CSR PROGRAM
‘’KNOW ONE, TEACH ONE’’
CSR PROGRAM
‘’KNOW ONE, TEACH ONE’’

Corporate Social Responsibility Department

Corporate Social Responsibility Department

TABLE OF CONTENT

I. OVERVIEW OF CSR IN VIETNAMESE HOSPITALITY INDUSTRY

II. CSR PROGRAM ‘’KNOW ONE, TEACH ONE’’ 1. General information 2. Programs

III. REASONS AND DRIVERS 1. KOTO as a great contribution to society 2. KOTO as a sustainable impact

IV. CONCLUSIONS

V. REFERENCES

I. OVERVIEW OF CSR IN VIETNAMESE HOSPITALITY INDUSTRY

It is probable that CSR process in Vietnam arises from the reform in the early 1990s and attracts more and more attention as the norms, policies and perquisites protocol of international trade have sharpened the development process. Today, companies gain competitive advantages not only by quality of product and service, pricing strategy or location but also by their consideration and responsibility for the environment and community.
While CSR is a growing movement in the hospitality industry in Asia, there are only a few enterprises really pay attention to CSR in Vietnam. One of the most outstanding program is carried out by Joma Bakery Café, which is called ‘’The Joma Way’’ (1). The program includes three main initiatives:
-Donate 2% of revenue supporting grassroots initiatives focused on meeting basic life needs
-Offer training and growth opportunities for disadvantaged persons
-Involve in community activities by event sponsorship, employee volunteerism, and creating spaces for people and causes to connect.
As hospitality industry contributes a sizeable carbon footprint, it is important that enterprises should develop CSR Programs as means to positively impact environment and society. This paper aims at analysing a CSR model named KOTO and the reasons to adopt this program as a part of business