...The newsletter is gently pushing the audience to buy this brands products. The famous designer's article on fashion especially for summer are informative as well as persuasive. The words like become a budget fashionista are used to convey our target customers that if the customers are rational and on the same time are fashion conscious then they can buy khaadi's clothes which fits both their pocket and style. Moreover the line like last chance to grab fifty percent off attract the customers that they just have this chance only to buy discounted products and force their minds to buy immediately. The blog used in the newsletter that meet our new designer can become a good strategy to remain in contact with current customers in future also because when newsletter is updated regularly with same persons thoughts then it bring the customer to read the new edition to know that what's the designer informing about in next series of newsletter. The customers feel more connected through blogs as the designer keep on updating the customers about new trends and collections. A free advice from an expert is the thing which every one love to read. Minutes of meeting 1) Group decided an Indian organisation khaadi online for the enewsletter and report. 2) then identified the problem related to organisations communication gap with target market. 3) the newsletter's content has been decided like headings for articles, discount offers, coupon scheme to promote sales, style, colour scheme...
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...Lay out Tips | Carla Ballatan | Effective Lay-outing for Newsletters If you're thinking that plotting a plan for something as simple as a newsletter is very elementary then you're dead wrong. It takes more than just your basic ABC's to create a truly effective newsletter that can stir a response from your target readers. | The making of an effective newsletter takes careful planning. Writing, designing and printing a piece would take time and effort since these can't be done in an instant. But your effort may all be put to waste if you do not have an appealing layout. Mind you, some readers are very particular with the layout presentation in order to get them interested in browsing on. Newsletters may be judged by content design and layout. No matter how good your content may be, if your layout is not appealing enough for the reader, they might not look on another moment. Everyone is not born with the talent of creative, high quality layouts that are pleasing to the eye. But there are several important and basic things to know in order to improve your newsletter layout. Keep it simple but eye-catching. Use basic but noticeable graphics. PC Software and hardware may be utilized to achieve a desired effect that will not border into hopeless complicated graphics. You can create and derive graphics from a variety of programs like Illustrator, Photoshop and others. You can get some stock illustrations from Dynamic Graphics and subscribe to two monthly services: Electronic...
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... Name | Area of Focus | Location | Cost ofMembership | Conferences,Workshops, or SeminarsHosted this Year | Mailing List, Newsletter, or Discussion Board | Assoc. for Information Systems | IS | Clemson University, Clemson, SC | AIS Institutional Membership $2,000; elibrary subscription individual $45.00 | (see attached) | Newsletter printed twice annually called SIG | Network and Systems Professionals Association | IT/Networking, Telecommunications | Oak Creek, WI | Regular $0; Platinum $39/yr; $995/Life | Conference in Las Vegas 2015 | NaSPA enews biweekly electronic newsletter & Tech Support Magazine | Society for Technical Communication | Technical Communication | Fairfax, VA | Classic $45; Gold $425; Student $22.50; Professional $160. | (see attachment 2) | Technical Communication Journal; Intercom magazine; STC’s notebook blog; TechComm Today | Personal Interest Organizations Name | Area of Focus | Location | Cost ofMembership | Conferences,Workshops, or SeminarsHosted this Year | Mailing List, Newsletter, or Discussion Board | NASCAR.com | National Assoc Stock Car Racing | Headquarters is in Daytona Beach, FL | Free; Usually Persons of interest join the Drivers Fan Club; i.e. Jeff Gordon Fan Club $75.00/yr | VIP trips hosted at each race 1 day prior to race day $634.00 to meet/greet w/Jeff Gordon for example | Jeff Gordon newsletter / free signup / Facebook / Twitter @jeffgordonweb , etc…. | The Yorkshire Terrier Club of America | My 2 Yorkies | Mount...
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...Kayla Pryce Professor Clark March 25, 2016 Newsletters I decided to analyze the Business of Fashion newsletter. I really enjoyed the components contained within the newsletter. I was able to see the magazine elements and blog similarities. A newsletter is a bulletin issued periodically to the members of a society, business, or organization. It is generally about one main topic that is of interest to its subscribers. General features of newsletters include news and upcoming events of the related organization, as well as contact information for general studies. Newsletters are the most mis-used marketing tool around. The Business of Fashion use of newsletters are very effective. The Business of Fashion newsletter use it to reveal worldwide clothing, spread the news of particular designers, and wardrobes. It is an essential daily resource for fashion creatives, executives and entrepreneurs in many countries. Newsletters such as “The Business of Fashion” are seen as an addiction. Some people wake up and the first thing they do is read. Some newsletters are a required read. The audience is anyone who would benefit from the information the newsletter contains. The Business of Fashion newsletter began as a project of passion, aiming to target the informed, questioning and opinionated point of view on the fashion business. This target audience can be rich businesses in the Fashion Industry, celebrities who participate in filling their closets with fancy worldwide accessories...
