES AND MANAGEMENT II. COURSE DESRIPTION: This course explores the travel industry by developing an understanding of the reference materials used to market cruise for domestic and international destinations. Course Credit: 3 units lecture Contact Hours: 3 hours lecture/week 54 hours of lecture/term III. COURSE RATIONALE Cruising has been considered a global phenomenon; statistic shows the growing popularity of the cruise industry. This course aims to study the essential feature of cruises and how it contributes to the Tourism Industry. IV. COURSE OBJECTIVES By the end of the course, students should be able to: 1. Analyze the past, present and future of the cruise industry; 2. Analyze the services of the cruise industry from a traveler’s perspective. Identify routes, schedules, fare specials, and vacation packages; 3. Reflect on the issues affecting the cruise line industry and explain the psychology of selling cruises to prospective clients; 4. Observe the importance of capitalizing in the sale of cruise vacation packages to a much wider audience; and 5. Exert effort in producing cruise brochures in relation to the travel. V. COURSE CONTENT UNIT 1. Contemporary Cruise Operations 3 hours – June 16-17, 2011 A. Specific Learning Objectives: At the end of the unit, the students should be able to: 1. Define elements of cruising. 2. Identify the history of cruising. ...
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...ADMN 233 Assignment 2 Template Assignment 2 Instructions Assignment 2 is worth 15% of your final mark. It should be completed and submitted after you finish Chapter 7 in your textbook. This assignment is divided into three parts, corresponding to the 3-x-3 writing process described in Unit 2 (Chapters 5 to 7) of your textbook. You will complete three activities in each part of this assignment. Part 1: Prewriting (30 marks) Activity A – Analyze a task Activity B – Anticipate an audience’s needs Activity C – Adapt your message to your audience and its needs Part 2: Writing (30 marks) Activity A – Research a topic and generate ideas Activity B – Organize ideas into a coherent text structure Activity C – Compose a first draft Part 3: Revising (40 marks) Activity A – Evaluate a text Activity B – Organize a text Activity C – Revise a text General Instructions The writing tasks you will complete in this assignment are based on real-world scenarios that describe a variety of situations. 1. Read every activity and scenario carefully in order to understand the problems that the characters encounter and the actions that they take. 2. Complete all three activities for each part in sequence. Limit your answers to a maximum of one sentence per mark, unless otherwise instructed. For example, if a question is worth three marks, ensure that you write three complete sentences. 3. Decide what information...
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...Communications 101 Manny Diaz Cruise Vacation or a Resort Vacation? Some people argue by asking the question, which is a better vacation? Is it a cruise vacation or an all- inclusive resort vacation? There are a lot of things that play a part in which is a better vacation; anything from food, activities, age of people to the price. My wife and I have taken both of these vacations in the past 12 months and will try to share our likes and dislikes. Some of the highlights are the same. They both have lots and lots of food. They both are full of fun with plenty to do and if you get bored, I would consider the experience your own fault. Our first cruise experience came with the opportunity to spend it with six other friends back in May of 2008. Carnival was the one we choose because people refer to it as a party boat (Cruise mates). If a person is looking for more of a party atmosphere, go with carnival. That is what we did and the reviews were correct. For a younger crowd; go in the spring or fall and for fewer days because kids are in school. Our first resort was nine days in Jamaica at an all inclusive Sandals Resort. The time was March 20th 2009 which was our honey moon. What makes Sandals the best place to spend your vacation, there is eight other locations over the island. People stayed at the less expensive location and played at all the rest which is included in the price. While everything is included in the price for the cruise; the drinks were extra. They offered...
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...Table of Contents Executive Summary…………………………………………………………………………………………………………………………………3 Situation Analysis 4 Market Summary 4 Pet Industry Analysis 3 Pet Market Trend 5-5 Market Trends 5-6 Demographics 6-7 Market Psychographics 7-8 Market Needs: Cruise Travel and Pets 8 The Competitive Environment - SWOT analysis 9 Strengths 9-10 Weaknesses 10 Opportunities 11-11 Threats 12-12 Competition 12-13 Service Offering 13 Keys to Success 14 Marketing Strategy 15 Mission 16 Marketing Objectives……………………………………………………………………………………………………………………… 16-17 Financial Objectives…………………………………………………………………………………………………………………………......17 Target Market………………………………………………………………………………………………………………………………….18-19 Financial…..………………………………………………………………………………………………………………………………………19-27 Controls………………………………………………………………………………………………………………………………………………..27 Conclusion………………………………………………………………………………………………………………………………………28-29 References……………………………………………………………………………………………………………………………………..29-30 Executive Summary Furry Pet Spa & Resort is a Private Limited Company that aims to provide a world class spa for pets while owners travel with them. Since people are engaged in more travel, there is an excellent opportunity for some travelers to take their pets with them on vacations. Research now suggest that pet owners in many instances would prefer taking their pets with them, but the travel industry has been reluctant to allow pets to accompany their owners on some modes of transportation and lodging facilities...
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