...Introduction To Corporate Social Responsibility Management Essay Organizations always have an important Role in the lives of the society in which it is operating especially when the business is growing and thinking about globalization. Organization’s performance and production is linked with enviourment, social, cultural and governmental variables. When an organization operates its operations in a particular community, due to the business processes there are some responsibilities to the organization. 1.1 Definition of Corporate Social Responsibility In general term CSR refers to: ‘The comprehensive approach which organization takes to meet the expectation of stakeholders by putting away such measures as revenues, profit and legal obligations. Community development, welfare, human rights and ethical conduct are key factors which come under the CSR umbrella’ (Laurie J. Mullins). I would like to discuss the CSR issues in Aviation Industry that’s why I have chosen Air France-KLM and Ryanair. 1.2 Air France-KLM Overview: Air France and KLM merged together in 2004 to form Air France-KLM Group while both airlines operate individually to retain their brands and identity (Air France-KLM CSR Report 2010). Air France was elected best airline of the year 2010 in Business Travel Awards (The Financial). Air France-KLM is the only airline which is selected in Dow Jones Sustainability Index in 2008.This group is the biggest in the whole world according to their profit growth which is €24...
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...CHAPTER ONE INTRODUCTION 1.0 INTRODUCTION The corporate world today embraced corporate social responsibility (CSR) into their daily business operation and become important matters to ensure the sustainability of the business. Therefore, CSR initiatives become a self-motivated for companies to benefits themselves while also benefiting others like protecting the environment, care for wellbeing of society and take a full responsibility for the entire world affected by their business operation. The reasons why companies actively engaged in CSR is because this action may assists to establish flawless and clear boundaries among the different interest of the stakeholders in the companies (Ángeles Gil Estallo, Giner de-la Fuente, & Gríful-Miquela, 2007). Besides that, todays companies make a good consideration into their decision to embedded social and environment matters was made investors realised that this approach can result in great opportunities in both financial and sustainable value creation (Louche, 2009). Furthermore, the researcher stated that by integrating CSR matters are significance for investor to make their investment analysis for potential companies in valuing the firm. Largely, international business increasingly aware about CSR initiative and take serious decisions about sustainability key issues due to shifting social expectation when companies facing corporate scandals and controversies that will eliminate public trust (Malaysia, 2013). Moreover,...
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... 1. Introduction * What is the CSR (CSR definition)? 2. Why CSR (Importance of CSR)? 3. Approaches of CSR 4. Critics of CSR 5. Real Cases for CSR 6. Ref. 1. Introduction a. What is the CSR (CSR definition)? CSR is about how companies manage the business processes to produce an overall positive impact on society. Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large (The World Business Council for Sustainable Development http://www.mallenbaker.net/csr/definition.php) The way in which firms seek to voluntarily align the interests of owners and other stakeholders with the long-term best interests of the society (Thomsen, S.Conyon) The stakeholders include Stakeholders include customers, employees, suppliers, government, the environment and the wider society 1. Why CSR (Importance of CSR)? Companies promote CSR for a variety of reasons It’s good for business Customer demand Improves corporate reputation Increases financial performance 2. Approaches of CSR The CSR have 3 approaches: - Win-win: engaging in CSR leads to higher profits - Delegated philanthropy: stakeholders prefer firms that engage in philanthropic activities on their behalf - Insider-initiated corporate philanthropy: CSR is motivated...
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...INC PROCESS IMPROVEMENT Group No.3 Agenda Introduction Business Divisions Problem Statement Problems Identified Recommendations As Is Process Vs To be Process Group No.2 Introduction Fortune 500 professional services organization. Services – Risk Management, Insurance brokerage, Management consulting. Benefit, heath and welfare service accounted for $40 m revenue. 50000 employees in over 500 offices across 100 countries. Group No.2 Business Divisions Group No.2 Problem Statement: Business risk due to poor customer service and low profitability in one of the major divisions. "Sorry to report that the service BPO provided was far below our expectations..... & this is a very serious matter that puts our business relationship at risk" - CEO HA Group No.2 Entities Involved: BA – Benefits Administrator CSR – Customer Service Representative Participant – Client employees Group No.3 Existing System Problems Identified Redundant processes like repetitive auditing, report generation, eligibility check. Ownership of data Non value adding processes like callback customers Performance metrics not measured correctly ( Call hold time not considered) Underutilized resources Ability of CSR to handle issues, 20% issues were escalated Scheduling of CSR’s to handle calls. Group No.2 Recommendations Segment and train CSR on specialized process (account management, billing...
