... WHAT IS CSR? Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line- Approach”), while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a company and strengthen its brand, the concept of CSR clearly goes beyond that. Key CSR issues: environmental management, eco-efficiency, responsible sourcing, stakeholder engagement, labor standards and working conditions, employee and community relations, social equity, gender balance, human rights, good governance, and anti-corruption measures. A properly implemented CSR concept can bring along a variety of competitive advantages, such as enhanced access to capital and markets, increased sales and profits, operational cost savings, improved productivity and quality, efficient human resource base, improved brand image and reputation, enhanced customer loyalty, better decision making and risk management processes. ORIGIN OF CSR CONCEPT In...
Words: 4869 - Pages: 20
...moral that to survive in the industry to make money and gain a face value and thus increase their share value or profit. To do this many companies are working towards it. In order to gain continuous respect in the business world, corporations take on a responsibility to assure the people of a country that this particular company not just sells several products but also does something for the nation in return. This corporate self-regulation is known as the Corporate Social Responsibility (CSR). The field of responsible business practice is one of the most dynamic and challenging subjects corporate leaders face today. It is argued that socially responsible behaviour can pay off in the long run, even where it involves some short-term sacrifice of profit. CSR has been pioneered over the last two decades by the oil, chemical and tobacco industries due to their attempt to win back social respectability by changing their image. In this report, shall discuss how British American Tobacco plc (BAT), as one of the biggest tobacco companies in the world, allows their businesses to manage the economic, social and environmental effect of their operations to maximise the benefits and minimise the problems. The tobacco industry contributes largely to the economies of over 150 countries, and there are more than 100 million people all over the world dependent on them for employment, which is more than 20 times the population of Singapore. Taxes for the tobacco industry are the main foundation of...
Words: 2159 - Pages: 9
...commonly accepted that one of the best ways to balance power and reasonability is running CSR Program. Especially in Vietnam, this issue is not common. We need to come up with a solution soon. As the CSR Manager for Dilmah Company, I would prefer a variety of way to create a smart CSR Programs to implement in Vietnam which focuses on environment and employees for a long-term period within 10 years. Basically, Dilmah is the world's first truly Ethical Tea. Merrill J.Fernando and his son built Dilmah branch which has been famous in 90 countries (dilmahtea.com/sustainability, 2013) .The name of tea included his name and his son: Dilhan and Malik. Dilmah.It took Merrill 38 years to launch the brand in 1988(The amazing story behind Dilmah tea, 2010. Today, Dilmah is the only tea company control the entire process from growing tea, tea time delivery of products to consumers. (dilmah.vn, 2010) Their objective is using only freshly picked in the garden, make sure the tea is always pure, meets requirements to protect consumer health and anti-oxidants. Their mission is to share the success of their business - the first producer owned worldwide tea brand ,benefit from the act of offering tea drinkers around the world tea that is authentic, of the highest quality, garden fresh and naturally good for people.( facebook.com/dilmah/info) Besides, Dilmah also have numerous actions which are related with CSR Program. Dilmah Founder Merrill J. Fernando established The MJF Charitable Foundation....
Words: 1819 - Pages: 8
...(C018) SameeraMunipalli (C030) PratheekMuriki (C032) Sunil Ramavarapu (C041) RabindraVerma (C060) Table of Contents Agriculture Sector 2 Agriculture Sector in India 2 Jain Irrigation Systems 3 CSR Activities of JISL 4 Work Place 4 Market Place 5 Community Development 5 Environment Sustainability 6 Critical Analysis 7 Analysis of JISL’s CSR initiatives and activities 7 Analysis of CSR activities at Workplace 7 Analysis of CSR activities at Marketplace 7 Analysis of CSR activities at Community 8 Analysis of CSR activities at Environment 8 JISL CSR and its alignment with MDGs & NVGs 9 Recommendations 10 References 10 Agriculture Sector Agriculture is the world's largest industry. It employs more than one billion people and generates over $1.3 trillion dollars worth of food annually. According to the World Bank, 70% of the world's poor who live in rural areas and agriculture is their main source of income and employment. Depletion and degradation of land and water pose serious challenges to producing enough food and other agricultural products to sustain livelihoods here and meet the needs of urban populations. Thus, the need for sustainable resource management is increasing rapidly. Demand for agricultural commodities is rising rapidly as the world's population grows. Need of the hour is a constant increase in productivity keeping in mind the threat to communities and the environment. Modernization in the field of agriculture...