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...excellent customer service while delivering accurate information in a timely manner. “Fast is fine, but accuracy is everything.” Wyatt Earp. Wyatt Earp may not have said this quote in reference to managing quality at call centers, but it carries the same relevance. Management at call centers tends to focus on other issues instead of the accuracy of the information that the CSR is relaying to the customer. Thus value is misplaced and the quality at call centers starts to head on a downward path. One issue that could drive quality scores down is ineffective training. At a call center here in Jacksonville, management decided to pull CSRs out of training after the second day to answer calls because the queue was high. This interrupted the training process and added days to the training schedule. The trainer manager was powerless to prevent this from happening. This happened 6 times over the course of the proposed three-week training calendar. Call center trainers must ensure that their trainees’ learning is not hindered by management’s goal to reduce queue times. The constant yo-yo handling of the CSRs resulted in training not being delivered on all topics, which resulted in low quality scores. This has not been a high topic of focus for most call center management staff. Another issue that call centers face is employee retention. Call centers faced with high turnover tend to spend more time training additional employees to replace those who have left the company....
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...net/selectee4/vision-and-mission-of-companies [Accessed 14 December, 2014] AAL, Five Common Challenges To Strategic Planning, [Online], Available: http://www.aalgroup.org/newsletter/?p=279 [Accessed 14 December, 2014] ANON 2, Planning Techniques For Business, [Online], Available: http://smallbusiness.chron.com/planning-techniques-business-2545.html [Accessed 14 December, 2014] Academia 1, The Complete Internal Analysis Of Apple, [Online], Available: http://www.academia.edu/7103572/The_Complete_External_and_Internal_Analysis_of_Apple.Inc_and_its_SWOT_Analysis [Accessed 14 December, 2014] Slideshare 2, Porter’s 5 Forces Model Case Apple Inc, [Online], Available: http://www.slideshare.net/jontymohta444/porters-5-forces-model-case-apple-inc [Accessed 14 December, 2014] Academia 2, The Complete External Analysis Of Apple, [Online], Available: http://www.academia.edu/7103572/The_Complete_External_and_Internal_Analysis_of_Apple.Inc_and_its_SWOT_Analysis [Accessed 14 December, 2014] Anon 3, Apple Situation Analysis, [Online], Available: https://appleanalyses.wordpress.com/3-stakeholder/ [Accessed 14 December, 2014] TESCO, Staff, [Online], Available: http://www.tesco.com/csr/f/f2.html [Accessed 14 December, 2014] TESCO, Staff, [Online], Available: http://www.tesco.com/csr/f/f2.html [Accessed 14 December, 2014] TESCO, Staff, [Online], Available: http://www.tesco.com/csr/f/f2.html [Accessed 14 December, 2014] TESCO, Staff, [Online], Available:...
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...CSR Report 2011 detailed version CSR Enlightenment CSR Enlightenment Sony is engaged in a variety of efforts in line with its belief that a solid in-house organization and a high level of employee awareness is essential to ensuring the effective coordination of its CSR initiatives. Organization for Promoting CSR (Updated on August 31, 2011) Sony has established an office for CSR that is responsible for formulating policies concerning Sony's social responsibilities, implementing these policies throughout the Group and communicating with third parties through, among others, the sharing of information. The CSR office also handles CSR-related disclosure, promotes dialogue with stakeholders, ensures feedback reaches management and any pertinent Sony department (e.g., legal, compliance, environment, product quality, procurement, human resources, marketing) as well as interdepartmental meetings, and is incorporated into management's actions. The relevant departments promote CSR activities throughout the Group by ensuring policies and initiatives thus incorporated are conveyed to Group companies. Encouraging Awareness (Updated on August 31, 2011) Recognizing the importance of raising employee consciousness with regard to the effective promotion of CSR, Sony offers a variety of educational programs based on a three-level approach, whereby employees are encouraged first to learn about CSR, second to participate in CSR activities and third to incorporate CSR into...