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...IMPORTANT TO MODERN BUSINESSES Introduction Corporate Social Responsibility (CSR) has become an important part of strategic policy for companies. Barbara and Parker (2008, p.433) state that companies without CSR can not survive and success in this modern life where people can get information about them easily. In order for companies to survive and success in this modern life, they seems to get a clear idea of what CSR means and do good work as CSR in the eye of the public. This essay attempts to show the definitions of CSR and argue that why CSR is considered to be important in modern life in terms of stakeholder. 1 Main body 1.1 What is meant by Corporate Social Responsibility. Over the past 40 years the definition of CSR has been debated by a lot of scholars. Although it has attracted a considerable attention, according to Blowfield and Murray (2008, p.6), there has never been a single definition of CSR. Similarly, Mc Williams, Siegel and Wright (2006, p.327) claim that we have not reached to an accepted consensus on how to define CSR. Garriga and Mele (2004, p.51, cited in Benn and Bolton, 2011, p.56) point out that “Theories and practices around notions such as ‘society and business, social issues management, public policy and business, stakeholder management, (and) corporate accountability’ have contributed to definitional variations”. Moreover, Isa (2012, p.327-328) also points out that various companies’ managers have found CSR is useful to achieve their purposes...
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...profitable for a company, but only when the following requirements are met. First the CSR strategy has to be properly motivated, thus the goal of the CSR should not be profit generation. Second the level of trust of customers should be high enough so that customers will not respond skeptical to the CSR strategy. Third the company should be innovative and not be exposed to too much risk. If these requirements are met it is necessary to choose a CSR strategy that fits the brand and to use the right communication strategy. Only then will market value rise as a result of the higher level of customer satisfaction CSR creates. 2 Table of content Chapter 1: Research proposal 1.1 The problem background 1.2 The problem statement 1.3 Research questions 1.4 Academic relevance 1.5 Managerial relevance 1.6 Overview of the rest of the chapters Chapter 2: Corporate social responsibility from the consumer perspective 2.1 Introduction 2.2 CSR and customers Chapter 3: Consumer reactions and attitudes towards trust, communication strategy and fit 3.1 Introduction 3.2 Fit between CSR and brand 3.3 Communication strategy 3.4 Consumer trust and CSR 3.5 Cross-influences Chapter 4: Customer satisfaction 4.1 Introduction 4.2 The direct effect of communication strategy on customer satisfaction 4.3 The indirect effect of communication strategy on customer satisfaction 4.4 The direct effect of brand fit with CSR on customer satisfaction 4.5 The indirect effect of...
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...Contents 1. Introduction 2 2. Motivations behind CSR 2 2.1 Self-Interest 2 2.2 Ethics 2 3. Arguments for CSR 3 3.1 Innovation 3 3.2 Cost-Saving 3 3.3 Brand Differentiation 3 3.4 Long-Term Thinking 3 3.5 Customer Engagement and Employee Engagement 3 4. Arguments against CSR 3 4.1 Misdirections 4 4.2 Controversial Industries 4 5. Conclusion 4 6. References 4 Is Corporate Social Responsibility a way to cover exorbitant charges? 1. Introduction Various authors have different definitions of what Corporate Social Responsibility. According to Lorde Holmes and Richard Watts, 1998 in their publication ‘Making Good Business Sense,’ they define CSR as “the continuing commitment by businesses to behave ethically and contribute to economic development while improving the quality of life of the workforce, their families, and the community.” Others like Mallen Baker, 2013 define it as “how business manage their business processes to produce an overall positive impact on society.” The underlying concept of CSR is that it's a form of self-regulation by firms to ensure they comply with both legal and ethical standards of a community. 2. Motivations behind CSR To argue for or against whether CSR is a way of covering exorbitant charges or not, we need to look critically at the core motivations behind CSR and other arguments made for or against it. According to Richard E. Wokutch, 1990 in his journal Corporate Social Responsibility Japanese Style, he identifies two key motivations...