Words: 2965 - Pages: 12
...Corporate Social Responsibilities Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. Furthermore, CSR-focused businesses would proactively promote the public interest (PI) by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality. CSR is the deliberate inclusion of PI into corporate decision-making, which is the core business of the company or firm, and the honoring of a triple bottom line: people, planet, profit. CSR policy Corporate Social Responsibility is a concept whereby companies integrate social and environmental concerns into their business operations and in their interaction with their stakeholders (employees, customers, shareholders, investors, local communities, government), on a voluntary basis CSR is closely linked with the principles of Sustainability, which argues that enterprises...
Words: 1697 - Pages: 7
...To what extent CSR benefit to a company’s performance? Over decades, corporate social responsibility (CSR) has been gaining magnitude in terms of corporation strategic decision. Public perception of CSR gradually evolves from oversimplified notion of social contribution into the integration of both social good and corporation interests. In 2004, Business for Social Responsibility (BSR) defined CSR as “achieving commercial success in ways that honor ethical values and respect people, communities, and the natural environment.”(Arumugam, Selvakumar& Sivamurugam, 2014). Simultaneously, heated debates on impact that CSR imposed on corporation performance is long lasting without reaching universal consensus. Nevertheless, implementing CSR initiatives on business strategy has becoming a remarkable trend and rages across major corporations globally. Therefore, this essay aims at constructing overall positive correlation between CSR and corporate performance whereas acknowledging complexity of the relationship due to intra-industrial variance of corporation natures and inter-industry difference in corporate ability. To better structuring the justification, the essay elaborates on financial performance and operational performance separately from multiple dimensions of stakeholders, including employee, customer, shareholder and government. 1.Financial performance To demonstrate the correlation lies between CSR and financial performance, this part examines the effects on corporate...
Words: 1590 - Pages: 7
...GRENOBLE GRADUATE SCHOOL OF BUSINESS MSC INNOVATION STRATEGY ENTREPRENEURSHIP 2013-14 NESTLES CORPORATE SOCIAL RESPONSIBILITY (CSR) BY: MOHAMED DALLY TANAY JADHAV Content Executive summery ………………………..3 Introduction………………………………...4 Nestle in the eye of Elkington’s TBL……...5 CSR review and analysis…………………..9 Stakeholder’s perspective and criticism….12 Conclusion………………………………….14 Recommendation…………………………..15 Executive summary Nestle is a well known multinational company, they operate all around the world and deliver some good quality FMCG, but at the ethical level they don’t really score very well, they have a long history in boycotting from their origin which is Switzerland going to the UK and USA. Their more significant problem comes from their baby milk formula that for many human rights activist was the reason for the death of many kids around world. Nestlé’s story don’t stop here, they are also accused of child labour in Brazil and manipulating farmers, where they were trying to look ethical through helping them when their real intention was actually to regulate the market prices. Aside of the human level, Nestle is also criticised for testing their products on animals...
Words: 3448 - Pages: 14
...CALL FOR PAPERS Special issue on “Corporate social responsibility (CSR) in controversial industry sectors” The deadline for submission is December 1, 2011. Guest editors: Adam Lindgreen (Cardiff Business School), Martin Hingley (Harper Adams University College), and Jon Reast (Hull Business School) Corporate social responsibility (CSR) has gained unprecedented prominence in academic and business spheres alike (Kotler and Lee, 2005; McWilliams, Siegel, and Wright, 2006); more than ever before, it is necessary for organizations to define their roles in society and apply social, environmental, ethical, and responsible standards to their businesses (Lichtenstein, Drumwright, and Braig, 2004; Lindgreen, Swaen, and Johnston, 2009). Beyond the moral arguments and value-based debates that characterize the complex landscapes of CSR-related concepts and ideas (Garriga and Melé, 2004), corporate commitment to socially responsible management practices is associated with a conviction that the failure to meet basic social rules or expectations pertaining to the way organizations should behave can result in perceptions of those organizations as illegitimate (Campbell, 2007; Sethi, 1975). Increased engagement in CSR-related policies and initiatives, and the associated communicative efforts, therefore provide a way for organizations to circumvent situations and practices that might be perceived as unethical or unsustainable and “alienate the organization from the rest of society, resulting...