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...Trends and Practices in India”. ABSTRACT: The past twenty years have seen a radical change in the relationship between business and society. Key drivers of this change have been the globalization of trade, the increased size and influence of companies, the repositioning of government and the rise in strategic importance of stakeholder relationships, knowledge and brand reputation. Businesses have come under increasing pressure to demonstrably engage in activities which are described as corporate social responsibility (CSR). The term CSR can be defined in terms of the responsiveness of businesses to stakeholders’ legal, ethical, social and environmental expectations, is one outcome of these developments. The contribution of MSMEs to the economic growth of a nation is well recognized. They generate employment and nurture entrepreneurship. With the phenomenal growth of the MSMEs in recent times, there has been an increased awareness of CSR in MSMEs also. However, the existing social responsibility debate almost revolves around...
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...Corporate Social Responsibility (CSR) is defined as “the implied, enforced, or felt obligation of the managers, acting in their interests of groups other than themselves”. CSR is looking at more than just company shareholders interest; rather it takes the good of the society as a whole into consideration (Mondy 33). CSR is evolving to include sustainability, which is defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs” (qtd. in Werbach 8). The two terms will be used interchangeably throughout this paper, to illustrate the overall concept of companies acting in a responsible way rather than only looking out for the best interest of their company and shareholders. CSR is going above and beyond current laws and industry standards, it’s about looking at what practices the organization can do to improve the lives of their employees and the community in addition to focusing on the bottom line. Often times when people talk about CSR or sustainability they are referring to protecting the environment or adopting green practices; although that is part of it, it goes far beyond just looking at ways to conserve the environment. In his book Talent, Transformation, and the Triple Bottom Line, Andrew Savitz explains that social and economic sustainability are just as important as environmental sustainability. More organizations are looking at the so-called Triple Bottom Line – “a set of yardsticks that measures a...
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...To: Shelby Givens, GM of Sugar Bowl From: Sarah Petty, Date: January 29, 2013 Subject: CSR and its employees contribution Ms. Givens, I have come up with a strategical approach to develop the Sugar Bowl work process. I want to start off with introducing CSR first. Then, how Sugar Bowl’s employees can contribute the company better and do their best. Corporate Social Responsibility Corporate Social Responsibility is defined as the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner. Corporate social responsibility may also be referred to as "corporate citizenship" and can involve incurring short-term costs that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change. Companies recognize the value of incorporating CSR practices into their operations abroad. Operating responsibly also plays an important role in promoting Canadian values internationally and contributes to the sustainable development of communities. Companies have a lot of power in the community and in the national economy. They control a lot of assets, and may have billions in cash at their disposal for socially conscious investments and programs. Some companies may engage in interest in corporate responsibility, but many large corporations are devoting real time and money to environmental sustainability programs, alternative energy, and various social welfare initiatives...
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...thought of financial institutions even of the developed countries in the west. On the other hand the recognition of importance of corporate social activities in the business organizations as well as in financial institutions has accelerated the significance of Islamic banks as in Islam these CSR practice have been emphasized in different ways. Likewise the Islamic financial institutions all over the world, Islamic banks in Bangladesh are also being engaged in various social activities as a part of their responsibilities. In this study it has been tried to find out whether the Islamic Banks of Bangladesh are adhering to the prescribed forms of the CSR activities or not. This paper is mainly designed based on the CSR forms to be followed by Islamic banks as has been prescribed by Farook (2007) in his study “On Corporate Social Responsibility of Islamic Financial Institutions” under the light of Islamic Shariah. The research found compliance to the mandatory forms by the 6 full fledged sample Islamic banks in Bangladesh whereas variety in involvement in recommended forms of CSR activities by considering the scenario of banks from 2007 to 2011. The study also finds a strong positive correlation between CSR expenditure and sample banks’ deposit, loan and profitability. Keyword: Corporate social responsibility, Islamic banking. 1. Introduction The practice of Corporate Social Responsibilities in corporate world as well as financial institutions has brought a new shape to the social economic...