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...RESPONSIBILITY (CSR) OF ZAIN GHANA, A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING PROJECT AT ODUMASI-KROBO. YEBOAH-MANTEY EMMANUEL APRIL 2010 CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA, A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING PROJECT AT ODUMASI-KROBO. YEBOAH-MANTEY EMMANUEL A CAPSTONE PROJECT SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF DEVELOPMENT MANAGEMENT DEGREE APRIL 2010 STUDENT’S DECLARATION I hereby declare that this project work is the result of my own original research and where I have use others’ materials, I have fully acknowledged them Signature: ……………………… Date: …………………………… (YEBOAH-MANTEY EMMANUEL) SUPERVISOR’S DECLARATION I hereby declare that the preparation and presentation of this project work was supervised in accordance with the guidelines on supervision of Capstone Project as laid down by Ghana Christian University College Signature: ………………………… Date: …………………… Acknowledgements Table of Contents Declaration I Acknowledgements II Table of Contents III Abstract.....................................................................................................................1 Chapter 1-Overviewof Study 1.1 Introduction...................
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... It is your responsibility to: * Collect a copy of the reading pack from the faculty office * Attend both lecture and seminar sessions as stated on your timetable * Arrive in time for the start of all taught sessions * Read the preparatory reading before the taught sessions each week * Undertake any directed learning that may be set * Seek help from the module tutor if you are having any problems with any aspect of the module * Hand in assignments on time Tutor contact details: Module leader: Dr Roz Sunley Roz.Sunley@winchester.ac.uk Module tutor: Dr Natalia Yakovleva Natalia.Yakovleva@winchester.ac.uk Module administrator: Karen Robbertze Karen.Robbertze@winchester.ac.uk Contents Introduction and learning outcomes 3 Weekly schedule 4-6 Assessment 7-9 Useful texts 9-11 Feedback, Harvard referencing etc 12 Study guide for each week 12 - 17 Marking criteria 18 – 20 Background to Principles of Responsible Management The Winchester Business School is one of a select group of business schools to join an exciting new management education initiative set up by the United Nations. Winchester Business School was the thirteenth business school from the UK to play an active role in the Principles for Responsible Management Education (PRME) that includes over...
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...A simple guide to understanding how the business benefits of corporate responsibility can be realised. Benefits explored include: • Reputation management • Risk management • Employee satisfaction • Innovation and learning • Access to capital • Financial performance ----------------------------------------------------------------------------------------------------------------------- |Strategic Corporate Social Responsibility: Stakeholders in a Global Environment | |[pic] | | |作者: | | |William B. Werther, David B. Chandler | | | | | |出版: | | |Sage Publications, Inc | | | | | |出版日期: ...
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...in the resit, you have to prepare the framework of a report about a research on corporate social responsiblity (CSR) , for a brand of your own choice. You as a researcher are being asked to research the company image (of the brand you choose yourself) in terms of CSR. The Resit assignment consists of 5 parts: 1. Choose a brand 2. Develop the research methodology a. Formulate the research problem b. Define the central research objective c. List the key concepts d. Design at least 4 research questions 3. Develop the table of contents of this report. The table of contents has to look like a professional table of contents. 4. Give a short summary of what you are going to describe in each chapter of your report. Don’t use more than 5 lines per chapter. 5. Give the bibliography in APA-style, with at least 3 relevant sources (wikipedia is not allowed). To be clear, you have to execute the 5 parts of the assignment, you do not have to write the whole research report. Start each part on a new page. You have to upload the assignment on DLWO before the deadline. The deadline for the resit is the 10th of January before 17.00 pm. If you participate in the resit, then the result for the resit will replace the results of the individual assignments. Resit assignment 1. Choosing a Brand for a research about Corporate Social Responsibility About (CSR) (CSR) is defined as the voluntary activities undertaken by a company to operate in an economic, social environmentally...