Words: 1763 - Pages: 8
...Securities Berhad in terms of market capitalisation. * British American Tobacco Malaysia manufactures and markets high quality tobacco products designed to meet diverse consumer preferences. Their portfolio includes well-established international names such as Dunhill, Kent and Pall Mall.Q1. Explain what is CSR * Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. * Kilcullen corporatn and Kooistra (1999, p.158) defined CSR as ‘the degree of moral obligation that may be ascribed to corporations beyond simple obedience to the laws of the state. * However, Maignan and Ferrell (2004) trace the evolution of perspectives on CSR from its emergence in the 1950s as 1. Social Obligation 2. Stakeholder Obligation * CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives as mentioned in Triple-Bottom-Line- Approach, while at the same time addressing the expectations of shareholders and stakeholders. * In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a...
Words: 1406 - Pages: 6
...social stakeholders for businesses to become more sustainable in their practises. Although defining sustainable food consumption is fraught with difficulties it is widely accepted to include economic, social, cultural and environmental factors (Reisch 2010). A growing and contentious issue within this framework is the provenance and locality of ingredients within the food-related industries. A change in consumer attitudes towards more ethical consumerism is increasing pressure on food retailers to meet this demand. It could be said restaurants act as a medium for food producers to reach consumer markets, therefore present a suitable context to investigate this topic. Therefore this paper aims to investigate the contributing factors as to why restaurant operators may choose to either adopt or incorporate a ‘local’ ethos, and the rationale to cater for this contemporary trend. The government appears to be making some effort to help the local food sector grow. This could be a result of external pressure from the EU in their commitment to rural affairs (as seen in the recent Common Agricultural Policy reforms CAP 2003-2004) or simply more representative of the general publics growing environmental concern. The government may also have vested interests in a financial capacity as studies have revealed considerable economic benefits to local economies and consequently the national economy. For example, a study (cited in Pretty 2001) by the New Economics Foundation found that...
Words: 3334 - Pages: 14
...* Acknowledgement I obliged to our deepest gratitude and gratitude to lecturer Kantharow A/L Apparavu for giving me work on this assignment and his support, of this module of Managing the Sustainable Business. Not only that, I would also like to acknowledge APU for me the opportunity so I can work on this module and understand it. * Executive Summary This assignment is about on the sustainability program of Coca Cola Company. These assignments based on the challenges and success stories of Coca Cola Company to sustain in the market and be successful in the future. Firstly, I want to introduce the Coca Cola Company and what they do in the market. Secondly, I want to write about the objectives of the Sustainability program of Coca Cola Company. Thirdly, I want to write about Success and Challenges of the Sustainability Initiatives of Coca Cola Company. Fourthly, I want to write about recommendations that I can advise to the Coca Cola Company. 1 Table of Contents Acknowledgement 1 Executive Summary 1 2 3 1 Introduction 3 1.2 General growth strategy of Coca Cola Company 3 1.3 Scope of the study 4 1.4 Mission and Vision of Coca Cola Company 4 1.5 Mission 4 1.6 Sustainable vision 4 1.7 Trend Analysis of Coca Cola 5 2 Objectives of the Sustainability Program 6 2.1 Water Efficiency 8 2.2 Wellbeing 9 2.3 Energy and Climate Change 10 2.4 Agriculture 10 3 Quality Standard 11 4 Success and Challenges Story of Coca Cola Sustainability...
