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Cruse Sales and Management

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Cruise Sales and Management

I. COURSE TITLE: CRUISE SALES AND MANAGEMENT

II. COURSE DESRIPTION:

This course explores the travel industry by developing an understanding of the reference materials used to market cruise for domestic and international destinations.

Course Credit: 3 units lecture
Contact Hours: 3 hours lecture/week
54 hours of lecture/term

III. COURSE RATIONALE
Cruising has been considered a global phenomenon; statistic shows the growing popularity of the cruise industry. This course aims to study the essential feature of cruises and how it contributes to the Tourism Industry. IV. COURSE OBJECTIVES
By the end of the course, students should be able to: 1. Analyze the past, present and future of the cruise industry; 2. Analyze the services of the cruise industry from a traveler’s perspective. Identify routes, schedules, fare specials, and vacation packages; 3. Reflect on the issues affecting the cruise line industry and explain the psychology of selling cruises to prospective clients; 4. Observe the importance of capitalizing in the sale of cruise vacation packages to a much wider audience; and 5. Exert effort in producing cruise brochures in relation to the travel.

V. COURSE CONTENT
UNIT 1. Contemporary Cruise Operations
3 hours – June 16-17, 2011

A. Specific Learning Objectives: At the end of the unit, the students should be able to:

1. Define elements of cruising. 2. Identify the history of cruising. 3. Critically reflect on the image of cruising and consider different types of cruises. 4. Discuss the scale and scope of the cruise market.

B. Topics

1. The Elements of Cruising 2. A History of Cruising 3. The Image of Cruising 4. The Cruise Market 5. Cruise Brands
Reference
Gibson, pp. 1-21
Graham, pp. 9-19
Mancini, pp. 1-13
Vladimir, pp.

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