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...PERSPECTIVE ON STRATEGIC CSR AS A TOOL FOR MARKETING AND BRAND DIFFERENTIATION | | | Mattias Norén, Niklas Nygård | 2014-01-16 | | “What are the underlying reasons for abusive Strategic CSR in marketing and brand differentiation, what are the consequences and are there any solutions?” Introduction to CSR For Corporate social responsibility(CSR) a lot of different definitions exists but the one we chose to use in this report was defined by (McWilliams, Siegel och Wright)) as “actions that appear to further some social good, beyond the interests of the firm and that which is required by law”. This definition defines a wide concept that contains everything from corporate environmental strategies, employee empowerment, health and benefit plans for employees and corporate philanthropy. The linking factor between these different implementations is that corporations and businesses should expand their responsibility beyond absolute necessity and their core stakeholders group. While CSR is very modern as a defined concept it is still based on a lot of old ideas. For example many companies in the late 1800s based its business on scientific betterment which often meant that employee benefits was taken a lot further than the requirements of the law (Barley och Kunda). Today CSR has evolved to something more than the initial idea of expanded responsibility and it’s used as a tool for companies to reach goals outside of areas normally connected to CSR, for example financial...
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...Introduction In the 21st century, amidst the increasing prosperity and wealth of nations, the question of the great divide is the biggest concern for countries all over the world. The increasing gap between the rich and the poor is giving sleepless nights to many governments world over. Even though the governments of most of the nations of the world are trying their level best to overcome the issues of poverty, unemployment, malnourishment, low standard of living etc. in their countries, the question is, are they successful? Judging from the present scenario it is obvious that the governments have met with limited success. Hence, there is a great need for the corporate world to step in and lend a helping hand in the effort. Corporate Social Responsibility (CSR) is the name given to the help given by the businesses to the governments in making this world a better place. The companies can do their share of good by first starting with ethical corporate governance. Then they can step up to launch various community service drives or camps for empowering the society. CSR in India is in a very nascent stage. It is still one of the least understood initiatives in the Indian development sector. It is followed by a handful of public companies as dictated by the very basis of their existence, and by a few private companies, with international shareholding as this is the practice followed by them in their respective foreign country. A lack of understanding, inadequately trained personnel...
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...CORPORATE SOCIAL RESPONSIBILITY Contents Introduction 3 Corporate Social Responsibility 3 Introduction to ANZ Bank: 3 Daffodil Day 5 Promotion of health 5 Tobacco control 5 Sun Smart Schools 6 Opinion 6 Recommendation 6 How Does ANZ Contribute to Daffodil day? 7 Thesis 7 Conclusion 8 Bibliography 9 Introduction In this report we have put together findings of our research on ANZ and its Corporate Social Activities. We would be discussing in detail on corporate social responsibility, an introduction to ANZ, the corporate social activities of ANZ and finally a summary of all our findings. We have attached links and references to support our research and we would be concluding this report with our personal opinion based on our findings whether or not ANZ is true to its corporate Social Responsibilities. Corporate Social Responsibility “The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local communities and society at large “ Is how business define CSR. This is debatable, because many business use corporate social responsibility as a way to build brand recognition, they don’t stay true to their CSR statements they make statements that appeal to the emotional customer. CSR is basically giving back to the society that you operate in and it can be broken down into four types:- Economic Responsibility: The...
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...ABSTRACT Nowadays, Corporate Social Responsibility (CSR) activities caught the company or organization’s attention in order to come closer to the society. From the level of top management until to its employees, it seems that CSR somehow give the impact on business performance. The organization or company’s involvement with society, closely give the sign toward achieving their business’ goal. In this study, survey by questionnaire was used to collect the secondary data from the candidates. The information will be the indicator to analyze and interpret on how the impacts of CSR on business performance. It showed that positive sales revenue correlated with the CSR activities which will enhance the company’s business growth on their image and reputation. Nevertheless, on the side of financial performance might be give sort of negative impacts. On top of that, the mode contribution of company’s business towards the society or how well the relationship with top management, employees and customers can be the factors for business manager to cater it. CHAPTER ONE 1.0 INTRODUCTION In this chapter one, we will discuss on the statement of problems and also objectives in relation with CSR on business performance. 2.1 STATEMENT OF PROBLEMS A business’s capability and intention, through the economics obligation has bring the social responsibility to the companies do the right things, produce more output and least input that bring good deeds to society. It also linkage...
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