Words: 3098 - Pages: 13
...largely dependent on Chinese demand for commodities driven by its economic growth is of particular concern (Stewart 2012). Application of Concepts Both economic environment and the concept of corporate social responsibility (CSR) can be demonstrated in this article. In particular, the nature of BHP's mining business, which is regarded as a significant contributor to Australian economy (Maddock and McLean 1987) determines its need to pay close attention to the opportunities and threats posed by the global economic environment (Blainey 2003). For example, slowdown in China's economic growth and recent European economic recession have impact on Australia's resource exports (Stevens 2012). The Australian mining industry which has once benefited from the surge in demand driven by the rapid growth of emerging economies in Asia since 2003 and the shortage of global supply (Stevens 2012) is now facing a difficult period signaled by the drop of China's GDP growth from 10 per cent to a mere 8 per cent (Connolly and Orsmond 2011). China's demand for resources has declined as a result of its slowdown in industrialisation and urbanisation, causing a significant decrease in global steel prices and thus a huge downward influence on BHP's profits (Stevens 2012). CSR raises issue on BHP's reputation by job cuts to sustain profitability. It is conflicting to BHP's attempts to put sustainability a first priority including reducing personnel exposure in underground mining and...
Words: 794 - Pages: 4
...According to Kotler and Lee, CSR is a commitment to improve community well-being through discretion business practices and contributions of corporate resources. The CSR was developed in the 1980s and 1990s for two main reasons; first to increase concern about environmental issues and second for social issues, such as labour-related issues. The latter responded to both trade unions and from unfair and exploitative labour practices. Organizations must implement formal codes of conduct for both the employer and the employee if they expect ethical behaviour from them. In order to promote employee awareness, ethics training programs must be introduced (Weber...
Words: 1529 - Pages: 7
...families as well as of the local community and society. There are four Corporate Social Responsibilities: * Economic Responsibility * Legal Responsibility * Ethical Responsibility * Discretionary responsibility Objective of the Report The objective of the term paper is to highlight the corporate social responsibilities by comparing Square group and ACI group. It will enlighten the csr activities which are done by the two groups of companies for the development of society as well as improving the quality of life. Methodology of Study: We actually went through many phases for research method. We have followed the guideline supplied by our instructor.. * Firstly, we created a conceptual framework of the topic. * Secondly, we collected data from primary sources and secondary sources. * Thirdly, we analyzed the data to fit the data in appropriate location to have meaningful and relevant information. * Fourthly, we implemented and developed by writing the information under proper heading. Scope The scope of the term paper will limit to the csr activities of the companies only. The contents of the term paper will be the best possible information available thus preserving the confidentiality of the company’s policies and procedures. Limitations To produce the report we faced lots of limitations and obstacles. But thanks to Almighty that we could finish it. The limitations are: * The report will be far more informative and acceptable...
Words: 2478 - Pages: 10
...Responsibility’ (CSR) was created almost 90 years ago. In this new era, companies which do not embrace the regulations governing CSR are in the minority. In 2010, a research project displayed the fact that approximately 80% of all companies have information regarding CSR on their website. Similar research in 2009 showed that the figure was 75%, suggesting that CSR concerns have been increasing year by year. Two perspectives are used to assess these facts. The first is that while CSR is of necessary concern for corporate executives, the quality of CSR adherence has become a crucial matter for stakeholders. The second is that there is a way to differentiate the diversified CSR activities, although they have become more complex and have been elevated to a higher level. This company analysis will concentrate on these points of view. Objective The objective of this analysis report is to define the essence of CSR or Global ‘Citizenship’ again. The essential theme will be to analyze the selected company using the standard of the ‘North-End-CSR’ card. The assessment, using the ‘North-End-CSR’ card, should reveal certain of the company’s characteristics, and allow us to evaluate and reconsider the purpose of CSR Discussion Outline of XSTRATA The publicly-traded company selected by our team is XSTRATA, a corporation which is listed on both the London Stock Exchange and the Switzerland Stock Exchange. The headquarters of the company is in Switzerland. To analyze the XSTRATA’s CSR conformity...
Words: 5767 - Pages: 24
