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Csr of Bank

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Definition of Corporate Social Responsibility
Corporate Social Responsibility (CSR) is becoming an increasingly important activity tobusinesses nationally and internationally.It isone of the most frequently asked topic in our modern business system. There is no universal definition of corporate social responsibility. It generally refers to transparent business practice which is based on ethical values, legal requirements & respect for people, communications and the environment. Our society expects that firms or companies should provide quality services & goods when & where they need at acceptable prices. In our opinionCSR is about how companies manage their business process to create o positive effect on a society. CSR can be alternatively referred to “corporate citizenship” which means that a company should be a “good neighbor” within its host community.
The World Business Council for Sustainable Development in its publicationMaking Good Business Sense by Lord Holme and Richard Watts, used the following definition:
“ Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large”
According to Niall Fitzgerald, former CEO, Unilever:
"Corporate social responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it..because it is good for our business"
So CSR involves:
 Conducting business in an ethical way
 Responding positively to emerging societal priorities and expectations
 A willingness to work ahead
 Balancing the interest of shareholder against the interest of wider community
 Being a good citizen in the community Characteristics of Corporate Social Responsibility
 Social

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