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...Green life project initiative taken by various banks are as follows- SBI launches green policy for paperless banking The State Bank of India (SBI) on Friday launched its "Green Banking Policy" in the Bengal circle. Aiming at paperless banking, the SBI has selected four of its branch in Kolkata and Howrah to introduce point-of-sales (POS) terminals. It will also run 50 ATMs out of 850 ATMs in Bengal by solar energy by March 31, 2011. Addressing a press conference, Suriender Kumar, chief general manager, Bengal circle, SBI, said, "We want to contribute in cleaning our environment. The plan to introduce POS terminal is to ensure paperless banking. Customers can deposit as well as withdraw cash from these terminals. We will also run more and more ATMs by solar energy to reduce our power consumption." The SBI has planned to introduce five lakh POS terminals across the country in next three to five years. The Bengal circle of the bank has also doubled its profit in the first quarter of the current fiscal compared to corresponding period of the last financial year. The retail banking business has been increased by over Rs 3500 crore in the first quarter compared to the same period of 2009-10. ICICI bank ICICI Bank's Technology Finance Group (TFG) implements programmes for multilateralagencies in areas of collaborative research and development (R&D), energy, environment and healthcare. TFG's initiatives include efforts to attract and channel private financing into cleaner technologies...
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...companies in 2004 (Kaptein, 2004) compared to 87% of Fortune Global 200 companies in 2008 (KPMG, 2008). Business codes are a set of official document disclosed by and for a business firm to guide the behavior of managers and employees (Kaptein and Schwartz, 2008). The business code prescribed are related to matters such as human rights, labor conditions, ecological environment, confidential information, conflict of interests, fraud, corruption, product quality, profits, sexual harassment and competitions (Kaptein, 2011). Business codes ethic (BCE) are the fundamentals for corporate social responsibility (CSR) which are used to appraise companies for ethical performances and citizenship. Organizations with excellent CSR are rewarded with fame and reputations (Patick M., 2011), thus leading to better sales and company’s stock price (Ron Robins, 2011). However, business code and CSR appraisal can only prevent unethical behavior in the organization to a certain extent. For example, 15% of Ernst & Young’s executives were prepared to commit unethical conducts to win businesses even though the company implemented business codes (Christopher M., 2012). In this context, business codes without strong implementation cannot prevent unethical behavior in the workplace are discussed. Business codes are viewed as window-dressing for the organization (White and Montgomery, 1980), and are less effective compared to sector codes or laws (McClintock, 1999). The implementation of business codes...
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... 2 1.4 Rationale of the Study 3 1.5 Scope 3 1.6 Limitations 3 2. Organizational Profile 4 2.1 GrameenPhone Corporate Governance 4 2.2 Shareholders 4 2.3 About Telenor 4 3. Corporate Social Responsibility 5 3.1 CSR at GrameenPhone 5 3.2 Community Information Center (Every opportunity counts) 6 3.3 CellBazar (Every enterprise counts ) 6 3.4 Healthcare (Every life counts) 6 3.5 Safe Motherhood and Infant Care Project 7 3.6 Education- In collaboration with Grameen Shikkha 7 3.7 First Online School in Bangladesh 7 3.8 Pilot project in Tongi 8 3.9 Helping Distress Community 8 3.10 Free Eye Camps (Every sight...
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...Company analysis project 2012 Handed out the 23rd of April Hand in the 25th of May List of content 1. DESCRIPTION OF THE COMPANY . 1.1 Company presentation 2. 2. ASSIGNMENTS 11 2.1 Marketing 11 2.2 Organization 12 2.3 Communication 12 3. PURPOSE 12 4. CONTENT 13 5. EXTENSION AND SIZE OF GROUPS 13 6. SUPERVISION 13 7. DEADLINES 13 ECCO achieved record results in 2011 (Source: http://www.ecco.com/en-XI/Media-Center/Annual-Report ) In 2011, ECCO achieved the highest surplus in the company’s history with a profit before tax of DKK 904 million. This highly satisfactory result was particularly due to successful new collections and improvements in sales in most of ECCO’s markets. The outcome could have been even better, if ECCO’s shoe factory and tannery at Ayutthaya in Thailand had not suffered catastrophic flooding in October with considerable human and commercial consequences. Many of the 3,500 employees in Ayutthaya lost both their home and all their belongings. Despite this, they all made an enormous effort both for ECCO, usually incompletely unfamiliar roles, and for the local community. For ECCO, the flooding meant the loss of more than a third of the company’s production capacity. The emphasis was therefore placed on quickly establishing increased production at ECCO’s other factories and among external partners. New production capacity has now been established in Thailand, and ECCO expects to be back in full production by the end of...
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